About Tastemade
Tastemade is a company based in Santa Monica (United States) founded in 2012 was acquired by Wonder in March 2025.. Tastemade has raised $115.75 million across 5 funding rounds from investors including Amazon, Wonder and Liberty Media. Tastemade has completed 1 acquisition, including Chefs Feed. Tastemade offers products and services including Streaming Service, Recipes, and Meal Plans. Tastemade operates in a competitive market with competitors including DayDayCook, Fresco, Dely, SideChef and ReciMe, among others.
- Headquarter Santa Monica, United States
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Sectors
EducationConsumer Media & Entertainment
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Phone
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Website
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Social
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Products & Services of Tastemade
Tastemade offers a comprehensive portfolio of products and services, including Streaming Service, Recipes, and Meal Plans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for watching food and lifestyle shows online.
Collection of daily recipes and cooking instructions.
Tailored plans for dietary needs and cooking guidance.
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Software Development Team
11 people
Sales and Marketing
9 people
Product Management Team
9 people
Operations Team
6 people
Leadership Team
4 people
Head Team
4 people
Creative and Marketing Team
4 people
Human Resources and Administration
3 people
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Funding Insights of Tastemade
Tastemade has successfully raised a total of $115.75M across 5 strategic funding rounds. The most recent funding activity was a Series E round of $35 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series E — $35.0M
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First Round
First Round
(22 Jun 2012)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2018 | Amount | Series E - Tastemade | Valuation | Goldman Sachs Investment Partners | |
| Dec, 2015 | Amount | Series D - Tastemade | Valuation | Goldman Sachs Investment Partners | |
| Jun, 2014 | Amount | Series C - Tastemade | Valuation | Scripps Networks Interactive |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Tastemade
Tastemade has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Amazon, Wonder and Liberty Media. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Redpoint Ventures is engaged in venture capital investments.
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Multiple sectors are targeted through private equity by Raine.
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Public-private investment firm
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tastemade
Tastemade has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Chefs Feed. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Food recommendations are curated by professional chefs.
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Tastemade
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tastemade Comparisons
Competitors of Tastemade
Tastemade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DayDayCook, Fresco, Dely, SideChef and ReciMe, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
DayDayCook is recognized for offering authentic Asian food solutions.
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Recipes for smart appliances are provided through an online platform.
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Mobile-based recipe video discovery platform
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| domain | founded_year | HQ Location |
Cooking recipes and tips are delivered via a mobile app.
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| domain | founded_year | HQ Location |
Provider of cooking and recipe management app
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tastemade
Frequently Asked Questions about Tastemade
When was Tastemade founded?
Tastemade was founded in 2012.
Where is Tastemade located?
Tastemade is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Is Tastemade a funded company?
Tastemade is a funded company, having raised a total of $115.75M across 5 funding rounds to date. The company's 1st funding round was a Series C of $25M, raised on Jun 22, 2012.
What does Tastemade do?
Tastemade was founded in 2012 in Santa Monica, United States, as a platform in the digital media sector focused on cooking content. Video episodes of creator-led shows are provided on demand, while live filmings of programs and events are hosted. Themed content, including recipes, cooking series, and travel features, is distributed across channels. A mobile application is available for Android and iOS devices.
Who are the top competitors of Tastemade?
What products or services does Tastemade offer?
Tastemade offers Streaming Service, Recipes, and Meal Plans.
How many acquisitions has Tastemade made?
Tastemade has made 1 acquisition, including Chefs Feed.
Who are Tastemade's investors?
Tastemade has 10 investors. Key investors include Amazon, Wonder, Liberty Media, Scripps Networks Interactive, and TOHOKUSHINSHA FILM.
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