About THE BRAG
THE BRAG is a company based in Sydney (Australia) founded in 2003, and was acquired by Vinyl Group in December 2023. Blog focused on travel, comedy, culture, and other related topics. THE BRAG has completed 1 acquisition, including The Music Network. Its chief executive, as recorded, is Luke Girgis. Its website thebrag.com draws about 176 thousand monthly visits.
Company details
THE BRAG was established in 2003 in Sydney, Australia, as a digital media outlet. Content covering travel, comedy, culture, and associated subjects is published via its online platform at thebrag.com. Operations focus on blogging and article dissemination in the media sector. The company is led by CEO Luke Girgis, with activities centered in Australia.
- Headquarters Sydney, Australia
- Stage Acquired
- Website category Arts and Entertainment · Music
- Email••••••••
- Website thebrag.com
- Social X Facebook
- Acquired by Vinyl Group (Dec 2023)
- InvestorsVinyl Group
& 1 more
- Investments & Acquisitions
- Acquired by
Investors in THE BRAG
THE BRAG has secured backing from 2 investors. Prominent investors backing the company include Vinyl Group and Vinyl Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Platform that connects music creators, fans, and brands | 2015 | vinyl.group | South Yarra, Australia | |
Vinyl Media is engaged in premium culture content and advertising. | seventhstreet.media | Melbourne, Australia |
Investor details for THE BRAG
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People of THE BRAG
1 people are tracked at THE BRAG (1 in leadership).
| Name | Role | Group |
|---|---|---|
Luke Girgis | CEO | Leadership |
Complete people profiles for THE BRAG
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- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by THE BRAG
THE BRAG has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Music Network.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Music news and charts are delivered via an online platform. | themusicnetwork.com | Crows Nest, Australia | 1994 | Feb 2022 | •••• |
Complete acquisition details for THE BRAG
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- Exports
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Timeline of THE BRAG
3 dated milestones of THE BRAG across 20 years, from founding to its latest funding, stage changes and deals.
- Founded THE BRAG is founded.
- Acquisition Acquires The Music Network.
- Exit Acquired by Vinyl Group.
Web traffic of THE BRAG
The website of THE BRAG (thebrag.com) receives about 175.6K visits a month and ranks #260,565 among all websites worldwide, #3,096 in Music.
- Monthly visits175.6K
- Unique visitors98.4K
per month
- Global rank#260,565
among all websites
- Category rank#3,096
Arts and Entertainment · Music
- Bounce rate45%
- Pages per visit1.8
- Average visit33 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with THE BRAG. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| themusic.com.au | 100% | 263K | #182,908 | View details | |
beat.com.au | beat.com.au | 88% | #273,300 | – | |
messandnoise.com | messandnoise.com | 75% | – | ||
dancetotheradio.org | dancetotheradio.org | 75% | – | ||
aaabackstage.com | aaabackstage.com | 70% | #1,731,442 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for THE BRAG
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Frequently Asked Questions about THE BRAG
THE BRAG was founded in 2003.
THE BRAG is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Luke Girgis is the CEO of THE BRAG, as recorded in our data.
THE BRAG was established in 2003 in Sydney, Australia, as a digital media outlet. Content covering travel, comedy, culture, and associated subjects is published via its online platform at thebrag.com. Operations focus on blogging and article dissemination in the media sector. The company is led by CEO Luke Girgis, with activities centered in Australia.
THE BRAG has made 1 acquisition, including The Music Network.
THE BRAG has 2 investors. Key investors include Vinyl Group, and Vinyl Media.
Yes. THE BRAG was acquired by Vinyl Group in December 2023.
The website of THE BRAG receives about 176 thousand visits a month and ranks #260,565 among all websites worldwide.