About The Growcer
The Growcer is a company based in Ottawa (Canada) founded in 2016 by Alida Burke and Corey Ellis.. The Growcer has raised $3.19 million across 3 funding rounds from investors including Modern Niagara and THRIVE Agrifood. The Growcer has completed 1 acquisition, including Freight Farms. The Growcer offers products and services including Modular Vertical Farm, Rootcamp Training, Greenthumb Training, and Remote Monitoring Software. The Growcer operates in a competitive market with competitors including Freight Farms, Agrify, CubicFarms, Rise Gardens and Priva, among others.
- Headquarter Ottawa, Canada
- Founders Alida Burke, Corey Ellis
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Sectors
Agriculture
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.19 M (USD)
in 3 rounds
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Latest Funding Round
$3 M (USD), Series A
May 03, 2024
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Investors
Modern Niagara
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of The Growcer
The Growcer offers a comprehensive portfolio of products and services, including Modular Vertical Farm, Rootcamp Training, Greenthumb Training, and Remote Monitoring Software. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
System for year-round indoor produce growth using hydroponics.
Intensive program teaching hydroponics basics for new farmers.
On-site and virtual sessions for farm operation and maintenance.
Platform for controlling and monitoring farms from any location.
Funding Insights of The Growcer
The Growcer has successfully raised a total of $3.19M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $3.0M
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First Round
First Round
(28 Mar 2019)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2024 | Amount | Series A - The Growcer | Valuation | Modernniagara |
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| Feb, 2023 | Amount | Seed - The Growcer | Valuation | THRIVE |
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| Mar, 2019 | Amount | Seed - The Growcer | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Growcer
The Growcer has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Modern Niagara and THRIVE Agrifood. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Food and agtech startups are accelerated by THRIVE programs.
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Founded Year | Domain | Location | |
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Modern Niagara is engaged in mechanical, electrical, and HVAC services.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Growcer
The Growcer has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Freight Farms. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of hydroponic container farms, software, training, and related support
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - The Growcer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Growcer Comparisons
Competitors of The Growcer
The Growcer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Freight Farms, Agrify, CubicFarms, Rise Gardens and Priva, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of hydroponic container farms, software, training, and related support
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| domain | founded_year | HQ Location |
Farm management solutions for hemp and cannabis production are provided.
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| domain | founded_year | HQ Location |
Provider of an automated hydroponic growing system for farmers
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| domain | founded_year | HQ Location |
Developer of indoor plant & flower growing systems
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| domain | founded_year | HQ Location |
Automation and climate control solutions are provided for indoor farming.
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| domain | founded_year | HQ Location |
AI-powered farm management solutions are provided for horticulture and operations.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on The Growcer
Frequently Asked Questions about The Growcer
When was The Growcer founded?
The Growcer was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Where is The Growcer located?
The Growcer is headquartered in Ottawa, Canada. It is registered at Ottawa, Ontario, Canada.
Who is the current CEO of The Growcer?
Corey Ellis is the current CEO of The Growcer. They have also founded this company.
Is The Growcer a funded company?
The Growcer is a funded company, having raised a total of $3.19M across 3 funding rounds to date. The company's 1st funding round was a Seed of $186.5K, raised on Mar 28, 2019.
What does The Growcer do?
Manufacturer and supplier of hydroponic growing systems. It offers modular plug-and-play hydroponic systems. Its flagship product, Arctic Growing System IV is a vertical hydroponic growing system built within retrofitted insulated shipping containers. It offers solutions for the home gardeners, entrepreneurs, community agriculture groups.
Who are the top competitors of The Growcer?
The Growcer's top competitors include Freight Farms, CubicFarms and Agrify.
What products or services does The Growcer offer?
The Growcer offers Modular Vertical Farm, Rootcamp Training, Greenthumb Training, and Remote Monitoring Software.
How many acquisitions has The Growcer made?
The Growcer has made 1 acquisition, including Freight Farms.
Who are The Growcer's investors?
The Growcer has 2 investors. Key investors include Modern Niagara, and THRIVE Agrifood.