About The Ad Council
The Ad Council is a Government & Social Sector company based in United States founded in 1942. Nonprofit organization producing, distributing, and promoting public service campaigns to solve complex social issues through creative marketing. Its website adcouncil.org draws about 27 thousand monthly visits. The Ad Council offers products and services including Social Campaigns and Research and Consultancy Services. Its focus areas include Nonprofits and Foundations.
Company details
The Ad Council was founded in 1942 as a national nonprofit organization based in the United States. Public service announcements are developed, distributed, and promoted through collaborations with media outlets. Complex social issues are targeted using creative marketing approaches. Operations emphasize broad audience reach to support societal advancements in the nonprofit sector.
- Latest Funding Round$2.41M (USD), Grant
Dec 2013
- Investors
Products & Services of The Ad Council
The Ad Council offers a comprehensive portfolio of products and services, including Social Campaigns and Research and Consultancy Services.
Social campaigns on issues like mental health and gun violence prevention are developed and distributed to raise awareness and drive societal change
Research and consultancy services are provided through entities like the AC Research Institute to support impact measurement and innovation in social advocacy
Apps and channels of The Ad Council
its YouTube channel Ad Council has 171K subscribers and 30 videos.
Videos from The Ad Council
The most watched videos on The Ad Council's YouTube channel, Ad Council (171K subscribers). Click a video to play it here.
More on Ad Council.
Funding Insights of The Ad Council
- Total Rounds 23
- Last Round Grant — $2.41M
- First Round $2.41M
(Oct 2006)
- Investors Count 4
Latest 10 of 23 funding rounds of The Ad Council with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $2.41M | Grant | – | – | |
| Dec 2013 | $2.41M | Grant | – | – | |
| Oct 2012 | $788,490 | Grant | – | – | |
| Oct 2012 | $1.63M | Grant | – | – | |
| Apr 2012 | $1.1M | Grant | – | – | |
| Jan 2012 | $1.4M | Grant | – | – | |
| Aug 2011 | $2.2M | Grant | – | – | |
| Jun 2011 | $2.98M | Grant | – | – | |
| Jun 2011 | $2.98M | Grant | – | – | |
| Mar 2011 | $1.2M | Grant | – | – |
4 investors in total: 4 institutional.
Investors in The Ad Council
The Ad Council has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include United States Department of Agriculture, U.S. Environmental Protection Agency and Ojp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Environmental protection and regulation are managed nationwide by the agency. | 1970 | epa.gov | ||
Leadership is provided on agriculture, food, and rural development matters. | 1862 | usda.gov | ||
Federal justice system funding, training, and resources are provided. | ojp.gov | |||
Scientific and technical information is managed and disseminated by OSTI.GOV. | osti.gov | Oak Ridge, United States |
Investor details for The Ad Council
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of The Ad Council
112 people are tracked at The Ad Council (16 in leadership, 88 in board & advisors, 8 in team).
| Name | Role | Group |
|---|---|---|
Lisa Sherman | President & CEO | Leadership |
Regina Bradley | Chief Talent & Facilities Officer | Leadership |
Paula Veale | Chief Marketing & Communications Officer | Leadership |
Kenneth Kroll | CFO | Leadership |
Anthony Signorelli | VP | Leadership |
Tony Foleno | VP, Strategy & Evaluation | Leadership |
Ellyn Fisher | VP, Marketing & Communications | Leadership |
Barbara Leshinsky | Chief Revenue & Development Officer | Leadership |
Michelle Hillman | Chief Campaign Development Officer | Leadership |
Heidi Arthur | Chief Campaign Development Officer | Leadership |
Cindy Burroughs Stevens | Senior Director Of Development | Leadership |
Elise James-Decruise | Chief Equity Officer | Leadership |
Rowena Patrick | SVP, Group Campaign Director | Leadership |
Dj Perera | Chief Media Officer | Leadership |
Kelly Archibald Hawkey | Vp, Campaign Director | Leadership |
Kate Emanuel | Head of Business Operations & Strategy | Leadership |
Andrea Brimmer | Director | Board & advisors |
Anthony Demaio | Director | Board & advisors |
Tara Roth | Director | Board & advisors |
Mel Edwards | Director | Board & advisors |
92 more people are available in the full profile.
Complete people profiles for The Ad Council
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of The Ad Council
3 dated milestones of The Ad Council across 71 years, from founding to its latest funding, stage changes and deals.
- Founded The Ad Council is founded.
- Funding First funding round of $2.4M.
- Funding Latest funding round, Grant, of $2.4M.
Web traffic of The Ad Council
The website of The Ad Council (adcouncil.org) receives about 26.6K visits a month and ranks #1,110,130 among all websites worldwide, #4,959 in Marketing and Advertising.
- Monthly visits26.6K
▲ 6.7% vs previous month
- Unique visitors12.6K
per month
- Global rank#1,110,130
among all websites
- Category rank#4,959
Business and Consumer Services · Marketing and Advertising
- Bounce rate43%
- Pages per visit1.9
- Average visit24 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with The Ad Council. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
aaf.org | aaf.org | 100% | #644,253 | – | |
| aef.com | 99% | #1,635,425 | View details | ||
| aaaa.org | 86% | #472,634 | View details | ||
| ana.net | 68% | #328,652 | View details | ||
| plowsharegroup.com | 66% | 6.5K | #3,187,017 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for The Ad Council
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Foundations
3 companies that operate in the same segment as The Ad Council (Foundations) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Humanitarian services are provided by UNICEF in developing countries. | 1946 | United States | ||||
Research institute for improving the human condition by turning knowledge into practice | 1958 | United States | USD 7.84 M | 92 | ||
Poverty eradication efforts are coordinated by Global Citizen foundation. | 2008 | New York, New York, United States | USD 35 M |
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Frequently Asked Questions about The Ad Council
The Ad Council was founded in 1942 and raised its 1st funding round 64 years after it was founded.
The Ad Council is headquartered in United States.
The Ad Council was founded in 1942 as a national nonprofit organization based in the United States. Public service announcements are developed, distributed, and promoted through collaborations with media outlets. Complex social issues are targeted using creative marketing approaches. Operations emphasize broad audience reach to support societal advancements in the nonprofit sector.
The Ad Council offers Social Campaigns and Research and Consultancy Services.
The Ad Council has 4 investors. Key investors include United States Department of Agriculture, U.S. Environmental Protection Agency, Ojp, and OSTI.GOV.
The Ad Council operates through The Ad Council.