The Original Fit Factory

Glasgow, United Kingdom Founded: 2015 • Age: 11 yrs
Operates brands for fitness, wellness, nutrition, apparel, and events globally.

About The Original Fit Factory

The Original Fit Factory is a Healthcare company based in Glasgow (United Kingdom) founded in 2015. It operates brands for fitness, wellness, nutrition, apparel, and events globally. It operates on a B2C and D2C model. The Original Fit Factory has completed 6 acquisitions, including Elf at Work, Niyama Sol and Smart Protein. The Original Fit Factory offers products and services including Reebok Fitness, Smart Protein, FunRuns, and TruFusion. Its focus areas include Consumer, Apparel, Activewear and Health and Wellness.

Company details

The Original Fit Factory manages multiple brands that support every aspect of personal health, wellness, and fitness journeys. It creates an ecosystem including fitness programs, wellness services, nutrition products, apparel, and events to enhance well-being. The company engages a community of 10 million individuals across 77 countries, offering workouts and self-care solutions for body and mind.

Key Metrics

Products & Services of The Original Fit Factory

The Original Fit Factory offers a comprehensive portfolio of products and services, including Reebok Fitness, Smart Protein, FunRuns, and TruFusion.

Reebok Fitness
Fitness Services

Offers fitness programs and workouts for health improvement

Smart Protein
Nutrition Products

Provides nutritional supplements for wellness support

FunRuns
Events

Organizes fitness events to promote community engagement

TruFusion
Wellness Services

Delivers wellness programs for mind and body care

Investments & Acquisitions by The Original Fit Factory

The Original Fit Factory has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Elf at Work, Niyama Sol and Smart Protein.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Digital platform for employee physical and mental wellbeing is developed.
elfatwork.comHildenborough, United Kingdom2020Dec 2022β€’β€’β€’β€’
Internet first brand offering eco-friendly activewear for men and women
niyamasol.comHenderson, United States2015Dec 2022β€’β€’β€’β€’
Yoga and pilates therapy centers are operated as a chain.
trufusion.comLas Vegas, United States2013Dec 2022β€’β€’β€’β€’
Fitness supplements are offered via an online platform for purchase.
smartprotein.comGlasgow, United Kingdom2007Dec 2022β€’β€’β€’β€’
Provider of a virtual running competitions platform
virtualrun.comPhoenix, United States1999Dec 2022β€’β€’β€’β€’
Fitness, health, and wellbeing brands are developed with e-commerce solutions.
wolfsonbrands.comGlasgow, United Kingdom2018Dec 2022β€’β€’β€’β€’
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Timeline of The Original Fit Factory

7 dated milestones of The Original Fit Factory across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded The Original Fit Factory is founded.
  2. Acquisition Acquires Wolfson.
  3. Acquisition Acquires Niyama Sol.
  4. Acquisition Acquires TruFusion.
  5. Acquisition Acquires Elf at Work.
  6. Acquisition Acquires Smart Protein.
  7. Acquisition Acquires VirtualRun.

Web traffic of The Original Fit Factory

The website of The Original Fit Factory (theoriginalfitfactory.com) receives about 2.9K visits a month.

  • Monthly visits
    2.9K

    ▲ 20.5% vs previous month

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Frequently Asked Questions about The Original Fit Factory

The Original Fit Factory was founded in 2015.

The Original Fit Factory is headquartered in Glasgow, United Kingdom. It is registered at Glasgow, Scotland, United Kingdom.

The Original Fit Factory manages multiple brands that support every aspect of personal health, wellness, and fitness journeys. It creates an ecosystem including fitness programs, wellness services, nutrition products, apparel, and events to enhance well-being. The company engages a community of 10 million individuals across 77 countries, offering workouts and self-care solutions for body and mind.

The Original Fit Factory offers Reebok Fitness, Smart Protein, FunRuns, and TruFusion.

The Original Fit Factory has made 6 acquisitions, including Elf at Work, Niyama Sol, and Smart Protein.

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