Tag

Singapore, Singapore Founded: 1972 • Age: 54 yrs Acquired By Dentsu
SMM, branding, and content marketing services are provided by Tag.

About Tag

Tag is a Business Services company based in Singapore (Singapore) founded in 1972, and was acquired by Dentsu in March 2023. SMM, branding, and content marketing services are provided by Tag. It operates on a Professional Services model. Tag has completed 3 acquisitions, including L&A Social, Moni Group and The Gate Films. Its chief executive, as recorded, is David Kassler. Its website tagww.com draws about 16 thousand monthly visits. Its Indian entity Tag India Private Limited reported revenue of β‚Ή186 Cr. Tag offers products and services including Creative Content Production, Image and Audio Production, Post-Production, Retail Media and Shopper Marketing, and Digital Media. Its focus areas include Media, Advertising and Content Production.

Company details

Tag is involved in creating relevant and scalable content for various markets and touchpoints. Services offered include creative content production, image and audio production, post-production, retail media, shopper marketing, and digital media solutions. The company operates across sectors like advertising and digital experiences, providing expertise in UXUI design, e-commerce solutions, and language and cultural services to ensure messages resonate locally. Partnerships with leading technology providers are maintained to support client growth and operational needs.

  • Headquarters Singapore, Singapore
  • Stage Acquired
  • Sectors
    Business Services
  • Website category Business and Consumer Services · Marketing and Advertising
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website tagww.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Dentsu (Mar 2023)
  • Legal Name Tag India Private Limited
  • Date of Incorporation 22 Dec, 2008
Key Metrics
  • Indian entity revenue
    ₹186 Cr

    FY 2025 · +10% YoY

  • Indian entity net profit
    ₹17.68 Cr

    FY 2025 · 9% margin

  • Indian entity EBITDA
    ₹27.12 Cr

    FY 2025 · 15% margin

  • Investors
    Dentsu

    & 1 more

  • Investments & Acquisitions
    L&A Social

    & 2 more

  • Acquired by
    Dentsu

    & 1 more

    (Mar 2023)

Products & Services of Tag

Tag offers a comprehensive portfolio of products and services, including Creative Content Production, Image and Audio Production, Post-Production, Retail Media and Shopper Marketing, and Digital Media.

Creative Content Production
Content Production

Content is created for various markets and touchpoints.

Image and Audio Production
Media Production

Ideas are transformed into captivating visual and audio.

Post-Production
Media Editing

Finished products are refined with expert post-production services.

Retail Media and Shopper Marketing
Marketing

Engaging shopper experiences are developed for increased sales.

Digital Media
Digital Solutions

Seamless digital experiences are created using latest technology.

Apps and channels of Tag

its YouTube channel Tag has 217 subscribers and 30 videos.

Tag
YouTube 217 subscribers 30 videos Science & Technology
Open channel

Videos from Tag

The most watched videos on Tag's YouTube channel, Tag (217 subscribers). Click a video to play it here.

Episode 2: How does the virtual production process compare to traditional production?
366 views
Virtual Production 101
225 views
Episode 4: Why is Tag the only virtual production solution for brands
202 views
Employees Describe Tag
201 views

More on Tag.

Investors in Tag

Tag has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Dentsu and Advent International.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Private equity firm focused on multiple sectors
adventinternational.comSao Paulo, Brazil
Integrated marketing, technology, and consulting services are provided globally.
1901dentsu.comTokyo, Japan
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Investor details for Tag

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Board of directors of Tag India Private Limited (Tag)

Tag India Private Limited is the primary company behind Tag. The board of Tag India Private Limited currently have 2 directors; the longest-serving is Aravind Ravindran, appointed in 2019. 12 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Aravind Ravindran
DIN 08620266
Director23 Nov 20196 yrs 11 moTag India Private Limited
Kartik Iyer
DIN 02297293
Director30 Jun 20233 yrs 3 moTag India Private Limited

People of Tag

56 people are tracked at Tag (23 in leadership, 33 in team).

