
About the upside
the upside is a Retail company based in Calgary (Canada) founded in 2017 by Jill Carlsen, Ryan Mccaffrey, Yvonne Zhukrovsky, and Lauryn Vaughn. Multi-category womens fashion products are retailed online. Its chief executive, as recorded, is Lauryn Vaughn. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include Wedding-Recycle, MCOUTURE and Canada Luxury; 1 of its 3 listed competitors has raised funding.
Company details
The Upside was founded in 2017 and is headquartered in Calgary, Canada. Operations are conducted as an online retailer in the fashion sector, with a focus on products for women. Apparel, jewellery, handbags, shoes, and accessories are included in the catalog. Distribution occurs exclusively through the e-commerce platform at shoptheupside.com.
- Headquarters Calgary, Canada
- Founders Jill Carlsen, Ryan Mccaffrey, Yvonne Zhukrovsky, Lauryn Vaughn
- SectorsRetail
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- Website shoptheupside.com
- Social LinkedIn Facebook
People of the upside
4 people are tracked at the upside (4 in leadership).
| Name | Role | Group |
|---|---|---|
Jill Carlsen | Co-Founder | Leadership |
Ryan Mccaffrey | Co-Founder | Leadership |
Yvonne Zhukrovsky | Co-Founder | Leadership |
Lauryn Vaughn | Founder & CEO | Leadership |
Complete people profiles for the upside
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- Team structure
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Competitors of the upside
the upside has 3 listed competitors in our database, 1 of them funded. They include Wedding-Recycle, MCOUTURE and Canada Luxury.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wedding-recycle.com | 2012 | Calgary, Canada | Online platform for trading used wedding decor and items to reduce waste. | |||
| mcouture.com | 2005 | Boucherville, Canada | $630,000 | Hosts a digital marketplace for pre-owned fashion products. | ||
| canadaluxury.ca | 2020 | Montreal, Canada | Specializes in an online store for pre-owned luxury fashion items, catering to discerning customers. |
Detailed competitors of the upside
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Frequently Asked Questions about the upside
the upside was founded in 2017.
the upside is headquartered in Calgary, Canada. It is registered at Calgary, Alberta, Canada.
Lauryn Vaughn is the CEO of the upside, as recorded in our data. They have also founded this company.
The Upside was founded in 2017 and is headquartered in Calgary, Canada. Operations are conducted as an online retailer in the fashion sector, with a focus on products for women. Apparel, jewellery, handbags, shoes, and accessories are included in the catalog. Distribution occurs exclusively through the e-commerce platform at shoptheupside.com.
the upside's top competitors include Wedding-Recycle, MCOUTURE and Canada Luxury.