About The Good Bug
The Good Bug is a Healthcare company based in Mumbai (India) founded in 2021 by Keshav Biyani and Prabhu Karthikeyan Veluswamy. Synbiotic supplements and fermented products for gut health are provided. The Good Bug has raised $20.02 million across 4 funding rounds from investors including Think9, Sharrp Ventures and The Good Gut Private Family Trust. The company has 88 employees. The Good Bug was last valued at $80.73 million in April 2025. Its website thegoodbug.com draws about 373 thousand monthly visits. Its Indian entity Seven Turns Private Limited reported revenue of ₹89.75 Cr. The Good Bug offers products and services including Gut Balance, Bye Bye Bloat, Metabolically Lean, and Glycemic Control. Its focus areas include Life Sciences, Nutraceuticals Tech, Functional Foods and Beverages and Probiotics.
Company details
Provider of synbiotic supplements and fermented products for gut health. It offers a range of products addressing various health concerns, including weight management, bloating, constipation, and immune support. These products utilize clinically validated probiotic strains formulated for optimal gut survival. The company also provides educational resources on gut health and offers expert consultations. Product lines include daily probiotics, prebiotic fibers, super bundles, detox shots, and fermented foods like kombucha and kefir.
- Headquarters Mumbai, India
- Employees 88
- Founders Keshav Biyani, Prabhu Karthikeyan Veluswamy
- Stage Minicorn
- SectorsHealthcare
- Website category Finance
- Email••••••••
- Phone•••• ••••
- Website thegoodbug.com
- Social LinkedIn Facebook Instagram
- Legal Name Seven Turns Private Limited
- Date of Incorporation 23 Oct, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹89.75 Cr
FY 2025 · +104% YoY
- Net Loss-₹42.96 Cr
FY 2025 · -48% margin
- EBITDA-₹42.17 Cr
FY 2025 · -47% margin
- Total Equity Funding$20.02M (USD)
in 4 rounds
- Latest Funding Round$11.86M (USD), Series B
Apr 2025
- InvestorsThink9
& 8 more
- Employee Count88
Associated legal entities of The Good Bug
The Good Bug operates through Seven Turns Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Seven Turns Private Limited CIN U52609MH2021PTC406109 | Active | 23 Oct 2021 | Mumbai, Maharashtra | ₹89.7 Cr | 106 | 4 | View details |
Products & Services of The Good Bug
The Good Bug offers a comprehensive portfolio of products and services, including Gut Balance, Bye Bye Bloat, Metabolically Lean, and Glycemic Control.
Improves gut health and relieves digestive issues.
Soothes bloating and gas for better comfort.
Supports metabolism and weight control naturally.
Helps manage blood sugar levels effectively.
Funding Insights of The Good Bug
The Good Bug has successfully raised a total of $20.02M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $11.86 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.02M
- Total Rounds 4
- Last Round Series B — $11.86M
- First Round $1.09M
(May 2023)
- Investors Count 9
All 4 funding rounds of The Good Bug with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $11.86M | Series B | $80.73M | SIG Venture Capital, Sai Global India Fund | |
| Oct 2024 | $3.56M | Series A | $33.34M | The Good Gut Private Family Trust, Fireside Ventures | |
| Sep 2023 | $3.5M | Series A | $••••• | Fireside Ventures | – |
| May 2023 | $1.09M | Series A | $••••• | Sanvi Business Ventures, Think9 | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2025 | $80.73M | •••••••• |
| Oct 2024 | $33.34M | •••••••• |
| Sep 2023 | $••••• | •••••••• |
| May 2023 | $••••• | •••••••• |
Full valuation and stage history of The Good Bug
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $80.73M (Apr 2025). 9 investors in total: 7 institutional and 2 angel.
Investors in The Good Bug
The Good Bug has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Think9, Sharrp Ventures and The Good Gut Private Family Trust.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage consumer brand companies are invested in by Fireside Ventures. | firesideventures.com | Bengaluru, India | ||
Investment office backing consumer sector companies in India. | 2014 | sharrpventures.com | Mumbai, India | |
Venture capital firm focused on seed and late stage investments | sig-asiavc.com | Hong Kong, China | ||
Brand co-creation services for digital-native consumer brands are provided. | 2021 | think9co.in | Mumbai, India | |
AC Ameya Chandavarkar | unknown_d415b2603d6046808 | |||
ST Sanjeev Taparia | Angel investor and entrepreneur, focused on tech startups in India. | unknown_dc4763ea84184291a |
Investor details for The Good Bug
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Verified entity values are shown only after access is granted.
