About Takealot
Takealot is a Retail company based in Cape Town (South Africa) founded in 2011, and was acquired by Naspers in June 2018. Multi-category products are sold via an online marketplace platform. Takealot has raised $215.3 million across 3 funding rounds from investors including Naspers and Tiger Global. Its website takealot.com draws about 23.1 million monthly visits. Its focus areas include Horizontal E-Commerce and Marketplace. Its competitors include Rentoza, Bob Shop and Avo SuperShop; 1 of its 3 listed competitors has raised funding.
Company details
Takealot was founded in 2011 and is headquartered in Cape Town, South Africa. An e-commerce platform is operated, where a wide range of products including homeware, books, electronics, clothing, baby items, pet supplies, and sports equipment are offered. Operations focus on facilitating online retail across multiple categories, serving customers primarily in the South African market through the domain takealot.com.
- Headquarters Cape Town, South Africa
- Stage Acquired
- SectorsRetail
- Website takealot.com
- Social LinkedIn X Facebook
- Acquired by Naspers (Jun 2018)
Apps and channels of Takealot
Takealot publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Takealot
Takealot has successfully raised a total of $215.3M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $69.4 million completed in April 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $215.3M
- Total Rounds 3
- Last Round Series D β $69.4M
- First Round $100M
(May 2014)
- Investors Count 2
All 3 funding rounds of Takealot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in Takealot
Takealot has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Naspers and Tiger Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments in early and growth-stage tech firms are conducted. | 1915 | naspers.com | Cape Town, South Africa | |
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States |
Investor details for Takealot
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Takealot
79 people are tracked at Takealot (22 in leadership, 57 in team).
| Name | Role | Group |
|---|---|---|
Maxine Craik | Head Of Product - Fulfilment | Leadership |
Natasha Joubert | Head Of Human Resources | Leadership |
Karla Levick | Chief Marketing Officer | Leadership |
Fatiema Johnson | Head Of Design | Leadership |
Julie-Anne Walsh | Chief Marketing Officer, Takealot.com | Leadership |
Tessa Ackermann | Group CFO | Leadership |
Octavius Vermooten | CFO, Takealot.com | Leadership |
Frederik Zietsman | CEO, Takealot.com | Leadership |
Mamongae Mahlare | Group CEO | Leadership |
Renier Hugo | Chief Information Officer | Leadership |
Inga Hendrickse | People Business Partner | Leadership |
Rozanne Truter | Divisional Head | Leadership |
Gerdus Visagie | Head: Strategy And Infrastructure | Leadership |
Charmelle Petersen Ca | Head Of Group Finance | Leadership |
Calvin Pedzai | Head Of Experience Design | Leadership |
Ryan Ferreira | Head Of Retail | Merchandise Executive | Leadership |
Rory Abrahams | Human Resources Business Partner | Leadership |
Liezl Bam | Head Of Retail Planning | Leadership |
Sonja Krause | Head Of Product - Merchants | Leadership |
Alyssa Ziegler Ca | Head Of Finance: General Finance | Leadership |
59 more people are available in the full profile.
Complete people profiles for Takealot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Takealot
4 dated milestones of Takealot across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Takealot is founded.
- Funding First funding round of $100.0M.
- Funding Latest funding round, Series D, of $69.4M.
- Exit Acquired by Naspers.
Competitors of Takealot
Takealot has 3 listed competitors in our database, 1 of them funded. They include Rentoza, Bob Shop and Avo SuperShop.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rentoza.co.za | 2017 | Sandton, South Africa | $7.3M | Multi-category consumer products are rented via an online platform. | ||
| bobshop.co.za | 1999 | Bryanston, South Africa | An online shopping platform featuring a wide range of products for consumers. | |||
| avo.africa | 2020 | Johannesburg, South Africa | Operates an online retail platform with products across various categories. |
Detailed competitors of Takealot
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Takealot
The website of Takealot (takealot.com) receives about 23.1M visits a month.
- Monthly visits23.1M
▼ 8.9% vs previous month
Websites whose visitors overlap most with Takealot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
makro.co.za | makro.co.za | 100% | #5,204 | β | |
hificorp.co.za | hificorp.co.za | 85% | #36,004 | β | |
| bobshop.co.za | 82% | 3.7M | #12,732 | View details | |
temu.com | temu.com | 81% | #27 | β | |
wantitall.co.za | wantitall.co.za | 79% | #248,507 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Takealot
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Takealot
Complete news archive for Takealot
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Takealot
Takealot was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Takealot is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Takealot is a funded company, having raised a total of $215.3M across 3 funding rounds to date. The company's 1st funding round was a Series C of $100M, raised on May 2014.
Takealot was founded in 2011 and is headquartered in Cape Town, South Africa. An e-commerce platform is operated, where a wide range of products including homeware, books, electronics, clothing, baby items, pet supplies, and sports equipment are offered. Operations focus on facilitating online retail across multiple categories, serving customers primarily in the South African market through the domain takealot.com.
Takealot's top competitors include Rentoza, Bob Shop and Avo SuperShop.
Takealot has 2 investors. Key investors include Naspers, and Tiger Global.
Yes. Takealot was acquired by Naspers in June 2018.
Yes. Takealot publishes Takealot β Online Shopping App, with over 10 million downloads.
The website of Takealot receives about 23.1 million visits a month.

