System1 Group

London, United Kingdom Founded: 1999 • Age: 27 yrs Listed
Marketing research and advertising services are provided to enterprises.

About System1 Group

System1 Group is a company based in London (United Kingdom) founded in 1999 by John Kearon. System1 Group offers products and services including Test Your Ad, Test Your Innovation, and Test Your Brand. System1 Group operates in a competitive market with competitors including Teneo, ZS, Prophet, Cyient and Huron Consulting Group, among others.

  • Headquarter London, United Kingdom
  • Founders John Kearon
  • Stage Public
  • Sectors
    Business Services
  • Website category Business and Consumer Services · Marketing and Advertising
  • Email
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  • Phone
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  • Website system1group.com
  • Social LinkedIn X Facebook Instagram
  • Legal Name System1 Group Plc
Key Metrics
  • Annual Revenue
    $48.93 M (USD)
    -1.27
    as on Mar 31, 2026
  • Net Profit
    $1.73 M (USD)
    -70.62
    as on Mar 31, 2026
  • EBITDA
    $5.15 M (USD)
    -42.98
    as on Mar 31, 2026
  • Investors

Products & Services of System1 Group

System1 Group offers a comprehensive portfolio of products and services, including Test Your Ad, Test Your Innovation, and Test Your Brand.

Test Your Ad
Ad Testing Platform

Predicts ad effectiveness through emotion measurement.

Test Your Innovation
Idea Evaluation Tool

Assesses ideas for commercial potential and growth.

Test Your Brand
Brand Health Analyzer

Measures impact on brand equity and performance.

Funding Insights of System1 Group

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of System1 Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2018–Post-IPO––
Valuation history

1 investors in total: 1 institutional.

Investors in System1 Group

System1 Group has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Notre Dame.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Multiple courses and degrees across diversified streams are offered.
1842nd.eduUnited States
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Investor details for System1 Group

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
  • Investor portfolios
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People of System1 Group

33 people are tracked at System1 Group (17 in leadership, 16 in team).

NameRoleGroup
John Kearon
Founder & CEOLeadership
Orlando Wood
Chief Innovation OfficerLeadership
Matt Collins
Head of IT Project DeliveryLeadership
Bronwen A.
Growth And Partnerships Director, Commercial Operations Director (dual Role)Leadership
Mark Beard
Chief Information OfficerLeadership
Robyn Di Cesare
Chief Research OfficerLeadership
Jon Evans
Chief Customer OfficerLeadership
Chris Willford
CFOLeadership
James Gregory
COOLeadership
Emma Cooper
Chief People OfficerLeadership
Nick Williamson
Marketing DirectorLeadership
Hassan Hussein
Head of IT DevelopmentLeadership
William Headley
Head of LabsLeadership
Shravan Sampath Kumar
Head Of Product StrategyLeadership
Rebecca Hatherall
Global Operations DirectorLeadership
Colin Jenkinson
Design DirectorLeadership
Kerry Collinge
Senior Director Client Strategy And PlanningLeadership
Neil Terry
Business AnalystTeam
Ana Claudia Celis
HR AdministratorTeam
Antony Martinez
Survey Programming ManagerTeam

13 more people are available in the full profile.

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Complete people profiles for System1 Group

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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  • Team structure
  • Board tenure
  • Professional contacts

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IPO & Listings of System1 Group

System1 Group is a publicly listed company on the LSE with ticker symbol SYS1 in UK, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date05 Dec 2006
  • Listed onLSE: SYS1
  • Listed entitySystem1 Group PLC
  • Exchange sectorCommercial services
  • ISINGB00B1GVQH21
  • Share price343.90 GBX (-0.61% on the day) · 2026-10-12
  • Market capitalisation43,904,195.00 GBX
  • Price to earnings33.3
  • EPS (diluted, trailing year)0.10 GBX
  • Dividend yield1.73%
  • Volume (last session)2,458

Financials of System1 Group

Exchange-reported annual figures
YearRevenueNet incomeEBITDA
202537.0M GBP1.3M GBP3.9M GBP
202437.4M GBP4.5M GBP6.8M GBP
202330.0M GBP2.0M GBP4.2M GBP
202223.4M GBP404,000 GBP1.6M GBP
202124.1M GBP955,000 GBP1.7M GBP
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Detailed financial statements for System1 Group

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

  • Statement rows
  • Financial ratios
  • Five-year trends
  • Downloads

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Timeline of System1 Group

3 dated milestones of System1 Group across 19 years, from founding to its latest funding, stage changes and deals.

