About The Better Group
The Better Group is a Consumer company based in Singapore (Singapore) founded in 2011. Coffee products are branded and distributed by The Better Group. The Better Group has raised $1.46 million across 1 funding round from investors including Heritas Capital Management. The Better Group offers products and services including Bettr Academy Courses and Bettr Coffee Products. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its legal entity is Bettr Barista Pte Ltd. Its competitors include Prefer, Bootstrap Beverages and Compound Coffee.
Company details
The Better Group was founded in 2011 in Singapore. Operations are focused on the beverage sector, specifically coffee production and marketing. A range of coffee products is developed and sold under its brand name. The company is headquartered in Singapore, where daily activities including sourcing, roasting, and distribution are managed. Emphasis is placed on standard coffee offerings for local and regional markets.
- Headquarters Singapore, Singapore
- SectorsConsumer
- Website bettr.group
- Legal Name Bettr Barista Pte Ltd
- Total Equity Funding$1.46M (USD)
in 1 rounds
- Latest Funding Round$1.46M (USD), Seed
Oct 2023
- Investors
Products & Services of The Better Group
The Better Group offers a comprehensive portfolio of products and services, including Bettr Academy Courses and Bettr Coffee Products.
Provides training in coffee, tea, and customer service skills.
Supplies specialty coffee and equipment with ethical sourcing focus.
Funding Insights of The Better Group
The Better Group has successfully raised a total of $1.46M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.46 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.46M
- Total Rounds 1
- Last Round Seed — $1.46M
- First Round $1.46M
(Oct 2023)
- Investors Count 1
All 1 funding rounds of The Better Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | $1.46M | Seed | – | Heritas Capital Management | – |
1 investors in total: 1 institutional.
Investors in The Better Group
The Better Group has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Heritas Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and venture capital investment firm | heritascapital.com | Singapore, Singapore |
Investor details for The Better Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of The Better Group
2 dated milestones of The Better Group across 12 years, from founding to its latest funding, stage changes and deals.
- Founded The Better Group is founded.
- Funding First funding round of $1.5M.
Competitors of The Better Group
The Better Group has 3 listed competitors in our database. They include Prefer, Bootstrap Beverages and Compound Coffee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| prefer.bio | 2022 | Singapore | Coffee bean processing services are provided in Singapore. | |||
| bootstrapbeverages.com | 2014 | Singapore | Cold brew coffee subscriptions are provided via an online platform. | |||
| compoundcoffee.com | 2014 | Singapore | Coffee is distributed as an internet-first brand from Singapore. |
Detailed competitors of The Better Group
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of The Better Group
The website of The Better Group (bettr.group) receives about 1.6K visits a month.
- Monthly visits1.6K
▼ 30.2% vs previous month
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Frequently Asked Questions about The Better Group
The Better Group was founded in 2011 and raised its 1st funding round 12 years after it was founded.
The Better Group is headquartered in Singapore, Singapore.
The Better Group is a funded company, having raised a total of $1.46M across 1 funding round to date. The company's 1st funding round was a Seed of $1.46M, raised on Oct 2023.
The Better Group was founded in 2011 in Singapore. Operations are focused on the beverage sector, specifically coffee production and marketing. A range of coffee products is developed and sold under its brand name. The company is headquartered in Singapore, where daily activities including sourcing, roasting, and distribution are managed. Emphasis is placed on standard coffee offerings for local and regional markets.
The Better Group's top competitors include Prefer, Bootstrap Beverages and Compound Coffee.
The Better Group offers Bettr Academy Courses and Bettr Coffee Products.
The Better Group has 1 investor. Key investors include Heritas Capital Management.
The Better Group operates through Bettr Barista Pte Ltd.