About The Good Bug
The Good Bug is a company based in Mumbai (India) founded in 2021 by Keshav Biyani and Prabhu Karthikeyan Veluswamy.. The Good Bug has raised $20.02 million across 4 funding rounds from investors including Think9, Sharrp Ventures and The Good Gut Private Family Trust. The company has 88 employees as of January 23, 2025. The Good Bug offers products and services including Gut Balance, Bye Bye Bloat, Metabolically Lean, and Glycemic Control. The Good Bug operates in a competitive market with competitors including Pendulum, Harmless Harvest, OptiBiotix Health, One bio and Probi, among others.
- Headquarter Mumbai, India
- Employees 88 as on 23 Jan, 2025
- Founders Keshav Biyani, Prabhu Karthikeyan Veluswamy
- Stage Minicorn
-
Sectors
Healthcare
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Seven Turns Private Limited
- Date of Incorporation 23 Oct, 2021
- Jurisdiction Mumbai, Maharashtra, India
-
Annual Revenue
$5.14 M (USD)1475.64as on Mar 31, 2024
-
Net Profit
$-2.3 M (USD)-400.81as on Mar 31, 2024
-
EBITDA
$-2.78 M (USD)-541.27as on Mar 31, 2024
-
Total Equity Funding
$20.02 M (USD)
in 4 rounds
-
Latest Funding Round
$11.86 M (USD), Series B
Apr 30, 2025
-
Investors
Think9
& 8 more
-
Employee Count
88
as on Jan 23, 2025
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of The Good Bug
The Good Bug offers a comprehensive portfolio of products and services, including Gut Balance, Bye Bye Bloat, Metabolically Lean, and Glycemic Control. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Improves gut health and relieves digestive issues.
Soothes bloating and gas for better comfort.
Supports metabolism and weight control naturally.
Helps manage blood sugar levels effectively.
Unlock access to complete
Funding Insights of The Good Bug
The Good Bug has successfully raised a total of $20.02M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $11.86 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $11.9M
-
First Round
First Round
(15 May 2023)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Series B - The Good Bug | Valuation | SIG Venture Capital , Sai Global India Fund | |
| Oct, 2024 | Amount | Series A - The Good Bug | Valuation | The Good Gut Private Family Trust , Fireside Ventures | |
| Sep, 2023 | Amount | Series A - The Good Bug | Valuation | Fireside Ventures |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Good Bug
The Good Bug has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Think9, Sharrp Ventures and The Good Gut Private Family Trust. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Early-stage consumer brand companies are invested in by Fireside Ventures.
|
Founded Year | Domain | Location | |
|
Investment office backing consumer sector companies in India.
|
Founded Year | Domain | Location | |
|
Venture capital firm focused on seed and late stage investments
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by The Good Bug
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - The Good Bug
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Good Bug Comparisons
Competitors of The Good Bug
The Good Bug operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendulum, Harmless Harvest, OptiBiotix Health, One bio and Probi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Pendulum is focused on developing advanced probiotic solutions.
|
|
| domain | founded_year | HQ Location |
Branded coconut water and probiotic beverages are manufactured and marketed.
|
|
| domain | founded_year | HQ Location |
Microbial strains are developed for treating human metabolic diseases.
|
|
| domain | founded_year | HQ Location |
Online tools for partner management and opportunity screening.
|
|
| domain | founded_year | HQ Location |
Probiotic strains for health solutions are developed and manufactured.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on The Good Bug
Frequently Asked Questions about The Good Bug
When was The Good Bug founded?
The Good Bug was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Where is The Good Bug located?
The Good Bug is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Is The Good Bug a funded company?
The Good Bug is a funded company, having raised a total of $20.02M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on May 15, 2023.
How many employees does The Good Bug have?
As of Jan 23, 2025, the latest employee count at The Good Bug is 88.
What is the annual revenue of The Good Bug?
Annual revenue of The Good Bug is $5.14M as on Mar 31, 2024.
What does The Good Bug do?
Provider of synbiotic supplements and fermented products for gut health. It offers a range of products addressing various health concerns, including weight management, bloating, constipation, and immune support. These products utilize clinically validated probiotic strains formulated for optimal gut survival. The company also provides educational resources on gut health and offers expert consultations. Product lines include daily probiotics, prebiotic fibers, super bundles, detox shots, and fermented foods like kombucha and kefir.
Who are the top competitors of The Good Bug?
The Good Bug's top competitors include Pendulum, OptiBiotix Health and One bio.
What products or services does The Good Bug offer?
The Good Bug offers Gut Balance, Bye Bye Bloat, Metabolically Lean, and Glycemic Control.
Who are The Good Bug's investors?
The Good Bug has 9 investors. Key investors include Think9, Sharrp Ventures, The Good Gut Private Family Trust, Fireside Ventures, and Ameya Chandavarkar.
What is The Good Bug's valuation?
The valuation of The Good Bug is $80.73M as of Apr 2025.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.