About The Variable
The Variable is a company based in Winston-salem (United States) founded in 2006.. The Variable has completed 1 acquisition, including Data Crunch. The Variable offers products and services including Business Strategy, Brand Strategy, Creative Services, and Data Analytics. The Variable operates in a competitive market with competitors including Townsquare Media, Prophet, Weimob, Tinuiti and Interpublic, among others.
- Headquarter Winston-salem, United States
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Sectors
Business Services
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Website
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Social
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Annual Revenue
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Latest Funding Round
- Investors
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- Investments & Acquisitions
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Products & Services of The Variable
The Variable offers a comprehensive portfolio of products and services, including Business Strategy, Brand Strategy, Creative Services, and Data Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Offers planning and differentiation analysis for company growth
Develops architecture and messaging for audience engagement
Handles campaign concepting and content production
Provides performance reporting and SEO optimization services
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Funding Insights of The Variable
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2021 | Amount | Private Equity Round - The Variable | Valuation | Svoboda Capital Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Variable
The Variable has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Svoboda Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm investing in business services sectors with a focus on growth companies.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Variable
The Variable has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Data Crunch. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Provider of business operations, financial, training, technology, and other consulting services
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - The Variable
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Variable Comparisons
Competitors of The Variable
The Variable operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Prophet, Weimob, Tinuiti and Interpublic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
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Brand and marketing consulting solutions provider
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| domain | founded_year | HQ Location |
WeChat-based retail, marketing, and CRM solutions are provided to merchants.
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| domain | founded_year | HQ Location |
Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Advertising and marketing services are delivered globally by Interpublic.
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| domain | founded_year | HQ Location |
Integrated digital marketing campaigns are developed and executed across channels.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on The Variable
Frequently Asked Questions about The Variable
When was The Variable founded?
The Variable was founded in 2006 and raised its 1st funding round 15 years after it was founded.
Where is The Variable located?
The Variable is headquartered in Winston-salem, United States. It is registered at Winston-salem, North Carolina, United States.
What does The Variable do?
The Variable was founded in 2006 and is headquartered in Winston-Salem, United States. Services in branding and business strategy are offered within the marketing and consulting sector. Core activities include developing brand identities and formulating strategic plans for businesses. Operations are conducted primarily through digital and advisory engagements, serving various industries from a U.S.-based location.
Who are the top competitors of The Variable?
The Variable's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does The Variable offer?
The Variable offers Business Strategy, Brand Strategy, Creative Services, and Data Analytics.
How many acquisitions has The Variable made?
The Variable has made 1 acquisition, including Data Crunch.
Who are The Variable's investors?
The Variable has 1 investor. Key investors include Svoboda Capital.