The Growcer

Ottawa, Canada Founded: 2016 • Age: 10 yrs
Manufacturer and supplier of hydroponic growing systems

About The Growcer

The Growcer is an Agriculture company based in Ottawa (Canada) founded in 2016 by Alida Burke and Corey Ellis. The Growcer has raised $3.19 million across 3 funding rounds from investors including Modern Niagara and THRIVE Agrifood. The Growcer has completed 1 acquisition, including Freight Farms. Its chief executive, as recorded, is Corey Ellis. The Growcer offers products and services including Modular Vertical Farm, Rootcamp Training, Greenthumb Training, and Remote Monitoring Software. Its focus areas include Food and Agriculture Tech, Crop Tech, Autonomous Farming and Growing Systems.

Company details

Manufacturer and supplier of hydroponic growing systems. It offers modular plug-and-play hydroponic systems. Its flagship product, Arctic Growing System IV is a vertical hydroponic growing system built within retrofitted insulated shipping containers. It offers solutions for the home gardeners, entrepreneurs, community agriculture groups.

  • Headquarters Ottawa, Canada
  • Founders Alida Burke, Corey Ellis
  • Sectors
    Agriculture
  • Email
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  • Phone
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  • Website thegrowcer.ca
  • Social LinkedIn X Facebook
Operational Areas
Key Metrics
  • Total Equity Funding
    $3.19M (USD)

    in 3 rounds

  • Latest Funding Round
    $3M (USD), Series A

    May 2024

  • Investors
  • Investments & Acquisitions

Products & Services of The Growcer

The Growcer offers a comprehensive portfolio of products and services, including Modular Vertical Farm, Rootcamp Training, Greenthumb Training, and Remote Monitoring Software.

Modular Vertical Farm
Farming Equipment

System for year-round indoor produce growth using hydroponics.

Rootcamp Training
Educational Service

Intensive program teaching hydroponics basics for new farmers.

Greenthumb Training
Support Service

On-site and virtual sessions for farm operation and maintenance.

Remote Monitoring Software
Software Tool

Platform for controlling and monitoring farms from any location.

Funding Insights of The Growcer

The Growcer has successfully raised a total of $3.19M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $3.19M
  • Total Rounds 3
  • Last Round Series A β€” $3M
  • First Round $186,500

    (Mar 2019)

  • Investors Count 2

All 3 funding rounds of The Growcer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2024$3MSeries A–Modernniagara
–
Feb 2023Seed–THRIVE
–
Mar 2019$186,500Seed––
–
Valuation history

2 investors in total: 2 institutional.

Investors in The Growcer

The Growcer has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Modern Niagara and THRIVE Agrifood.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Food and agtech startups are accelerated by THRIVE programs.
thriveagrifood.comLos Gatos, United States
Modern Niagara is engaged in mechanical, electrical, and HVAC services.
modernniagara.comOttawa, Canada
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Investor details for The Growcer

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  • Round participation
  • Investor portfolios
  • Co-investor network

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People of The Growcer

2 people are tracked at The Growcer (2 in leadership).

NameRoleGroup
Alida Burke
Co-Founder & CFOLeadership
Corey Ellis
Co-Founder & CEOLeadership
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Complete people profiles for The Growcer

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Investments & Acquisitions by The Growcer

The Growcer has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Freight Farms.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Provider of hydroponic container farms, software, training, and related support
freightfarms.comBoston, United States2010Oct 2025β€’β€’β€’β€’
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Complete acquisition details for The Growcer

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  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

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Timeline of The Growcer

4 dated milestones of The Growcer across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded The Growcer is founded.
  2. Funding First funding round of $186K.
  3. Funding Latest funding round, Series A, of $3.0M.
  4. Acquisition Acquires Freight Farms.

Web traffic of The Growcer

The website of The Growcer (thegrowcer.ca) receives about 9.8K visits a month.

  • Monthly visits
    9.8K

    ▲ 0.8% vs previous month

Similar websites

Websites whose visitors overlap most with The Growcer. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
canadianfoodfocus.org
100%
#692,736View details
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Frequently Asked Questions about The Growcer

The Growcer was founded in 2016 and raised its 1st funding round 3 years after it was founded.

The Growcer is headquartered in Ottawa, Canada. It is registered at Ottawa, Ontario, Canada.

Corey Ellis is the CEO of The Growcer, as recorded in our data. They have also founded this company.

The Growcer is a funded company, having raised a total of $3.19M across 3 funding rounds to date. The company's 1st funding round was a Seed of $186.5K, raised on Mar 2019.

Manufacturer and supplier of hydroponic growing systems. It offers modular plug-and-play hydroponic systems. Its flagship product, Arctic Growing System IV is a vertical hydroponic growing system built within retrofitted insulated shipping containers. It offers solutions for the home gardeners, entrepreneurs, community agriculture groups.

The Growcer offers Modular Vertical Farm, Rootcamp Training, Greenthumb Training, and Remote Monitoring Software.

The Growcer has made 1 acquisition, including Freight Farms.

The Growcer has 2 investors. Key investors include Modern Niagara, and THRIVE Agrifood.

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