About Syte
Syte is a Technology company based in Tel Aviv (Israel) founded in 2015 by Helge Voss, and was acquired by Pereg Ventures in December 2024. Visual search platform for e-commerce is provided using image recognition. It operates in the Technology, Retail, and Industrial Goods & Manufacturing sectors. Syte has raised $59.5 million across 4 funding rounds from investors including NAVER, Poonawalla Fincorp and LINE. Syte has completed 1 acquisition, including Slyce. Its website syte.ai draws about 45 thousand monthly visits. Its focus areas include E-Commerce Enablers, Customer Experience Management, Visual Search and AI Based.
Company details
Syte was founded in 2015 in Tel Aviv, Israel, within the e-commerce sector. A visual search platform is offered, leveraging deep learning and image recognition technology. Images are analyzed to identify matching products, with prices sourced from various web retailers. Operations focus on enabling users to discover and compare items efficiently across online marketplaces.
- Headquarters Tel Aviv, Israel
- Founders Helge Voss
- Stage Acquired
- SectorsTechnologyRetail Industrial Goods & Manufacturing
- Website syte.ai
- Social LinkedIn X
- Acquired by Pereg Ventures (Dec 2024)
- Total Equity Funding$59.5M (USD)
in 4 rounds
- Latest Funding Round$10M (USD), Debt – Conventional
Oct 2020
- InvestorsNAVER
& 20 more
- Investments & Acquisitions
- Acquired byPereg Ventures
(Dec 2024)
Funding Insights of Syte
Syte has successfully raised a total of $59.5M across 4 strategic funding rounds. The most recent funding activity was a Debt β Conventional round of $10 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $59.5M
- Total Rounds 4
- Last Round Debt – Conventional β $10M
- First Round $8M
(Jul 2017)
- Investors Count 19
All 4 funding rounds of Syte with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $30M | Series C | β | Viola Group | |
| Oct 2020 | $10M | Debt – Conventional | β | β | β |
| Sep 2019 | $21.5M | Series B | β | Viola Ventures | |
| Jul 2017 | $8M | Series A | β | NHN Investment |
21 investors in total: 21 institutional.
Investors in Syte
Syte has secured backing from 21 investors, including venture fund and institutional investors. Prominent investors backing the company include NAVER, Poonawalla Fincorp and LINE.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage technology companies globally. | viola-group.com | Herzliya, Israel | ||
Investment in early-stage companies across AI, biotech, and cleantech sectors with access to global resources. | lgtechventures.com | |||
Venture debt is provided to growth-stage companies across multiple sectors. | 1998 | kreoscapital.com | London, United Kingdom | |
Early-stage venture capital investments in Israeli deep-technology startups are made. | mizmaa.com | Tel Aviv, Israel | ||
Venture capital fund focused on multiple sectors | stormventures.com | Menlo Park, United States | ||
A venture capital fund focused on tech and entertainment investments. | remagineventures.com | Tel Aviv, Israel | ||
Investment in retail and financial services technologies. | commerce.vc | |||
Growth-stage tech companies are invested in by La Maison Partners. | lamaisonpartners.fr | Paris, France | ||
| kdc.fund | ||||
Venture capital investments are made in fashion and retail technology. | lyra-ventures.com |
Investor details for Syte
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Syte
15 people are tracked at Syte (5 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Helge Voss | Co-Founder & CTO | Leadership |
Vered Levy-Ron | CEO | Leadership |
Matthew McAlister | Vice President, Marketing & Business Development | Leadership |
Tal Livne Havivi | Head Of Product | Leadership |
Gidi Fisher | Head Of US | Leadership |
Danielle Stone | Senior Manager, Global Partnerships & Business Development | Team |
Asaf Ninio | Senior Product Manager | Team |
Mohannad Abed El Qadir | Senior Demand Generation Manager | Team |
Gabriella Hirshfield | eCommerce Specialist | Team |
Sarah Lastmann | French Senior Customer Success Manager | Team |
Lionel Sion | Executive Business Development And Sales EMEA | Team |
Shany Yehezkel | Product Marketing Manager | Team |
Dorit Mor Tutian | Senior Product Designer | Team |
Jisu B | Business Manager | Team |
Omer Beer | AE | Team |
Complete people profiles for Syte
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Syte
Syte has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Slyce.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Visual search technology is integrated into mobile shopping platforms. | slyce.it | Philadelphia, United States | 2012 | Sep 2021 | β’β’β’β’ |
Complete acquisition details for Syte
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Exports
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Timeline of Syte
5 dated milestones of Syte across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Syte is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Debt β Conventional, of $10.0M.
- Acquisition Acquires Slyce.
- Exit Acquired by Pereg Ventures.
Web traffic of Syte
The website of Syte (syte.ai) receives about 44.8K visits a month.
- Monthly visits44.8K
▼ 4.3% vs previous month
Websites whose visitors overlap most with Syte. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
prime-ai.com | prime-ai.com | 100% | #806,880 | β | |
| papaya.com | 90% | 362.5K | #173,058 | View details | |
| smartish.com | 90% | 132.9K | #272,501 | View details | |
| mend.io | 90% | 241.1K | #204,094 | View details | |
| nalli.com | 72% | 472.4K | #101,364 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for Syte
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- 6 similar websites
- Audience overlap
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Related news about Syte
Complete news archive for Syte
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Frequently Asked Questions about Syte
Syte was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Syte is headquartered in Tel Aviv, Israel.
Syte is a funded company, having raised a total of $59.5M across 4 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Jul 2017.
Syte was founded in 2015 in Tel Aviv, Israel, within the e-commerce sector. A visual search platform is offered, leveraging deep learning and image recognition technology. Images are analyzed to identify matching products, with prices sourced from various web retailers. Operations focus on enabling users to discover and compare items efficiently across online marketplaces.
Syte has made 1 acquisition, including Slyce.
Syte has 21 investors. Key investors include NAVER, Poonawalla Fincorp, LINE, North Base Media, and Kreos Capital.
Yes. Syte was acquired by Pereg Ventures in December 2024.

