About THE BETTER BAKING COMPANY
THE BETTER BAKING COMPANY is a company based in Los Angeles (United States) founded in 1991 by Ashur Aghasi was acquired by Global Bakeries in September 2019.. THE BETTER BAKING COMPANY operates in a competitive market with competitors including Mondelez International, Tiff's Treats, Campbell Soup Co, Planet FWD and Birch Benders, among others.
- Headquarter Los Angeles, United States
- Founders Ashur Aghasi
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
- Legal Name The Better Baking Co
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Global Bakeries
(Sep 06, 2019)
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Funding Insights of THE BETTER BAKING COMPANY
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in THE BETTER BAKING COMPANY
THE BETTER BAKING COMPANY has secured backing from 1 investor. Prominent investors backing the company include Global Bakeries. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Manufacturer of bakery snacks
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by THE BETTER BAKING COMPANY
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - THE BETTER BAKING COMPANY
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Better Baking Company Comparisons
Competitors of THE BETTER BAKING COMPANY
THE BETTER BAKING COMPANY operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International, Tiff's Treats, Campbell Soup Co, Planet FWD and Birch Benders, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category convenience foods are produced and distributed globally.
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| domain | founded_year | HQ Location |
Cookies and brownies are manufactured and sold nationwide.
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| domain | founded_year | HQ Location |
Branded convenience food products are manufactured and marketed worldwide.
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| domain | founded_year | HQ Location |
Manufacturer of snacks from regenerative ingredients
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| domain | founded_year | HQ Location |
Pancakes brand
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| domain | founded_year | HQ Location |
Baked goods are manufactured and supplied by Flowers Foods.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about THE BETTER BAKING COMPANY
When was THE BETTER BAKING COMPANY founded?
THE BETTER BAKING COMPANY was founded in 1991.
Where is THE BETTER BAKING COMPANY located?
THE BETTER BAKING COMPANY is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
What does THE BETTER BAKING COMPANY do?
The Better Baking Company was established in 1991 in Los Angeles, United States. Operations center on the manufacturing and branding of bakery snacks within the food production sector. Products are developed and distributed to meet consumer demand for baked goods. The company is led by founder Ashur Aghasi, with activities based primarily in the United States. Focus remains on standard bakery snack lines without specified additional services.
Who are the top competitors of THE BETTER BAKING COMPANY?
THE BETTER BAKING COMPANY's top competitors include Tiff's Treats, Simple Mills and Birch Benders.
Who are THE BETTER BAKING COMPANY's investors?
THE BETTER BAKING COMPANY has 1 investor. Key investors include Global Bakeries.