About T2 Tea
T2 Tea is a Consumer company based in Collingwood (Australia) founded in 1996, and was acquired by Unilever in October 2013. Its chief executive, as recorded, is Nicole Sparshott. Its website t2tea.com draws about 682 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its competitors include Bubble Tea Club, East Forged and Kommunity Brew; 2 of its 3 listed competitors have raised funding.
Company details
T2 Tea was founded in 1996 in Collingwood, Australia, as a tea brand within the beverage sector. A selection of products such as black tea, green tea, chocolate tea, and sweet tea is offered. These items are distributed online via the companys domain and through 50 physical stores situated in Australia, New Zealand, the United Kingdom, and the United States. Operations are managed from the Australian headquarters.
Apps and channels of T2 Tea
its YouTube channel T2tea has 5.07K subscribers and 30 videos.
Videos from T2 Tea
The most watched videos on T2 Tea's YouTube channel, T2tea (5.07K subscribers). Click a video to play it here.
More on T2tea.
Investors in T2 Tea
T2 Tea has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for T2 Tea
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People of T2 Tea
9 people are tracked at T2 Tea (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Nicole Sparshott | CEO | Leadership |
Clinton Rice | Head Of Information Technology | Leadership |
Jaime Ireland | Head Of Visual Merchandising | Leadership |
Margaret Zhong | Finance Business Partner | Leadership |
Susan Liza Robert | Senior Business Analyst | Team |
Gaetano Taliento | IT Service Delivery Manager | Team |
Alexandria Smith | Media Manager | Team |
Damien Turudic | Data And Analytics Manager | Team |
Michelle Honey | Multi-region Retail Manager Nsw/act/nz | Team |
Complete people profiles for T2 Tea
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Timeline of T2 Tea
2 dated milestones of T2 Tea across 17 years, from founding to its latest funding, stage changes and deals.
- Founded T2 Tea is founded.
- Exit Acquired by Unilever.
Competitors of T2 Tea
T2 Tea has 3 listed competitors in our database, 2 of them funded. They include Bubble Tea Club, East Forged and Kommunity Brew.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bubbleteaclub.com.au | 2020 | Oakleigh South, Australia | $1.32M | DIY bubble tea kits and supplies are offered online. | ||
| eastforged.com | 2017 | Brisbane, Australia | $1.02M | Tea is marketed and sold as an internet-first brand. | ||
| kommunitybrew.com | 2014 | Fremantle, Australia | Organic tea-based drinks including kombucha are handcrafted and sold. |
Detailed competitors of T2 Tea
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Web traffic of T2 Tea
The website of T2 Tea (t2tea.com) receives about 681.8K visits a month.
- Monthly visits681.8K
▼ 49.3% vs previous month
Websites whose visitors overlap most with T2 Tea. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| spotlightstores.com | 100% | 9.5M | #4,073 | View details | |
| dusk.com.au | 98% | 542.5K | #65,088 | View details | |
| tangs.com | 96% | #186,683 | View details | ||
dymocks.com.au | dymocks.com.au | 96% | #36,694 | – | |
woolworths.co.nz | woolworths.co.nz | 93% | #9,427 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for T2 Tea
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Related news about T2 Tea
Complete news archive for T2 Tea
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Frequently Asked Questions about T2 Tea
T2 Tea was founded in 1996.
T2 Tea is headquartered in Collingwood, Australia. It is registered at Collingwood, Victoria, Australia.
Nicole Sparshott is the CEO of T2 Tea, as recorded in our data.
T2 Tea was founded in 1996 in Collingwood, Australia, as a tea brand within the beverage sector. A selection of products such as black tea, green tea, chocolate tea, and sweet tea is offered. These items are distributed online via the companys domain and through 50 physical stores situated in Australia, New Zealand, the United Kingdom, and the United States. Operations are managed from the Australian headquarters.
T2 Tea's top competitors include Bubble Tea Club, East Forged and Kommunity Brew.
T2 Tea has 1 investor. Key investors include Unilever.
Yes. T2 Tea was acquired by Unilever in October 2013.
The website of T2 Tea receives about 682 thousand visits a month.