The Big Red Group

Melbourne, Australia Founded: 2017 • Age: 9 yrs
Manages experience network for consumer brands, wholesale, and operators in Australia and New Zealand.

About The Big Red Group

The Big Red Group is a company based in Melbourne (Australia) founded in 2017 by Naomi Simson and David Anderson. It operates as a B2C, B2B, and Marketplace. The Big Red Group has completed 4 acquisitions, including Adrenaline, Adrenaline and Experience Oz. The Big Red Group offers products and services including RedBalloon, Adrenaline, and eCom Solutions. The Big Red Group operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Rockerbox, among others.

  • Headquarter Melbourne, Australia
  • Founders Naomi Simson, David Anderson
  • Sectors
    Travel & Hospitality
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Travel & Hospitality → Hospitality & Travel Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Adrenaline

    & 3 more

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Products & Services of The Big Red Group

The Big Red Group offers a comprehensive portfolio of products and services, including RedBalloon, Adrenaline, and eCom Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for purchasing and gifting adventure experiences

Service for booking thrill and tourism activities online

Tools for tourism operators to manage sales and bookings

Funding Insights of The Big Red Group

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by The Big Red Group

The Big Red Group has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Adrenaline, Adrenaline and Experience Oz. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online booking of Australian experiences and activities is facilitated.
2018
Experiences are offered as gifts via an online platform.
2012
Tours and experiences are operated across Australia.
2005
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - The Big Red Group

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

The Big Red Group Comparisons

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Competitors of The Big Red Group

The Big Red Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Rockerbox, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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Marketing data is unified and ROI is analyzed across channels.
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User intent is analyzed and targeted in real-time for attribution.
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NLP-based data analysis solutions are offered for global business news.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on The Big Red Group

Frequently Asked Questions about The Big Red Group

When was The Big Red Group founded?

The Big Red Group was founded in 2017.

Where is The Big Red Group located?

The Big Red Group is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Who is the current CEO of The Big Red Group?

David Anderson is the current CEO of The Big Red Group. They have also founded this company.

What does The Big Red Group do?

The Big Red Group is the largest network for experiences in Australia and New Zealand, delivering millions of activities through brands like RedBalloon and Adrenaline. They connect customers to tours, dining, and getaways via wholesale and corporate channels. Supporting over 3000 experience operators with eCommerce solutions, they emphasize sustainability and cultural respect in their operations.

Who are the top competitors of The Big Red Group?

The Big Red Group's top competitors include AppsFlyer, Branch and Singular.

What products or services does The Big Red Group offer?

The Big Red Group offers RedBalloon, Adrenaline, and eCom Solutions.

How many acquisitions has The Big Red Group made?

The Big Red Group has made 4 acquisitions, including Adrenaline, Adrenaline, and Experience Oz.

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