About The Better Packaging
The Better Packaging is a Retail company based in Auckland (New Zealand) founded in 2001 by Kate Bezar and Rebecca Percasky. Reusable packaging solutions for eCommerce businesses are provided. It operates in the Retail and Industrial Goods & Manufacturing sectors. The Better Packaging has raised $5 million across 1 funding round from investors including Even Capital. Its website betterpackaging.com draws about 27 thousand monthly visits. Its focus areas include B2B E-Commerce, Services, Packaging and E-Distributor.
Company details
The Better Packaging was established in 2001 in Auckland, New Zealand, as a provider of reusable packaging for eCommerce operations. Solutions including mailers, labels, poly bags, ziplocks, magazine wrapping, and bubble bags are offered via the platform. Focus is placed on sustainable alternatives to single-use materials, supporting online retail logistics in the packaging sector. Co-founders Kate Bezar and Rebecca Percasky lead the company.
- Total Equity Funding$5M (USD)
in 1 rounds
- Latest Funding Round$5M (USD), Series A
Jul 2023
- Investors
Apps and channels of The Better Packaging
its YouTube channel Better Packaging has 59 subscribers and 27 videos.
Videos from The Better Packaging
The most watched videos on The Better Packaging's YouTube channel, Better Packaging (59 subscribers). Click a video to play it here.
More on Better Packaging.
Funding Insights of The Better Packaging
The Better Packaging has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Series A — $5M
- First Round $5M
(Jul 2023)
- Investors Count 1
All 1 funding rounds of The Better Packaging with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $5M | Series A | – | Even Capital | – |
1 investors in total: 1 institutional.
Investors in The Better Packaging
The Better Packaging has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Even Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to female-founded businesses. | evencapital.nz | New Zealand |
Investor details for The Better Packaging
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People of The Better Packaging
2 people are tracked at The Better Packaging (2 in leadership).
| Name | Role | Group |
|---|---|---|
Kate Bezar | Co-Founder | Leadership |
Rebecca Percasky | Co-Founder | Leadership |
Complete people profiles for The Better Packaging
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Timeline of The Better Packaging
2 dated milestones of The Better Packaging across 22 years, from founding to its latest funding, stage changes and deals.
- Founded The Better Packaging is founded.
- Funding First funding round of $5.0M.
Web traffic of The Better Packaging
The website of The Better Packaging (betterpackaging.com) receives about 27K visits a month.
- Monthly visits27K
▲ 15.2% vs previous month
Websites whose visitors overlap most with The Better Packaging. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| heropackaging.com.au | 100% | #787,218 | View details | ||
noissue.co.nz | noissue.co.nz | 94% | #7,690,789 | – | |
| inke.com.au | 90% | #1,602,844 | View details | ||
noissue.com.au | noissue.com.au | 82% | #1,847,866 | – | |
| hcpackaging.com | 73% | 14.4K | #1,718,593 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for The Better Packaging
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Related news about The Better Packaging
Complete news archive for The Better Packaging
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Frequently Asked Questions about The Better Packaging
The Better Packaging was founded in 2001 and raised its 1st funding round 22 years after it was founded.
The Better Packaging is headquartered in Auckland, New Zealand.
The Better Packaging is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Jul 2023.
The Better Packaging was established in 2001 in Auckland, New Zealand, as a provider of reusable packaging for eCommerce operations. Solutions including mailers, labels, poly bags, ziplocks, magazine wrapping, and bubble bags are offered via the platform. Focus is placed on sustainable alternatives to single-use materials, supporting online retail logistics in the packaging sector. Co-founders Kate Bezar and Rebecca Percasky lead the company.
The Better Packaging has 1 investor. Key investors include Even Capital.