About The AF Group
The AF Group is a company based in Norwich (United Kingdom) founded in 2003. The AF Group offers products and services including Procurement Services, Charge Card, Crop Inputs, Fuels, and Insurance. The AF Group operates in a competitive market with competitors including Hectar and Hatchery, among others.
- Latest Funding Round$18.67K (USD), Grant
Jun 2017
- Investors
Products & Services of The AF Group
The AF Group offers a comprehensive portfolio of products and services, including Procurement Services, Charge Card, Crop Inputs, Fuels, and Insurance.
Offers cost savings on farm inputs through co-operative purchasing
Facilitates consolidated spending and invoicing for members
Provides discounted crop-related products for rural businesses
Supplies fuel at reduced rates for agricultural operations
Delivers insurance options tailored to rural business needs
Apps and channels of The AF Group
its YouTube channel AF has 26 subscribers and 4 videos.
Videos from The AF Group
The most watched videos on The AF Group's YouTube channel, AF (26 subscribers). Click a video to play it here.
More on AF.
Funding Insights of The AF Group
- Total Rounds 2
- Last Round Grant — $18,675
- First Round $17,538
(Jan 2017)
- Investors Count 1
All 2 funding rounds of The AF Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $18,675 | Grant | – | – | |
| Jan 2017 | $17,538 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in The AF Group
The AF Group has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for The AF Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of The AF Group
10 people are tracked at The AF Group (3 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
David Horton-Fawkes | Chief Executive Officer | Leadership |
Alex Robinson | Chief Marketing & Membership Officer | Leadership |
Lisa Morgan | Chief Financial Officer | Leadership |
Fee Liddle | Senior Account Manager | Team |
Paige Hastings | Seed Procurement Manager | Team |
Jenna Abbs | Supply Management Specialist | Team |
Annalise Crisp | Crop Inputs Specialist | Team |
Darren MacLaren | Procurement Manager | Team |
George T. | Marketing & Communications Coordinator | Team |
Catherine Williams | Compliance Manager | Team |
Complete people profiles for The AF Group
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of The AF Group
3 dated milestones of The AF Group across 14 years, from founding to its latest funding, stage changes and deals.
- Founded The AF Group is founded.
- Funding First funding round of $18K.
- Funding Latest funding round, Grant, of $19K.
Competitors of The AF Group
The AF Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hectar and Hatchery, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hectar.global | 2021 | Singapore | $2.1M | – | Provider of software solutions for food distributors | |
| hatchery.kr | 2022 | Seoul, South Korea | – | – | Agricultural enablers are connected via technology for buyers and suppliers. |
Detailed competitors of The AF Group
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The AF Group
The website of The AF Group (af.farm) receives about 10.3K visits a month.
- Monthly visits10.3K
▲ 21.2% vs previous month
Latest news on The Af Group
Complete news archive for The AF Group
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to The AF Group
10 companies that operate in the same segment as The AF Group (Crop Tech & Equipment), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Cannabis products are provided to support consumer wellness and health. | 2013 | Smiths Falls, Ontario, Canada | – | USD 204.24 M | 960 | |
Provider of plant-based food ingredients | 2012 | St. Louis, Missouri, United States | USD 406.99 M | USD 470 M | – | |
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | – | 73 | |
Provider of farmers networking platform | 2014 | San Carlos, California, United States | USD 983.39 M | – | – | |
Manufacturer and distributor of irrigation equipment | 1963 | Jalgaon, Maharashtra, India | – | USD 679.04 M | 12,280 | |
AgroStar is engaged in providing agricultural products and solutions. | 2013 | Pune, Maharashtra, India | USD 208.82 M | USD 31.86 M | 1,249 | |
Crop protection solutions and hybrid seeds are provided for farming. | 2000 | Basel, Basel-stadt, Switzerland | – | – | – | |
SaaS-based B2B solutions for food supply chains are provided. | 2015 | Gurugram, Haryana, India | USD 51.11 M | USD 124.42 M | 373 | |
DeHaat is recognized as an online marketplace for farmers. | 2012 | Patna, Bihar, India | USD 223.57 M | USD 240.09 M | 2,011 |
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Frequently Asked Questions about The AF Group
The AF Group was founded in 2003 and raised its 1st funding round 14 years after it was founded.
The AF Group is headquartered in Norwich, United Kingdom. It is registered at Norwich, Norfolk, United Kingdom.
The AF Group was founded in 2003 in Norwich, United Kingdom. Agricultural buying services are operated nationwide as a group focused on procurement. Members are supported through a centralized service that covers crop inputs, finance, and machinery. Farmers productivity and profitability are enhanced via these offerings, which address key operational requirements in the sector.
The AF Group offers Procurement Services, Charge Card, Crop Inputs, Fuels, and Insurance.
The AF Group has 1 investor. Key investors include European Union.
The AF Group operates through The Af Group Limited.