About Tastemade
Tastemade is an Education company based in Santa Monica (United States) founded in 2012, and was acquired by Wonder in March 2025. Platform offering video-based cooking related learning solutions. It operates in the Education, Consumer, and Media & Entertainment sectors. Tastemade has raised $115.75 million across 5 funding rounds from investors including Amazon, Wonder and Liberty Media. Tastemade has completed 1 acquisition, including Chefs Feed. Its website tastemade.com draws about 318 thousand monthly visits. Tastemade offers products and services including Streaming Service, Recipes, and Meal Plans. Its focus areas include EdTech, Continued Learning, Vocational and Cooking. Its competitors include DayDayCook and SideChef; 1 of its 2 listed competitors has raised funding.
Company details
Tastemade was founded in 2012 in Santa Monica, United States, as a platform in the digital media sector focused on cooking content. Video episodes of creator-led shows are provided on demand, while live filmings of programs and events are hosted. Themed content, including recipes, cooking series, and travel features, is distributed across channels. A mobile application is available for Android and iOS devices.
Products & Services of Tastemade
Tastemade offers a comprehensive portfolio of products and services, including Streaming Service, Recipes, and Meal Plans.
Platform for watching food and lifestyle shows online.
Collection of daily recipes and cooking instructions.
Tailored plans for dietary needs and cooking guidance.
Apps and channels of Tastemade
Tastemade publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Tastemade
Tastemade has successfully raised a total of $115.75M across 5 strategic funding rounds. The most recent funding activity was a Series E round of $35 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $115.75M
- Total Rounds 5
- Last Round Series E — $35M
- First Round $5.35M
(Jun 2012)
- Investors Count 9
All 5 funding rounds of Tastemade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $35M | Series E | – | Goldman Sachs Investment Partners | |
| Dec 2015 | $40.4M | Series D | – | Goldman Sachs Investment Partners | |
| Jun 2014 | $25M | Series C | – | Scripps Networks Interactive | |
| Aug 2013 | $10M | Series B | – | Raine | |
| Jun 2012 | $5.35M | Series A | – | Redpoint Ventures | – |
10 investors in total: 10 institutional.
Investors in Tastemade
Tastemade has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Amazon, Wonder and Liberty Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Multiple sectors are targeted through private equity by Raine. | raine.com | New York, United States | ||
Public-private investment firm | cj-fund.co.jp | Minato City, Japan | ||
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
Multi-category products are offered through an online marketplace. | 1994 | amazon.com | Seattle, United States | |
Assets in media, communications, and entertainment sectors are managed. | 1945 | libertymedia.com | Englewood, United States | |
Investments are made in technology-based businesses by this VC firm. | gsipventures.com | New York, United States | ||
Lifestyle television networks and digital media platforms are operated. | 1994 | scrippsnetworksinteractive.com | Knoxville, United States | |
Comprehensive creative production services for film and advertising are offered. | 1961 | tfc.co.jp | Tokyo, Japan | |
Food ordering and delivery are facilitated via an online platform. | 2016 | wonder.com | Los Angeles, United States |
Investor details for Tastemade
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People of Tastemade
66 people are tracked at Tastemade (29 in leadership, 37 in team).
| Name | Role | Group |
|---|---|---|
Larry Fitzgibbon | Co-founder And CEO | Leadership |
Steven Kydd | Co-Founder | Leadership |
Joe Perez | Co-founder, Board Member, Founding Head Of Product And Marketing | Leadership |
Dahna Hurley | Head Of Product Marketing | Leadership |
Akash Shah | Director, Media Operations, Streaming | Leadership |
Laura Assis | Head Of Sales | Leadership |
Bryan McLemore | Head Of Engineering | Leadership |
Whitney King | Head Of People Operations | Leadership |
Amir Ursani | Sales Director | Leadership |
Shadia C. Weeks | Senior Director, Programming Operations | Leadership |
Stéphanie Concistré | Head Of Strategy And Content | Leadership |
Jay Holzer | Head Of Programming | Leadership |
Taye Shuayb | Global Head Of Studios & Content Development | Leadership |
Emily Posey | Director, Acquisitions And Content Strategy | Leadership |
Emma Garth | Head Of Communications | Leadership |
Charles Dewitt | Senior Director Of Sales Operations | Leadership |
Niara Simon-Hollis | Head Of Marketing | Leadership |
Tak Natsume | President And Ceo, Tastemade Japan | Leadership |
Sandy Salas | Head Of Post Production | Leadership |
Rebecca Rodriguez | Senior Director Of Programming | Leadership |
46 more people are available in the full profile.
