About The Smart Cube
The Smart Cube is a Technology company based in London (United Kingdom) founded in 2003 by Omer Abdullah and Gautam Singh, and was acquired by WNS in December 2022. Custom research and analytics solutions are provided by The Smart Cube. It operates on a Data-as-a-Service and Professional Services model. The Smart Cube has raised $2.3 million across 1 funding round from investors including WNS and Smedvig Capital. The company has 864 employees. Its chief executive, as recorded, is Gautam Singh. The Smart Cube offers products and services including Procurement & Supply Chain Intelligence, Commercial Growth Analytics, and Investment Research & Analytics. Its focus areas include Data Analytics, Business Intelligence, Professional Services and Consulting. Its legal entity is The Smart Cube, a WNS Company.
Company details
High-performing intelligence solutions are delivered by The Smart Cube, a WNS Company, to address critical business questions across various industries including Consumer Packaged Goods, Energy, Financial Services, Life Sciences, Professional Services, and Retail. Services are focused on procurement and supply chain intelligence, commercial growth analytics, and investment research. Advanced AI-powered analytics and human expertise are combined to transform complex data into actionable insights. Sustainable profitability and market outperformance are supported through innovative digital transformation and analytics centers of excellence.
- Headquarters London, United Kingdom
- Employees 864
- Founders Omer Abdullah, Gautam Singh
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website thesmartcube.com
- Social LinkedIn X Facebook
- Acquired by WNS (Dec 2022)
- Legal Name The Smart Cube, A Wns Company
- Annual Revenue$372.01 K (USD)41as on Dec 31, 2021
- Net Profit$44.58 K (USD)15595as on Dec 31, 2021
- EBITDA$51.98 K (USD)1378as on Dec 31, 2021
- Total Equity Funding$2.3M (USD)
in 1 rounds
- Latest Funding Round$2.3M (USD), Series A
Oct 2011
- InvestorsWNS
& 1 more
- Employee Count864
- Acquired byWNS
(Dec 2022)
Products & Services of The Smart Cube
The Smart Cube offers a comprehensive portfolio of products and services, including Procurement & Supply Chain Intelligence, Commercial Growth Analytics, and Investment Research & Analytics.
Custom intelligence for procurement and supply chain optimization.
Analytics solutions for commercial and revenue growth strategies.
Research and analytics for informed investment decision-making support.
Funding Insights of The Smart Cube
The Smart Cube has successfully raised a total of $2.3M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.3 million completed in October 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.3M
- Total Rounds 1
- Last Round Series A β $2.3M
- First Round $2.3M
(Oct 2011)
- Investors Count 1
All 1 funding rounds of The Smart Cube with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2011 | $2.3M | Series A | β | Smedvig Capital | β |
2 investors in total: 2 institutional.
Investors in The Smart Cube
The Smart Cube has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include WNS and Smedvig Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in private equity and venture capital since 1996. | smedvigcapital.com | |||
Provider of business process outsourcing services | 1996 | wns.com | New York, United States |
Investor details for The Smart Cube
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of The Smart Cube
219 people are tracked at The Smart Cube (112 in leadership, 2 in board & advisors, 105 in team); the tracked headcount is 864.
| Name | Role | Group |
|---|---|---|
Omer Abdullah | Co-Founder & Managing Director | Leadership |
Gautam Singh | Co-Founder & CEO | Leadership |
Tejal Trivedi | Delivery Director | Leadership |
Dinesh Chutani | General Manager -it | Leadership |
Leann Coetzer | Corporate VP, HR | Leadership |
Mayank Garg | General Manager/vp Finance | Leadership |
Jitender Mohan | Head, Customer Interaction Services | Leadership |
Pervez Workingboxwalla | Chief Risk Officer | Leadership |
Deepak Gupta | Chief Business Officer | Leadership |
Thanura Sapukotana (Acma / Cgma | General Manager - Finance Operations | Leadership |
Michael Mitterer | Senior Vice President Manufacturing, Consumer Goods & Retail Europe | Leadership |
Aniket Godbole | Corporate Vice President - Strategic Growth (digital Customer Experience) | Leadership |
Romila Dhar | Vice President Corporate Strategy | Leadership |
Nikhil Bhardwaj | Senior Vice President | Leadership |
Vijay Melukote | Senior Vice President-sales | Leadership |
Tushar Khazanchi | Sr. General Manager- IT | Leadership |
Deepak Kewalramani | Chief Growth Officer - Diversified Business SBU | Leadership |
Gautam Banerjee | Corporate Vice President And Head Of Digital Consulting UK And Europe | Leadership |
Garry Harrison | Senior Vice President Financial Services & Financial Crime (interim) | Leadership |
Sonali Mehta | Vp, Client Services At WNS Global Services, North America | Leadership |
199 more people are available in the full profile.
Complete people profiles for The Smart Cube
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of The Smart Cube
3 dated milestones of The Smart Cube across 19 years, from founding to its latest funding, stage changes and deals.
- Founded The Smart Cube is founded.
- Funding First funding round of $2.3M.
- Exit Acquired by WNS.
Web traffic of The Smart Cube
The website of The Smart Cube (thesmartcube.com) receives about 9.3K visits a month.
- Monthly visits9.3K
▼ 4.6% vs previous month
Websites whose visitors overlap most with The Smart Cube. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ism-india.org | ism-india.org | 100% | #1,462,085 | β | |
luxatiainternational.com | luxatiainternational.com | 79% | #4,228,423 | β | |
| resilinc.com | 79% | 5.8K | #2,962,622 | View details | |
| procurementiq.com | 79% | #2,248,838 | View details | ||
| cietrade.com | 79% | #3,724,963 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 20 similar websites and full traffic analytics for The Smart Cube
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about The Smart Cube
Complete news archive for The Smart Cube
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about The Smart Cube
The Smart Cube was founded in 2003 and raised its 1st funding round 8 years after it was founded.
The Smart Cube is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Gautam Singh is the CEO of The Smart Cube, as recorded in our data. They have also founded this company.
The Smart Cube is a funded company, having raised a total of $2.3M across 1 funding round to date. The company's 1st funding round was a Series A of $2.3M, raised on Oct 2011.
The Smart Cube has 864 employees.
Annual revenue of The Smart Cube is $372.01K as on Dec 31, 2021.
High-performing intelligence solutions are delivered by The Smart Cube, a WNS Company, to address critical business questions across various industries including Consumer Packaged Goods, Energy, Financial Services, Life Sciences, Professional Services, and Retail. Services are focused on procurement and supply chain intelligence, commercial growth analytics, and investment research. Advanced AI-powered analytics and human expertise are combined to transform complex data into actionable insights. Sustainable profitability and market outperformance are supported through innovative digital transformation and analytics centers of excellence.
The Smart Cube offers Procurement & Supply Chain Intelligence, Commercial Growth Analytics, and Investment Research & Analytics.
The Smart Cube has 2 investors. Key investors include WNS, and Smedvig Capital.
The Smart Cube operates through The Smart Cube, A Wns Company.
Yes. The Smart Cube was acquired by WNS in December 2022.

