Terragon

Lagos, Nigeria Founded: 2009 • Age: 17 yrs
Data-driven marketing and messaging solutions are provided for customer engagement.
Annual revenue - Latest available
Total funding $14.0M 3 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products 2 Services tracked
Competitors 11 Brand Intelligence

About Terragon

Terragon is a company based in Lagos (Nigeria) founded in 2009. It operates as a SaaS (Software-as-a-Service) and Data-as-a-Service. Terragon has raised $14 million across 3 funding rounds from investors including Western Technology Investment, TLcom Capital Partners and LoftyInc Capital Management. Terragon has completed 1 acquisition, including Bizense. Terragon offers products and services including Terragon Marketing Cloud (TMC) and Enterprise Messaging. Terragon operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.

  • Headquarter Lagos, Nigeria
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Terragon Group
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $14 M (USD)

    in 3 rounds

  • Latest Funding Round
    $9 M (USD), Series B

    Jul 27, 2023

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Terragon

Terragon offers a comprehensive portfolio of products and services, including Terragon Marketing Cloud (TMC) and Enterprise Messaging.

Product name locked
Category locked
Primary

Customer data platform for unified profiles and insights.

Product name locked
Category locked
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Scalable messaging solution for enterprise communication needs.

Funding Insights of Terragon

Terragon has successfully raised a total of $14M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Terragon

Terragon has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Western Technology Investment, TLcom Capital Partners and LoftyInc Capital Management.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Tech & offline focused early & growth stage VC firm investing in Europe, Asia & the US
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VestedWorld is engaged in investing in African entrepreneurs for growth.
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Venture debt is provided globally across multiple sectors.
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Investor details for Terragon

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Terragon

Terragon has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bizense.

Investments
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Investment portfolio details for Terragon

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  • Portfolio identities
  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of RTB enabled white label DSP and PMP solution
Locked Locked 2009 Locked
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Complete acquisition details for Terragon

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  • Acquired stakes
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  • Domains and locations

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Financial Statements - Terragon

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Detailed financials for Terragon

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Terragon Comparisons

Terragon Primary company
Description
Data-driven marketing and messaging solutions are provided f...
Location
Lagos, Nigeria
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Terragon

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Competitors of Terragon

Terragon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based omnichannel communication and customer engagement platform is utilized.
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AI powered digital experience and customer data management platform
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AI-powered loyalty management software is offered for enterprises.
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Customer data is integrated and collected via cloud-based API platform.
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Cloud based data integration and customer data platform
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Cloud-based platform enables digital experience management for marketers.
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Detailed competitors of Terragon

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Latest news on Terragon

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Complete news archive for Terragon

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Frequently Asked Questions about Terragon

Terragon was founded in 2009 and raised its 1st funding round 9 years after it was founded.

Terragon is headquartered in Lagos, Nigeria. It is registered at Lagos, Lagos State, Nigeria.

Terragon is a funded company, having raised a total of $14M across 3 funding rounds to date.

Terragon Group is established as Africas foremost data and marketing technology firm, focusing on providing solutions for customer data management, engagement, and enterprise messaging. Services are tailored for industries such as financial services, FMCG, and retail, with objectives including reach, acquisition, and retention. The companys flagship product, Terragon Marketing Cloud (TMC), is utilized to deliver unified customer profiles and AI-driven insights. Operations span across multiple African countries and beyond, supporting businesses in enhancing customer experiences and driving revenue growth through data-driven strategies.

Terragon's top competitors include Twilio, Capillary Technologies and Segment.

Terragon offers Terragon Marketing Cloud (TMC) and Enterprise Messaging.

Terragon has made 1 acquisition, including Bizense.

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