Complete people profiles for Tastemade
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Investments & Acquisitions by Tastemade
Tastemade has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Chefs Feed.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Food recommendations are curated by professional chefs. | chefsfeed.com | San Francisco, United States | 2011 | Dec 2020 | •••• |
Complete acquisition details for Tastemade
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Timeline of Tastemade
5 dated milestones of Tastemade across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Tastemade is founded.
- Funding First funding round of $5.4M.
- Funding Latest funding round, Series E, of $35.0M.
- Acquisition Acquires Chefs Feed.
- Exit Acquired by Wonder.
Competitors of Tastemade
Tastemade has 2 listed competitors in our database, 1 of them funded. They include DayDayCook and SideChef.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| daydaycook.com.cn | 2012 | New York, United States | DayDayCook is recognized for offering authentic Asian food solutions. | |||
| sidechef.com | 2013 | Santa Monica, United States | $1M | Cooking recipes and tips are delivered via a mobile app. |
Detailed competitors of Tastemade
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Web traffic of Tastemade
The website of Tastemade (tastemade.com) receives about 317.8K visits a month and ranks #165,094 among all websites worldwide, #5,305 in Cooking and Recipes.
- Monthly visits317.8K
▲ 0.6% vs previous month
- Unique visitors165.1K
per month
- Global rank#165,094
among all websites
- Category rank#5,305
Food and Drink · Cooking and Recipes
- Bounce rate57%
- Pages per visit2.0
- Average visit1 min 18 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Tastemade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
primalpalate.com | primalpalate.com | 100% | #468,886 | – | |
| foodnetwork.com | 96% | #1,274 | View details | ||
fitmamarealfood.com | fitmamarealfood.com | 83% | #539,991 | – | |
simplesweetsavory.com | simplesweetsavory.com | 83% | #5,114,481 | – | |
angsarap.net | angsarap.net | 83% | #352,177 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tastemade
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
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- Audience overlap
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- Traffic by brand
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Top companies in Corporate & Professional Learning Platforms
3 companies that operate in the same segment as Tastemade (Corporate & Professional Learning Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Professional certification programs are delivered through a mobile platform. | 2010 | San Francisco, California, United States | USD 80.82 M | USD 69.48 M | 1,207 |
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Related news about Tastemade
Complete news archive for Tastemade
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Frequently Asked Questions about Tastemade
Tastemade was founded in 2012.
Tastemade is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Tastemade is a funded company, having raised a total of $115.75M across 5 funding rounds to date. The company's 1st funding round was a Series A of $5.35M, raised on Jun 2012.
Tastemade was founded in 2012 in Santa Monica, United States, as a platform in the digital media sector focused on cooking content. Video episodes of creator-led shows are provided on demand, while live filmings of programs and events are hosted. Themed content, including recipes, cooking series, and travel features, is distributed across channels. A mobile application is available for Android and iOS devices.
Tastemade's top competitors include SideChef and DayDayCook.
Tastemade offers Streaming Service, Recipes, and Meal Plans.
Tastemade has made 1 acquisition, including Chefs Feed.
Tastemade has 10 investors. Key investors include Amazon, Wonder, Liberty Media, Scripps Networks Interactive, and TOHOKUSHINSHA FILM.
Yes. Tastemade was acquired by Wonder in March 2025.
Yes. Tastemade publishes Tastemade: Stream Shows & Docs, with over 1 million downloads.
The website of Tastemade receives about 318 thousand visits a month and ranks #165,094 among all websites worldwide.