Board of directors of Seven Turns Private Limited (The Good Bug)
Seven Turns Private Limited is the primary company behind The Good Bug. The board of Seven Turns Private Limited currently have 4 directors; the longest-serving is Prabhu Karthikeyan Veluswamy, appointed in 2021. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prabhu Karthikeyan Veluswamy DIN 06655247 | Whole-time director | 23 Oct 2021 | 5 yrs | Seven Turns Private Limited |
| Keshav Vijay Biyani DIN 07869470 | Whole-time director | 03 Mar 2022 | 4 yrs 8 mo | Seven Turns Private Limited |
| Ankur Khaitan DIN 10373372 | Nominee Director | 07 May 2024 | 2 yrs 6 mo | Seven Turns Private Limited |
| Krushani Piyushbhai Desai DIN 11126181 | Director | 17 Jun 2025 | 1 yr 4 mo | Seven Turns Private Limited |
People of The Good Bug
10 people are tracked at The Good Bug (6 in leadership, 4 in team); the tracked headcount is 88.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Sneha Jaisinghani | Chief Of Staff | Leadership |
Mahesh Tapadiya | Chief Of Staff | Leadership |
Eshita Sharma | Head Of Content | Leadership |
Chirag Patel | Head Of Procurement & Product Supply | Leadership |
Jiten Patel | Senior Lead - Operations & Technology | Team |
Sanjana Sawant | New Product Development Lead | Team |
Vartika Sharma | Senior Creative Strategist | Team |
Gargi R. | Senior Brand Associate | Team |
Complete people profiles for The Good Bug
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of The Good Bug
Figures of Seven Turns Private Limited, the primary company behind The Good Bug, for FY 2025. Revenue was ₹89.75 Cr (+104% year on year). Net loss was -₹42.96 Cr (-48% margin). EBITDA was -₹42.17 Cr (-47% margin). Revenue has grown at a compounded annual rate of +601% over three years.
- ₹89.75 CrRevenue · FY 2025 · +104% YoY
- -₹42.96 CrNet loss · -48% margin
- -₹42.17 CrEBITDA · -47% margin
- ₹16 LakhPaid-up capital
- 106Employees (provident fund records)
- +601%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Seven Turns Private Limited are on its company page.
Detailed financial statements for The Good Bug
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of The Good Bug
4 dated milestones of The Good Bug across 4 years, from founding to its latest funding, stage changes and deals.
- Founded The Good Bug is founded.
- Funding First funding round of $1.1M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $11.9M.
Web traffic of The Good Bug
The website of The Good Bug (thegoodbug.com) receives about 372.8K visits a month and ranks #134,266 among all websites worldwide, #8,391 in Finance.
- Monthly visits372.8K
▲ 13.7% vs previous month
- Unique visitors179.4K
per month
- Global rank#134,266
among all websites
- Category rank#8,391
Finance · Finance
- Bounce rate43%
- Pages per visit3.0
- Average visit1 min 18 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with The Good Bug. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| manmatters.com | 100% | 1.5M | #36,009 | View details | |
| veerahealth.com | 99% | 21.3K | #1,256,569 | View details | |
| indianstartupnews.com | 98% | 353.8K | #136,006 | View details | |
ourlittlejoys.com | ourlittlejoys.com | 98% | #97,210 | – | |
daburshop.com | daburshop.com | 98% | #95,897 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for The Good Bug
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- 16 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as The Good Bug (Nutraceutical & Food-as-Medicine Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 55.41 M | 362 | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | |||
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 56.21 M | 144 |
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Related news about The Good Bug
Complete news archive for The Good Bug
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Frequently Asked Questions about The Good Bug
The Good Bug was founded in 2021 and raised its 1st funding round 2 years after it was founded.
The Good Bug is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The Good Bug is a funded company, having raised a total of $20.02M across 4 funding rounds to date. The company's 1st funding round was a Series A of $1.09M, raised on May 2023.
The Good Bug has 88 employees.
The primary company behind The Good Bug, Seven Turns Private Limited, reported revenue of ₹89.75 Cr for FY 2025, up 104% year on year.
Provider of synbiotic supplements and fermented products for gut health. It offers a range of products addressing various health concerns, including weight management, bloating, constipation, and immune support. These products utilize clinically validated probiotic strains formulated for optimal gut survival. The company also provides educational resources on gut health and offers expert consultations. Product lines include daily probiotics, prebiotic fibers, super bundles, detox shots, and fermented foods like kombucha and kefir.
The Good Bug offers Gut Balance, Bye Bye Bloat, Metabolically Lean, and Glycemic Control.
The Good Bug has 9 investors. Key investors include Think9, Sharrp Ventures, The Good Gut Private Family Trust, Fireside Ventures, and Ameya Chandavarkar.
The valuation of The Good Bug is $80.73M as of Apr 2025.
The Good Bug operates through Seven Turns Private Limited.
The legal entities of The Good Bug currently have 4 directors, including Prabhu Karthikeyan Veluswamy, Keshav Vijay Biyani, Krushani Piyushbhai Desai and others.
The website of The Good Bug receives about 373 thousand visits a month and ranks #134,266 among all websites worldwide.