About The Exchange Lab
The Exchange Lab is a Media & Entertainment company based in London (United Kingdom) founded in 2007, and was acquired by GroupM in December 2015. Programmatic digital media platform to create and deploy campaigns. The Exchange Lab has raised $8 million across 1 funding round from investors including GroupM and BGF. The company has 75 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its legal entity is THE EXCHANGE LAB LTD.
Company details
The Exchange Lab is a programmatic digital media platform powered by Proteus, a trading management platform. Proteus connects with the DSP and identify trading patterns to select the best options for each exchange, playing to the strengths of each DSP. Has partnered with the largest demand side platforms (DSPs) including The Trade Desk, MediaMath, DoubleClick Bid Manager and AppNexus among others. The solution is offered for multiple devices (desktop, mobile, tablet, connected TV) across channels (Display, Video, Mobile, Social Media). Founded in 2007, The Exchange Lab has offices in London, Toronto, New York, San Francisco, Dallas and Singapore. Claims to serve over 700 clients across 50 markets worldwide. The Exchange Lab was ranked 380 in the 2015 Deloitte Technology Fast 500 list.
- Headquarters London, United Kingdom
- Employees 75
- Stage Acquired
- SectorsMedia & Entertainment
- Website theexchangelab.com
- Social LinkedIn X Facebook
- Acquired by GroupM (Dec 2015)
- Legal Name The Exchange Lab Ltd
Funding Insights of The Exchange Lab
The Exchange Lab has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Series B round of $8 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 1
- Last Round Series B — $8M
- First Round $8M
(Dec 2013)
- Investors Count 1
All 1 funding rounds of The Exchange Lab with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $8M | Series B | – | – |
2 investors in total: 2 institutional.
Investors in The Exchange Lab
The Exchange Lab has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include GroupM and BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Provider of advertising services | 2003 | groupm.com | New York, United States |
Investor details for The Exchange Lab
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of The Exchange Lab
3 dated milestones of The Exchange Lab across 8 years, from founding to its latest funding, stage changes and deals.
- Founded The Exchange Lab is founded.
- Funding First funding round of $8.0M.
- Exit Acquired by GroupM.
Web traffic of The Exchange Lab
Websites that share an audience with The Exchange Lab (theexchangelab.com).
Websites whose visitors overlap most with The Exchange Lab. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adexchanger.com | 100% | 210K | #245,743 | View details | |
| paper-round.co.uk | 69% | View details | |||
| twitter.com | 40% | View details | |||
businessgrowthfund.co.uk | businessgrowthfund.co.uk | 29% | – |
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Frequently Asked Questions about The Exchange Lab
The Exchange Lab was founded in 2007 and raised its 1st funding round 6 years after it was founded.
The Exchange Lab is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
The Exchange Lab is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Series B of $8M, raised on Dec 2013.
The Exchange Lab has 75 employees.
Annual revenue of The Exchange Lab is $14.66M as on Dec 31, 2017.
The Exchange Lab is a programmatic digital media platform powered by Proteus, a trading management platform. Proteus connects with the DSP and identify trading patterns to select the best options for each exchange, playing to the strengths of each DSP. Has partnered with the largest demand side platforms (DSPs) including The Trade Desk, MediaMath, DoubleClick Bid Manager and AppNexus among others. The solution is offered for multiple devices (desktop, mobile, tablet, connected TV) across channels (Display, Video, Mobile, Social Media). Founded in 2007, The Exchange Lab has offices in London, Toronto, New York, San Francisco, Dallas and Singapore. Claims to serve over 700 clients across 50 markets worldwide. The Exchange Lab was ranked 380 in the 2015 Deloitte Technology Fast 500 list.
The Exchange Lab operates through The Exchange Lab Ltd.
Yes. The Exchange Lab was acquired by GroupM in December 2015.