About The Fascination
The Fascination is a Retail company based in Virginia Beach (United States) founded in 2008, and was acquired by StackCommerce in April 2022. Multi-category products are offered via an online retail platform. The Fascination has raised $1 million across 1 funding round from investors including StackCommerce, Kat Cole and Taylor Holiday. Its website thefascination.com draws about 27 thousand monthly visits. The Fascination offers products and services including Product Review Platform and Weekly Edit Newsletter. Its focus areas include Horizontal E-Commerce and Retailer. Its competitors include Zulily, Amazon and Wish Shopping; 3 of its 3 listed competitors have raised funding.
Company details
The Fascination was established in 2008 in Virginia Beach, United States, as an e-commerce entity in the retail sector. A diverse range of products, encompassing fashion and accessories, home and lifestyle goods, health and wellness items, food and beverages, beauty products, and selections from multiple brands, is available through its domain. Product reviews are facilitated on the platform to support customer decisions.
- Headquarters Virginia Beach, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website thefascination.com
- Social LinkedIn X Facebook Instagram
- Acquired by StackCommerce (Apr 2022)
- Total Equity Funding$1M (USD)
in 1 rounds
- Latest Funding Round$1M (USD), Seed
Feb 2021
- InvestorsStackCommerce
& 5 more
- Acquired byStackCommerce
(Apr 2022)
Products & Services of The Fascination
The Fascination offers a comprehensive portfolio of products and services, including Product Review Platform and Weekly Edit Newsletter.
Platform for testing and reviewing consumer products across multiple categories.
Newsletter providing exclusive product drops and deals for subscribers.
Funding Insights of The Fascination
The Fascination has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Seed — $1M
- First Round $1M
(Feb 2021)
- Investors Count 5
All 1 funding rounds of The Fascination with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $1M | Seed | – | – |
6 investors in total: 1 institutional and 5 angel.
Investors in The Fascination
The Fascination has secured backing from 6 investors, including angel investors. Prominent investors backing the company include StackCommerce, Kat Cole and Taylor Holiday.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
KC Kat Cole | unknown_ad787a50176048ea9 | |||
TH Taylor Holiday | unknown_9e5688ecf9124b558 | |||
JS John Sutton | unknown_c56dc5ab539945c88 | |||
GS Gabby Slome | Angel investor and co-founder of Ollie, focusing on pet tech startups. | unknown_cdf19b48805b4df8b | ||
JS Joe Speiser | Angel investor, co-founder of PetFlow, active in Indian startup ecosystem | unknown_b83c47842ac04139a | ||
Cloud-based commerce platform is provided for publishers and brands. | 2011 | stackcommerce.com | Los Angeles, United States |
Investor details for The Fascination
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of The Fascination
2 people are tracked at The Fascination (2 in team).
| Name | Role | Group |
|---|---|---|
Ethan Logan | Investor | Team |
Nykelle Schlofman | Angel Investor | Team |
Complete people profiles for The Fascination
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of The Fascination
3 dated milestones of The Fascination across 14 years, from founding to its latest funding, stage changes and deals.
- Founded The Fascination is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by StackCommerce.
Competitors of The Fascination
The Fascination has 3 listed competitors in our database, 3 of them funded. They include Zulily, Amazon and Wish Shopping.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zulily.com | 2009 | Seattle, United States | $134.6M | 2,866 | Online shopping platform is operated via flash sales by Zulily. | |
| amazon.com | 1994 | Seattle, United States | $8M | 1,556,000 | Multi-category products are offered through an online marketplace. | |
| wish.com | 2009 | San Francisco, United States | $928.7M | 739 | Online marketplace platform offering multi-category consumer products |
Detailed competitors of The Fascination
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of The Fascination
The website of The Fascination (thefascination.com) receives about 27.3K visits a month.
- Monthly visits27.3K
▲ 57.7% vs previous month
Websites whose visitors overlap most with The Fascination. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| threeshipsbeauty.com | 100% | 26K | #965,435 | View details | |
livehealthillie.com | livehealthillie.com | 97% | #1,033,199 | – | |
dapperandgroomed.com | dapperandgroomed.com | 95% | #485,901 | – | |
javvycoffee.com | javvycoffee.com | 93% | #33,753 | – | |
thebitterlemon.com | thebitterlemon.com | 91% | #1,554,900 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Fascination
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about The Fascination
Complete news archive for The Fascination
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Frequently Asked Questions about The Fascination
The Fascination was founded in 2008 and raised its 1st funding round 13 years after it was founded.
The Fascination is headquartered in Virginia Beach, United States. It is registered at Virginia Beach, Virginia, United States.
The Fascination is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Feb 2021.
The Fascination was established in 2008 in Virginia Beach, United States, as an e-commerce entity in the retail sector. A diverse range of products, encompassing fashion and accessories, home and lifestyle goods, health and wellness items, food and beverages, beauty products, and selections from multiple brands, is available through its domain. Product reviews are facilitated on the platform to support customer decisions.
The Fascination's top competitors include Amazon, Zulily and Wish Shopping.
The Fascination offers Product Review Platform and Weekly Edit Newsletter.
The Fascination has 6 investors. Key investors include StackCommerce, Kat Cole, Taylor Holiday, John Sutton, and Gabby Slome.
Yes. The Fascination was acquired by StackCommerce in April 2022.