About Terragon
Terragon is a Technology company based in Lagos (Nigeria) founded in 2009. Data-driven marketing and messaging solutions are provided for customer engagement. It operates on a SaaS (Software-as-a-Service) and Data-as-a-Service model. Terragon has raised $14 million across 3 funding rounds from investors including Western Technology Investment, TLcom Capital Partners and LoftyInc Capital Management. Terragon has completed 1 acquisition, including Bizense. Terragon offers products and services including Terragon Marketing Cloud (TMC) and Enterprise Messaging. Its focus areas include Marketing Technology, Customer Data Platforms, Communication Technology and Enterprise Messaging. Its legal entity is Terragon Group.
Company details
Terragon Group is established as Africas foremost data and marketing technology firm, focusing on providing solutions for customer data management, engagement, and enterprise messaging. Services are tailored for industries such as financial services, FMCG, and retail, with objectives including reach, acquisition, and retention. The companys flagship product, Terragon Marketing Cloud (TMC), is utilized to deliver unified customer profiles and AI-driven insights. Operations span across multiple African countries and beyond, supporting businesses in enhancing customer experiences and driving revenue growth through data-driven strategies.
- Total Equity Funding$14M (USD)
in 3 rounds
- Latest Funding Round$9M (USD), Series B
Jul 2023
- InvestorsWestern Technology Investment
& 5 more
- Investments & Acquisitions
Products & Services of Terragon
Terragon offers a comprehensive portfolio of products and services, including Terragon Marketing Cloud (TMC) and Enterprise Messaging.
Customer data platform for unified profiles and insights.
Scalable messaging solution for enterprise communication needs.
Apps and channels of Terragon
its YouTube channel Terragon Group has 242 subscribers and 30 videos.
Videos from Terragon
The most watched videos on Terragon's YouTube channel, Terragon Group (242 subscribers). Click a video to play it here.
More on Terragon Group.
Funding Insights of Terragon
Terragon has successfully raised a total of $14M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14M
- Total Rounds 3
- Last Round Series B — $9M
- First Round $5M
(Mar 2018)
- Investors Count 6
All 3 funding rounds of Terragon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $9M | Series B | – | Orange Ventures | |
| Jul 2021 | Series A | – | VestedWorld | – | |
| Mar 2018 | $5M | Series A | – | TLcom | – |
6 investors in total: 6 institutional.
Investors in Terragon
Terragon has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Western Technology Investment, TLcom Capital Partners and LoftyInc Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech & offline focused early & growth stage VC firm investing in Europe, Asia & the US | tlcomcapital.com | Nairobi, Kenya | ||
VestedWorld is engaged in investing in African entrepreneurs for growth. | vestedworld.com | Chicago, United States | ||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Investments are directed toward startups and early-stage companies. | ventures.orange.com | Paris, France | ||
LoftyInc Capital Management oversees diversified investment portfolios across various asset classes. | 2017 | loftyinccapital.vc | Ikeja, Nigeria | |
Investment management firm specializing in African funds, direct investments, and equity vehicles. | 2011 | sangocapital.com | Johannesburg, South Africa |
Investor details for Terragon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Investments & Acquisitions by Terragon
Terragon has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bizense.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of RTB enabled white label DSP and PMP solution | bizense.com | Bengaluru, India | 2009 | Nov 2018 | •••• |
Complete acquisition details for Terragon
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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- Exports
Verified entity values are shown only after access is granted.
Timeline of Terragon
4 dated milestones of Terragon across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Terragon is founded.
- Funding First funding round of $5.0M.
- Acquisition Acquires Bizense.
- Funding Latest funding round, Series B, of $9.0M.
Web traffic of Terragon
The website of Terragon (terragongroup.com) receives about 6.6K visits a month.
- Monthly visits6.6K
▲ 26.4% vs previous month
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Related news about Terragon
Complete news archive for Terragon
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Frequently Asked Questions about Terragon
Terragon was founded in 2009 and raised its 1st funding round 9 years after it was founded.
Terragon is headquartered in Lagos, Nigeria. It is registered at Lagos, Lagos State, Nigeria.
Terragon is a funded company, having raised a total of $14M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Mar 2018.
Terragon Group is established as Africas foremost data and marketing technology firm, focusing on providing solutions for customer data management, engagement, and enterprise messaging. Services are tailored for industries such as financial services, FMCG, and retail, with objectives including reach, acquisition, and retention. The companys flagship product, Terragon Marketing Cloud (TMC), is utilized to deliver unified customer profiles and AI-driven insights. Operations span across multiple African countries and beyond, supporting businesses in enhancing customer experiences and driving revenue growth through data-driven strategies.
Terragon offers Terragon Marketing Cloud (TMC) and Enterprise Messaging.
Terragon has made 1 acquisition, including Bizense.
Terragon has 6 investors. Key investors include Western Technology Investment, TLcom Capital Partners, LoftyInc Capital Management, Sango Capital, and VestedWorld.
Terragon operates through Terragon Group.