NameRoleGroup
David Kassler
CEOLeadership
Stephen Kiely
CEO, Tag AmericasLeadership
Neil Thomson
Global Creative PartnerLeadership
Simon Lewis
Global Head Of ContentLeadership
Kevan Thorn
Chief Executive Officer, EMEALeadership
Ankur Bose
Business Director | EMEALeadership
Suneel Shankar
Managing DirectorLeadership
Ann MacKenzie
Head Of Resource Management, Creative OperationsLeadership
Toby Codrington
Global Brand PresidentLeadership
Nick Prowse
Head Of Creative OperationsLeadership
Dr. Balaji Lakkur Gopal Krishna
Head Of Content And MLRLeadership
Brent Burton
Business DirectorLeadership
Patricia Alipalo
Creative Operations DirectorLeadership
Whitney Bender
General Manager, Creative OperationsLeadership
Deepak Shrivastava
Head Of Moving Image & Virtual ProductionLeadership
Harry Fellows
Photographer / DirectorLeadership
Caryn Holmgren
Head Of FinanceLeadership
Adam Lewis
Director Of Creative OperationsLeadership
Stuart Henry
Commercial Director EMEALeadership
Nhan Nguyen Dinh
Country HeadLeadership

36 more people are available in the full profile.

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Complete people profiles for Tag

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Financials of Tag

Figures of Tag India Private Limited, the primary company behind Tag, for FY 2025. Revenue was ₹186 Cr (+10% year on year). Net profit was ₹17.68 Cr (9% margin). EBITDA was ₹27.12 Cr (15% margin). Revenue has grown at a compounded annual rate of +56% over three years and +198% over five years.

  • ₹186 CrRevenue · FY 2025 · +10% YoY
  • ₹17.68 CrNet profit · 9% margin
  • ₹27.12 CrEBITDA · 15% margin
  • ₹7.92 CrPaid-up capital
  • 970Employees (provident fund records)
  • +56%Revenue CAGR, 3 years
  • +198%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Tag India Private Limited are on its company page.

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Detailed financial statements for Tag

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Investments & Acquisitions by Tag

Tag has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include L&A Social, Moni Group and The Gate Films.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Provider of content & video production services
thegatefilms.comManchester, United Kingdom1997Jan 2023β€’β€’β€’β€’
SMM, advertising, and content marketing services are provided globally.
landasocial.comSurry Hills, Australia2008Aug 2022β€’β€’β€’β€’
Branding and digital marketing services are provided by MONI.
monigroup.comHong Kong, China2006Aug 2021β€’β€’β€’β€’
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Complete acquisition details for Tag

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

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  • Exports

Verified entity values are shown only after access is granted.

Timeline of Tag

6 dated milestones of Tag across 51 years, from founding to its latest funding, stage changes and deals.

  1. Founded Tag is founded.
  2. Exit Acquired by Advent International.
  3. Acquisition Acquires Moni Group.
  4. Acquisition Acquires L&A Social.
  5. Acquisition Acquires The Gate Films.
  6. Exit Acquired by Dentsu.

Web traffic of Tag

The website of Tag (tagww.com) receives about 15.7K visits a month and ranks #1,039,622 among all websites worldwide, #4,634 in Marketing and Advertising.

  • Monthly visits
    15.7K

    ▼ 27.4% vs previous month

  • Unique visitors
    6.1K

    per month

  • Global rank
    #1,039,622

    among all websites

  • Category rank
    #4,634

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with Tag. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
thinkappart.com
thinkappart.com
100%
#10,545,676–
studio-output.com
studio-output.com
98%
#2,550,785–
borderlessaccess.com
95%
145.6K#101,276View details
moshimoshi.in
moshimoshi.in
94%
#1,766,755–
brandemic.in
94%
#1,670,861View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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Related news about Tag

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Complete news archive for Tag

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Frequently Asked Questions about Tag

Tag was founded in 1972.

Tag is headquartered in Singapore, Singapore.

David Kassler is the CEO of Tag, as recorded in our data.

The primary company behind Tag, Tag India Private Limited, reported revenue of β‚Ή186 Cr for FY 2025, up 10% year on year.

Tag is involved in creating relevant and scalable content for various markets and touchpoints. Services offered include creative content production, image and audio production, post-production, retail media, shopper marketing, and digital media solutions. The company operates across sectors like advertising and digital experiences, providing expertise in UXUI design, e-commerce solutions, and language and cultural services to ensure messages resonate locally. Partnerships with leading technology providers are maintained to support client growth and operational needs.

Tag offers Creative Content Production, Image and Audio Production, Post-Production, Retail Media and Shopper Marketing, and Digital Media.

Tag has made 3 acquisitions, including L&A Social, Moni Group, and The Gate Films.

Tag has 2 investors. Key investors include Dentsu, and Advent International.

Tag operates through Tag India Private Limited.

Yes. Tag was acquired by Dentsu in March 2023.

The legal entities of Tag currently have 2 directors, including Kartik Iyer, Aravind Ravindran.

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