About The Sass Bar
The Sass Bar is a Healthcare company based in Mumbai (India) founded in 2019 by Rishika Nayak Shetty. Artisanal soap and body care products for an elevated shower experience. The Sass Bar has raised $67.18 thousand across 1 funding round from investors including Anupam Mittal and Ghazal Alagh. The company has 1 employees. Its website thesassbar.com draws about 18 thousand monthly visits. Its Indian entity Bay Living Private Limited reported revenue of ₹1.51 Cr. The Sass Bar offers products and services including Cake Slice Soap, Cupcake Soap, Dessert Soap, Donut Soap, and Bath Bombs. Its focus areas include Retail, Beauty Tech, Ecommerce and Skin Care. Its competitors include DOY, Neera Naturals and Soapy Secret.
Company details
The Sass Bar was founded in 2019 in Mumbai, India, and operates in the personal care sector. Soaps, body washes, gift boxes, and candles are produced with pure oils, butters, and plant-based ingredients that are paraben-free, cruelty-free, and vegan. Various shapes, such as cupcakes, donuts, and star signs, are offered alongside gentle cleansing methods. Operations focus on unique scents and designs for daily use.
- Headquarters Mumbai, India
- Employees 1
- Founders Rishika Nayak Shetty
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website thesassbar.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Bay Living Private Limited
- Date of Incorporation 10 May, 2022
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹1.51 Cr
FY 2025 · +77% YoY
- Net Loss-₹37.6 Lakh
FY 2025 · -25% margin
- EBITDA-₹37.5 Lakh
FY 2025 · -25% margin
- Total Equity Funding$67.18K (USD)
in 1 rounds
- Latest Funding Round$67.18K (USD), Angel Round
Jan 2022
- Employee Count1
Associated legal entities of The Sass Bar
The Sass Bar operates through Bay Living Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bay Living Private Limited CIN U24239MH2022PTC382328 | Active | 10 May 2022 | Mumbai, Maharashtra | ₹1.5 Cr | 2 | View details |
Products & Services of The Sass Bar
The Sass Bar offers a comprehensive portfolio of products and services, including Cake Slice Soap, Cupcake Soap, Dessert Soap, Donut Soap, and Bath Bombs.
Handmade soap shaped like cake slices for fun and gentle cleansing.
Innovative soap in cupcake form for daily skin nourishment.
Luxurious soaps made from pure oils for preserving natural skin oils.
Fun-shaped soap using oil cleansing for effective yet mild cleaning.
Effervescent bombs for relaxing baths that hydrate and renew skin.
Hydrating cleanser that promotes cell renewal and strengthens skin barrier.
Custom boxes of soaps and products for gifting or personal use.
Fragranced candles crafted for ambiance and complementary to bodycare.
Apps and channels of The Sass Bar
its YouTube channel THE SASS BAR has 615 subscribers.
Funding Insights of The Sass Bar
The Sass Bar has successfully raised a total of $67.18K through 1 strategic funding round. The most recent funding activity was a Angel Round of $67.18 thousand completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $67,176
- Total Rounds 1
- Last Round Angel Round — $67,176
- First Round $67,176
(Jan 2022)
- Investors Count 2
All 1 funding rounds of The Sass Bar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $67,176 | Angel Round | – | – |
2 investors in total: 0 institutional and 2 angel.
Investors in The Sass Bar
The Sass Bar has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Anupam Mittal and Ghazal Alagh.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AM Anupam Mittal | Founder of Shaadi.com, angel investor, Shark Tank India judge | unknown_262e2886312a40c1a | ||
GA Ghazal Alagh | Co-founder of Mamaearth, angel investor, empowering Indian startups | unknown_c491a46c2d904618a |
Investor details for The Sass Bar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Bay Living Private Limited (The Sass Bar)
Bay Living Private Limited is the primary company behind The Sass Bar. The board of Bay Living Private Limited currently have 2 directors; the longest-serving is Rishika Gurudatt Nayak, appointed in 2022.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rishika Gurudatt Nayak DIN 09600836 | Director | 10 May 2022 | 4 yrs 5 mo | Bay Living Private Limited |
| Asha Gurudatt Nayak DIN 02514640 | Director | 10 May 2022 | 4 yrs 5 mo | Bay Living Private Limited |
People of The Sass Bar
1 people are tracked at The Sass Bar (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Rishika Nayak Shetty | Founder | Leadership |
Complete people profiles for The Sass Bar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of The Sass Bar
Figures of Bay Living Private Limited, the primary company behind The Sass Bar, for FY 2025. Revenue was ₹1.51 Cr (+77% year on year). Net loss was -₹37.6 Lakh (-25% margin). EBITDA was -₹37.5 Lakh (-25% margin).
- ₹1.51 CrRevenue · FY 2025 · +77% YoY
- -₹37.6 LakhNet loss · -25% margin
- -₹37.5 LakhEBITDA · -25% margin
- ₹78,790Paid-up capital
Balance sheet, profit and loss, cash flow and ratios of Bay Living Private Limited are on its company page.
Detailed financial statements for The Sass Bar
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of The Sass Bar
2 dated milestones of The Sass Bar across 3 years, from founding to its latest funding, stage changes and deals.
- Founded The Sass Bar is founded.
- Funding First funding round of $67K.
Competitors of The Sass Bar
The Sass Bar has 3 listed competitors in our database. They include DOY, Neera Naturals and Soapy Secret.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doyworld.com | 1990 | Mumbai, India | Brand of soap | |||
| neeranaturals.com | 2021 | India | Internet first brand offering organic soaps | |||
| soapysecret.com | 2021 | Kolkata, India | Operates a direct-to-consumer brand offering customized organic bath products. |
Detailed competitors of The Sass Bar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The Sass Bar
The website of The Sass Bar (thesassbar.com) receives about 17.8K visits a month.
- Monthly visits17.8K
▼ 37.4% vs previous month
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as The Sass Bar (Beauty & Skin Care Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about The Sass Bar
Complete news archive for The Sass Bar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about The Sass Bar
The Sass Bar was founded in 2019 and raised its 1st funding round 3 years after it was founded.
The Sass Bar is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The Sass Bar is a funded company, having raised a total of $67.18K across 1 funding round to date. The company's 1st funding round was a Angel Round of $67.18K, raised on Jan 2022.
The Sass Bar has 1 employees.
The primary company behind The Sass Bar, Bay Living Private Limited, reported revenue of ₹1.51 Cr for FY 2025, up 77% year on year.
The Sass Bar was founded in 2019 in Mumbai, India, and operates in the personal care sector. Soaps, body washes, gift boxes, and candles are produced with pure oils, butters, and plant-based ingredients that are paraben-free, cruelty-free, and vegan. Various shapes, such as cupcakes, donuts, and star signs, are offered alongside gentle cleansing methods. Operations focus on unique scents and designs for daily use.
The Sass Bar's top competitors include DOY, Neera Naturals and Soapy Secret.
The Sass Bar offers Cake Slice Soap, Cupcake Soap, Dessert Soap, Donut Soap, and 4 more products and services.
The Sass Bar has 2 investors. Key investors include Anupam Mittal, and Ghazal Alagh.
The Sass Bar operates through Bay Living Private Limited.
The legal entities of The Sass Bar currently have 2 directors, including Rishika Gurudatt Nayak, Asha Gurudatt Nayak.