The Big Red Group

Melbourne, Australia Founded: 2017 • Age: 9 yrs
Manages experience network for consumer brands, wholesale, and operators in Australia and New Zealand.

About The Big Red Group

The Big Red Group is a Travel & Hospitality company based in Melbourne (Australia) founded in 2017 by Naomi Simson and David Anderson. Manages experience network for consumer brands, wholesale, and operators in Australia and New Zealand. It operates on a B2C, B2B, and Marketplace model. The Big Red Group has completed 2 acquisitions, including Adrenaline and Experience Oz. Its chief executive, as recorded, is David Anderson. The Big Red Group offers products and services including RedBalloon, Adrenaline, and eCom Solutions. Its focus areas include Consumer, Experience Tech, Tourism and Online Experiences.

Company details

The Big Red Group is the largest network for experiences in Australia and New Zealand, delivering millions of activities through brands like RedBalloon and Adrenaline. They connect customers to tours, dining, and getaways via wholesale and corporate channels. Supporting over 3000 experience operators with eCommerce solutions, they emphasize sustainability and cultural respect in their operations.

Operational Areas
Key Metrics

Products & Services of The Big Red Group

The Big Red Group offers a comprehensive portfolio of products and services, including RedBalloon, Adrenaline, and eCom Solutions.

RedBalloon
Experience Platform

Platform for purchasing and gifting adventure experiences

Adrenaline
Activity Booking

Service for booking thrill and tourism activities online

eCom Solutions
eCommerce Engine

Tools for tourism operators to manage sales and bookings

People of The Big Red Group

2 people are tracked at The Big Red Group (2 in leadership).

NameRoleGroup
Naomi Simson
Co-FounderLeadership
David Anderson
Co-Founder, Group CEOLeadership
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Investments & Acquisitions by The Big Red Group

The Big Red Group has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Adrenaline and Experience Oz.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Online booking of Australian experiences and activities is facilitated.
experienceoz.onlineAustralia2018Nov 2021••••
Experiences for gifting are offered through online booking and payment.
adrenaline.com.auDarlinghurst, Australia1999Nov 2018••••
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Complete acquisition details for The Big Red Group

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Timeline of The Big Red Group

5 dated milestones of The Big Red Group across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded The Big Red Group is founded.
  2. Acquisition Acquires Adrenaline.
  3. Acquisition Acquires Adrenaline.
  4. Acquisition Acquires Experience Oz.
  5. Acquisition Acquires Experience Oz.
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Related news about The Big Red Group

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Frequently Asked Questions about The Big Red Group

The Big Red Group was founded in 2017.

The Big Red Group is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

David Anderson is the CEO of The Big Red Group, as recorded in our data. They have also founded this company.

The Big Red Group is the largest network for experiences in Australia and New Zealand, delivering millions of activities through brands like RedBalloon and Adrenaline. They connect customers to tours, dining, and getaways via wholesale and corporate channels. Supporting over 3000 experience operators with eCommerce solutions, they emphasize sustainability and cultural respect in their operations.

The Big Red Group offers RedBalloon, Adrenaline, and eCom Solutions.

The Big Red Group has made 2 acquisitions, including Adrenaline, and Experience Oz.

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