About The Knot
The Knot is a publicly listed company based in New York (United States) founded in 1996. Suit of wedding solutions. The company has 741 employees. The Knot has completed 1 acquisition, including WeddingChannel. Its website theknot.com draws about 20.3 million monthly visits. The Knot offers products and services including Wedding Website Builder, Registry Service, and Invitation Designer. Its focus areas include Consumer, Wedding Tech, Planning and Suite. Its legal entity is XO Group Inc. Similar companies include Zola, WeddingWire and Borrowed & Blue; 3 of its 3 listed similar companies have raised funding.
Company details
The Knot was founded in 1996 in New York, United States, as a subsidiary of the XO Group. Initial operations centered on delivering online resources for brides, with subsequent expansion into publishing wedding books, videos, and magazines. Cash-flow positivity was attained in 2003. The platform now facilitates a range of wedding solutions, such as vendor searches and bookings, planning assistance, and inspirational lookbooks, accessible via theknot.com.
- Headquarters New York, United States
- Employees 741
- Stage Public
- SectorsMedia & Entertainment
- Website category Lifestyle · Weddings
- Website theknot.com
- Social LinkedIn X Facebook Instagram
- Legal Name Xo Group Inc.
- Annual Revenue$10.6 K (USD)-1as on Dec 31, 2017
- Net Profit-$2.71 K (USD)-9as on Dec 31, 2017
- Employee Count741
- Investments & Acquisitions
Products & Services of The Knot
The Knot offers a comprehensive portfolio of products and services, including Wedding Website Builder, Registry Service, and Invitation Designer.
Platform for creating and managing personalized wedding websites and RSVPs.
Service for setting up and managing wedding gift registries online.
Tool for designing and sending digital or physical wedding invitations.
Apps and channels of The Knot
The Knot publishes 1 mobile app.
People of The Knot
440 people are tracked at The Knot (114 in leadership, 8 in board & advisors, 318 in team); the tracked headcount is 741.
| Name | Role | Group |
|---|---|---|
Hannah Proudfoot | Sales Director, INTL - Uk, IE & IN | Leadership |
Scott Knowles | Vice President, New Verticals | GM Of The Bump | Head Of ESG | Leadership |
Risa Aronson | Vice President Of Global Revenue | Leadership |
Melissa Brody | Associate Director, Consumer Creative | Leadership |
Pamela Solis | Director Of Brand Media | Leadership |
Xavi Miras | HR Business Partner | Leadership |
Angel Llull Mancas | Global Chief Revenue Officer | Leadership |
Sofia Serra | VP, Global Product & Lifecycle Marketing | Leadership |
Yovanina Allende | Sales Director South Latam | Leadership |
Joan Pau Fisas | People Director | Leadership |
Rachel Liu | Product Director | Leadership |
Rachel Strahorn | Associate Director Of Sales | Leadership |
Tyler Matuella | Vice President, Fp&a | Leadership |
Shruti Saberwal | Associate Director Vendor Support & Collections | Leadership |
Daniela Shuffler | Vp, Head Of Product Design | Leadership |
Jesse Geiger | Associate Director, Brand Strategy & Integrated Marketing | Leadership |
Elena Madrigal | VP Of Global Tax And Chair Of Latinx@tkww Leadership Board | Leadership |
Cassandra Edwards | Director, Global Revenue Enablement Programs | Leadership |
Loredana Migotti | Italy Sales Director | Leadership |
Julie C. | Senior Director, Growth & Acquisition Marketing | Leadership |
420 more people are available in the full profile.
Complete people profiles for The Knot
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Investments & Acquisitions by The Knot
The Knot has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include WeddingChannel.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online marketplace for wedding services and gift registry | weddingchannel.com | Los Angeles, United States | 1996 | Jun 2006 | $61.7M |
Complete acquisition details for The Knot
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Timeline of The Knot
2 dated milestones of The Knot across 10 years, from founding to its latest funding, stage changes and deals.
- Founded The Knot is founded.
- Acquisition Acquires WeddingChannel.
Similar companies to The Knot
The Knot has 3 listed similar companies in our database, 3 of them funded. They include Zola, WeddingWire and Borrowed & Blue.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zola.com | 2013 | New York, United States | $141.1M | 101 | Online wedding registry and gifts marketplace is operated. | |
| weddingwire.com | 2007 | Chevy Chase, United States | $380.9M | 983 | Mobile-based wedding planning service providers | |
| borrowedandblue.com | 2011 | Charlottesville, United States | $10.1M | 101 | Wedding vendors marketplace |
Detailed similar companies of The Knot
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Web traffic of The Knot
The website of The Knot (theknot.com) receives about 20.3M visits a month and ranks #2,909 among all websites worldwide, #100 in Weddings.
- Monthly visits20.3M
▲ 23.5% vs previous month
- Unique visitors8.1M
per month
- Global rank#2,909
among all websites
- Category rank#100
Lifestyle · Weddings
- Bounce rate47%
- Pages per visit4.1
- Average visit2 min 51 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with The Knot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| weddingwire.com | 100% | 2.7M | #27,005 | View details | |
| brides.com | 86% | #27,406 | View details | ||
| zola.com | 82% | 17.3M | #3,828 | View details | |
herecomestheguide.com | herecomestheguide.com | 79% | #63,825 | – | |
| withjoy.com | 64% | 9.4M | #6,874 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Knot
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Top companies in Wedding & Event Platforms
3 companies that operate in the same segment as The Knot (Wedding & Event Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | 101 | ||
Omnichannel stores for wedding dresses and planning services are operated. | 1950 | Conshohocken, Pennsylvania, United States | 15,739 | |||
Collaborative wedding planning tools are offered by the Joy platform. | 2015 | San Francisco, California, United States | USD 107.65 M |
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Related news about The Knot
Complete news archive for The Knot
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Frequently Asked Questions about The Knot
The Knot was founded in 1996.
The Knot is headquartered in New York, United States. It is registered at New York, New York, United States.
The Knot has 741 employees.
Annual revenue of The Knot is $10.6K as on Dec 31, 2017.
The Knot was founded in 1996 in New York, United States, as a subsidiary of the XO Group. Initial operations centered on delivering online resources for brides, with subsequent expansion into publishing wedding books, videos, and magazines. Cash-flow positivity was attained in 2003. The platform now facilitates a range of wedding solutions, such as vendor searches and bookings, planning assistance, and inspirational lookbooks, accessible via theknot.com.
The Knot's top competitors include Zola, WeddingWire and Borrowed & Blue.
The Knot offers Wedding Website Builder, Registry Service, and Invitation Designer.
The Knot has made 1 acquisition, including WeddingChannel.
The Knot operates through Xo Group Inc..
Yes. The Knot publishes The Knot Wedding Planner.
The website of The Knot receives about 20.3 million visits a month and ranks #2,909 among all websites worldwide.