About The New Primal
The New Primal is a Consumer company based in Charleston (United States) founded in 2010 by Jason Burke. It operates as a jerky, meat sticks, and marinades are produced and sold online. The New Primal has raised $21.16 million across 6 funding rounds from investors including Manna Tree Partners. The company has 21 employees. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is THE NEW PRIMAL, LLC. Its competitors include Stryve Biltong, Smithfield Foods, Chomps, Eat the Change and SIMULATE and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
The New Primal was founded in 2010 and is based in Charleston, United States. Operations focus on the production of snacks within the food sector, including chicken and beef jerky, meat sticks, pork sticks, grass-fed beef sticks, snack mates, and various marinades. Products are distributed primarily through online channels.
- Headquarters Charleston, United States
- Employees 21
- Founders Jason Burke
- SectorsConsumer
- Email••••••••
- Website thenewprimal.com
- Social LinkedIn X Facebook Instagram
- Legal Name The New Primal, Llc
- Total Equity Funding$21.16M (USD)
in 6 rounds
- Latest Funding Round$15M (USD), Series B
Jul 2021
- Investors
- Employee Count21
Funding Insights of The New Primal
The New Primal has successfully raised a total of $21.16M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.16M
- Total Rounds 6
- Last Round Series B — $15M
- First Round $1.1M
(Sep 2014)
- Investors Count 1
All 6 funding rounds of The New Primal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $15M | Series B | – | – | |
| Oct 2019 | $55,000 | Series A | – | – | – |
| May 2019 | $700,965 | Series A | – | – | – |
| Apr 2018 | $3M | Series A | – | – | – |
| Sep 2017 | $1.3M | Series A | – | – | – |
| Sep 2014 | $1.1M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in The New Primal
The New Primal has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Manna Tree Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in health and wellness companies, focusing on consumer health and financial returns. | – | mannatreepartners.com | - |
Investor details for The New Primal
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People of The New Primal
14 people are tracked at The New Primal (10 in leadership, 4 in team); the tracked headcount is 21.
| Name | Role | Group |
|---|---|---|
Jason Burke | Founder | Leadership |
Jacob Henriquez | Brand Marketing Director | Leadership |
Krista Arnold | VP of Marketing | Leadership |
Bethany Burke | Director of Sales, Natural | Leadership |
DPM | Chief Sales Officer | Leadership |
Jessica Osterberg | Vice President Of Operations | Leadership |
Melissa Miller | Managing Partner | Leadership |
Evan Sledge | Vice President Operations | Leadership |
Chris Bonino | Chief Financial Officer | Leadership |
Erin Summers | Vice President Of Sales | Leadership |
Erin Taylor | Brand Marketing Associate | Team |
Samantha Cantwell | Senior Accountant | Team |
Nicole Jones | Supply Chain Manager | Team |
Jamie Madden | Senior Inventory Planning Analyst | Team |
Complete people profiles for The New Primal
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Timeline of The New Primal
3 dated milestones of The New Primal across 11 years, from founding to its latest funding, stage changes and deals.
- Founded The New Primal is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series B, of $15.0M.
Competitors of The New Primal
The New Primal has 9 listed competitors in our database, 8 of them funded. They include Stryve Biltong, Smithfield Foods, Chomps, Eat the Change and SIMULATE, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| stryve.com | 2008 | Plano, United States | $37.1M | – | Beef jerky is manufactured and distributed by Stryve Biltong. | |
| smithfieldfoods.com | 1936 | Smithfield, United States | – | – | Hog breeding, rearing, processing, and meat supply are managed. | |
| chomps.com | 2012 | Naples, United States | $80.25M | – | Snacks brand | |
| eatthechange.com | 2020 | Bethesda, United States | $33.6M | – | Nutrient-dense snacks are branded and distributed by Eat the Change. | |
| simulate.com | 2018 | New York, United States | $61.1M | – | Brand of chicken nugget | |
| countryarcher.com | 1977 | San Bernardino, United States | $22M | – | Gluten free meat snacks brand | |
| kravejerky.com | 2009 | Sonoma, United States | $21.6M | – | Protein products including jerky are manufactured by Krave Jerky. | |
| daring.com | 2018 | Los Angeles, United States | $113M | 44 | Meat snacks are produced and marketed by the Daring brand. | |
| 4505meats.com | 2009 | San Francisco, United States | $8.45M | – | Meat snacks are branded and distributed by MEATS. |
Detailed competitors of The New Primal
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Web traffic of The New Primal
Websites that share an audience with The New Primal (thenewprimal.com).
Websites whose visitors overlap most with The New Primal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
primalspiritfoods.com | primalspiritfoods.com | 100% | – | #4,181,656 | – |
paleopot.com | paleopot.com | 98% | – | #4,420,139 | – |
prevailjerky.com | prevailjerky.com | 81% | – | #3,774,760 | – |
newprimal.com | newprimal.com | 71% | – | #2,521,503 | – |
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as The New Primal (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Frequently Asked Questions about The New Primal
The New Primal was founded in 2010 and raised its 1st funding round 4 years after it was founded.
The New Primal is headquartered in Charleston, United States. It is registered at Charleston, South Carolina, United States.
The New Primal is a funded company, having raised a total of $21.16M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Sep 2014.
The New Primal has 21 employees.
The New Primal was founded in 2010 and is based in Charleston, United States. Operations focus on the production of snacks within the food sector, including chicken and beef jerky, meat sticks, pork sticks, grass-fed beef sticks, snack mates, and various marinades. Products are distributed primarily through online channels.
The New Primal's top competitors include Chomps, Smithfield Foods and Daring.
The New Primal has 1 investor. Key investors include Manna Tree Partners.
The New Primal operates through The New Primal, Llc.