  1. Founded System1 Group is founded.
  2. IPO Lists on the stock exchange (IPO).
  3. Funding First funding round.

Competitors of System1 Group

System1 Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Teneo, ZS, Prophet, Cyient and Huron Consulting Group, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
teneo.com2011New York, United States$400M313
Business consulting, financial advisory, and crisis management services are provided.
zs.com1983Evanston, United States––
Strategic and management consulting services are provided worldwide.
prophet.com1992San Francisco, United States$87.94M–
Brand and marketing consulting solutions provider
cyient.com1991Hyderabad, India–12,072
Provider of digital engineering and technology services
huronconsultinggroup.com2002Amman, Jordan–5,600
Advisory, consulting, technology, and analytics solutions are provided across industries.
elm.sa1988Riyadh, Saudi Arabia––
Digital products, business solutions, and consulting services are provided.
visiativ.com1987Lyon, France––
Software integration and digital transformation services are provided.
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Detailed competitors of System1 Group

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Web traffic of System1 Group

The website of System1 Group (system1group.com) receives about 125.2K visits a month and ranks #360,456 among all websites worldwide, #10,616 in Marketing and Advertising.

  • Monthly visits
    125.2K

    ▼ 5.5% vs previous month

  • Unique visitors
    63.6K

    per month

  • Global rank
    #360,456

    among all websites

  • Category rank
    #10,616

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with System1 Group. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
thechallengerproject.com
thechallengerproject.com
100%
–#3,072,294–
eatbigfish.com
92%
680.7K#3,494,941View details
75media.co.uk
88%
5.4K#1,754,854View details
brand-innovators.com
88%
77.3K#621,178View details
mi-3.com.au
mi-3.com.au
88%
–#537,800–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for System1 Group

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on System1 Group

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Complete news archive for System1 Group

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Similar companies to System1 Group

10 companies that operate in the same segment as System1 Group (Professional Consulting & Advisory), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of data analytics, cloud modernization, management strategy, and digital transformation services
1998Aliso Viejo, California, United StatesUSD 250 MUSD 59.61 M1,905
Diversified insurance brokerage and risk management services are offered worldwide.
1927Rolling Meadows, Illinois, United States–USD 13.94 B56,000
Provider of end-to-end solutions encompassing talent acquisition, workspace design and management, business operations, and payroll services
2008Bengaluru, Karnataka, IndiaUSD 197.78 MUSD 81.57 M341
Diversified financial services are provided across global markets.
1690London, England, United Kingdom–USD 73.54 B91,300
Talent acquisition and consulting services are provided globally.
1969Los Angeles, California, United States–USD 2.94 B9,250
Analytics, cybersecurity, and digital transformation services are provided.
1914Mclean, Virginia, United StatesUSD 2.64 MUSD 11.22 B35,800
Network consulting services are provided via a professional connection platform.
1998New York, New York, United StatesUSD 442.04 M–1,477
Provider of facility & project management, advisory, general contracting, and real estate development services
2010Mumbai, Maharashtra, IndiaUSD 117.79 MUSD 62.85 M15,502
IT consulting, data analytics, and digital transformation services are provided.
1990Pune, Maharashtra, IndiaUSD 19.8 MUSD 1.57 B24,590
Global leaders in TMT management consulting.
1985London, England, United KingdomUSD 21.61 M––
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Frequently Asked Questions about System1 Group

System1 Group was founded in 1999 and raised its 1st funding round 19 years after it was founded.

System1 Group is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

John Kearon is the current CEO of System1 Group. They have also founded this company.

Annual revenue of System1 Group is $48.93M as on Mar 31, 2026.

System1 Group PLC was established in 1999 and is headquartered in London, United Kingdom. Operations focus on the marketing research and advertising sector, where services are delivered to enterprises. Interactive advertisements are designed by System1 Agency to support audience acquisition and retention. Tools for predicting and guiding marketing strategies are offered by System1 Research, covering areas such as innovation testing, ad evaluation, brand tracking, political forecasting, and shopper behavior analysis.

System1 Group's top competitors include Elm, Cyient and ZS.

System1 Group offers Test Your Ad, Test Your Innovation, and Test Your Brand.

Yes, System1 Group is publicly traded on LSE under the ticker symbol SYS1.

System1 Group has 1 investor. Key investors include Notre Dame.

System1 Group operates through System1 Group Plc.

The website of System1 Group receives about 125 thousand visits a month and ranks #360,456 among all websites worldwide.

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