About The Cloakroom
The Cloakroom is a Retail company based in Amsterdam (Netherlands) founded in 2013, and was acquired by Modomoto in February 2016. Curated clothing boxes for men are delivered by personal shoppers. The Cloakroom has raised $1.74 million across 2 funding rounds from investors including Modomoto, Connect Ventures and Kees Koolen. The company was acqui-hired. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel.
Company details
Founded in 2013 in Amsterdam, Netherlands, The Cloakroom operates in the mens fashion sector as a personal shopping service. Customers complete a style quiz, after which they are contacted by a stylist to discuss preferences. A curated box of clothes and accessories is then sent for selection; items can be kept or returned, with charges applied only to retained pieces. The core service is provided at no upfront cost.
- Headquarters Amsterdam, Netherlands
- Stage Acquired
- SectorsRetail
- Website thecloakroom.nl
- Social LinkedIn X
- Acquired by Modomoto (Feb 2016)
Funding Insights of The Cloakroom
The Cloakroom has successfully raised a total of $1.74M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.64 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.74M
- Total Rounds 2
- Last Round Seed — $1.64M
- First Round $100,000
(May 2013)
- Investors Count 3
All 2 funding rounds of The Cloakroom with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $1.64M | Seed | – | Connect Ventures | |
| May 2013 | $100,000 | Angel Round | – | – | – |
4 investors in total: 2 institutional and 2 angel.
Investors in The Cloakroom
The Cloakroom has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Modomoto, Connect Ventures and Kees Koolen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are made in product-focused companies by Connect Ventures. | connectventures.co | London, United Kingdom | ||
KK Kees Koolen | Dutch entrepreneur, investor, ex-Booking.com CEO, active in Indian startups | unknown_d882da99ab2e4f9d9 | ||
HP Hein Pretorius | unknown_e97aa3975db04d878 | |||
Personal shopping service for men | 2011 | modomoto.de | Berlin, Germany |
Investor details for The Cloakroom
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of The Cloakroom
4 dated milestones of The Cloakroom across 3 years, from founding to its latest funding, stage changes and deals.
- Founded The Cloakroom is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Seed, of $1.6M.
- Exit Acquired by Modomoto.
Web traffic of The Cloakroom
Websites that share an audience with The Cloakroom (thecloakroom.nl).
Websites whose visitors overlap most with The Cloakroom. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
outfittery.nl | outfittery.nl | 100% | #2,607,161 | – | |
sterlingstyleacademy.com | sterlingstyleacademy.com | 100% | #1,093,642 | – | |
| houseofeinstein.nl | 100% | 4.8K | #3,601,979 | View details | |
whosnext-tradeshow.com | whosnext-tradeshow.com | 100% | – | ||
| frankwatching.com | 53% | #260,838 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for The Cloakroom
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about The Cloakroom
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Frequently Asked Questions about The Cloakroom
The Cloakroom was founded in 2013.
The Cloakroom is headquartered in Amsterdam, Netherlands.
The Cloakroom is a funded company, having raised a total of $1.74M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $100K, raised on May 2013.
Founded in 2013 in Amsterdam, Netherlands, The Cloakroom operates in the mens fashion sector as a personal shopping service. Customers complete a style quiz, after which they are contacted by a stylist to discuss preferences. A curated box of clothes and accessories is then sent for selection; items can be kept or returned, with charges applied only to retained pieces. The core service is provided at no upfront cost.
The Cloakroom has 4 investors. Key investors include Modomoto, Connect Ventures, Kees Koolen, and Hein Pretorius.
Yes. The Cloakroom was acquired by Modomoto in February 2016.