About The Mac Observer
The Mac Observer was founded in 1998 by co-founders Dave Hamilton and Bryan Chaffin. Operations are based in Champaign, United States, with a focus on digital media through the domain macobserver.com. Content is provided in the form of blogs addressing various topics, serving an online audience interested in diverse subjects. The platform functions as an independent publishing outlet, emphasizing informational articles without specified niche restrictions.
- Headquarter Champaign, United States
- Founders Dave Hamilton, Bryan Chaffin
- Website category Computers Electronics and Technology
- Email••••••••
- Website macobserver.com
- Social LinkedIn X Facebook
- Acquired by ReflectorMedia (Dec 2022)
- InvestorsReflectorMedia
& 1 more
- Acquired by
Investors in The Mac Observer
The Mac Observer has secured backing from 1 investor. Prominent investors backing the company include ReflectorMedia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Operates tech-focused websites and tools to inform users worldwide. | 2020 | reflectormedia.com | Bucharest, Romania |
Investor details for The Mac Observer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of The Mac Observer
2 people are tracked at The Mac Observer (2 in leadership).
| Name | Role | Group |
|---|---|---|
Dave Hamilton | Co-Founder | Leadership |
Bryan Chaffin | Co-Founder | Leadership |
Complete people profiles for The Mac Observer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of The Mac Observer
2 dated milestones of The Mac Observer across 24 years, from founding to its latest funding, stage changes and deals.
- Founded The Mac Observer is founded.
- Exit Acquired by ReflectorMedia.
Web traffic of The Mac Observer
The website of The Mac Observer (macobserver.com) receives about 717K visits a month and ranks #108,562 among all websites worldwide, #12,616 in Computers Electronics and Technology.
- Monthly visits717K
▲ 20.6% vs previous month
- Unique visitors341K
per month
- Global rank#108,562
among all websites
- Category rank#12,616
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate62%
- Pages per visit1.4
- Average visit32 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with The Mac Observer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 9to5mac.com | 100% | 3.9M | #19,441 | View details | |
| macworld.com | 95% | 2.1M | #43,037 | View details | |
| appleinsider.com | 91% | 1.6M | #48,980 | View details | |
macrumors.com | macrumors.com | 90% | – | #11,952 | – |
| macnn.com | 86% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Mac Observer
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about The Mac Observer
The Mac Observer was founded in 1998.
The Mac Observer is headquartered in Champaign, United States. It is registered at Champaign, Illinois, United States.
The Mac Observer was founded in 1998 by co-founders Dave Hamilton and Bryan Chaffin. Operations are based in Champaign, United States, with a focus on digital media through the domain macobserver.com. Content is provided in the form of blogs addressing various topics, serving an online audience interested in diverse subjects. The platform functions as an independent publishing outlet, emphasizing informational articles without specified niche restrictions.
The Mac Observer has 1 investor. Key investors include ReflectorMedia.
Yes. The Mac Observer was acquired by ReflectorMedia in December 2022.
The website of The Mac Observer receives about 717 thousand visits a month and ranks #108,562 among all websites worldwide.