About The Whimsy Beauty
The Whimsy Beauty is a Retail company based in New Delhi (India) founded in 2023 by Riya Gupta. It provides kid-friendly makeup kits and beauty products for teens online. It operates on a D2C model in Retail and Consumer sectors. The company has 1 employees. Its website whimsyindia.com draws about 24 thousand monthly visits. Its Indian entity Bioensure Brands Private Limited reported revenue of ₹2.99 Cr. The Whimsy Beauty offers products and services including Beauty Blossom Beauty Kit, Make U Pretty Beauty Kit, Lip Gloss Combo, Glow-Up Beauty Kit, and Nail Art Stickers. Its focus areas include Ecommerce, Beauty Products, Online Sales and Beauty and Personal Care.
Company details
Whimsy Beauty is an online brand specializing in safe, chemical-free makeup for children and teens. It sells various kits, lip products, skin care, and accessories through its website, focusing on parent-approved items for events like birthdays and school functions. Based in India, the company promotes creativity and self-expression with gentle ingredients, targeting young users aged 6-16 for daily and occasional use.
- Headquarters New Delhi, India
- Employees 1
- Founders Riya Gupta
- SectorsRetailConsumer
- Email••••••••
- Website whimsyindia.com
- Social LinkedIn Facebook Instagram
- Legal Name Bioensure Brands Private Limited
- Date of Incorporation 19 Apr, 2022
- Jurisdiction Delhi, India
- Annual Revenue₹2.99 Cr
FY 2024 · +104848% YoY
- Net Profit₹2.3 Lakh
FY 2024 · 1% margin
- EBITDA₹4.6 Lakh
FY 2024 · 2% margin
- Employee Count1
Associated legal entities of The Whimsy Beauty
The Whimsy Beauty operates through Bioensure Brands Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bioensure Brands Private Limited CIN U52520DL2022PTC396921 | Active | 19 Apr 2022 | Delhi, Delhi | ₹3.0 Cr | 2 | View details |
Products & Services of The Whimsy Beauty
The Whimsy Beauty offers a comprehensive portfolio of products and services, including Beauty Blossom Beauty Kit, Make U Pretty Beauty Kit, Lip Gloss Combo, Glow-Up Beauty Kit, and Nail Art Stickers.
Pack of 14 items for safe kids' makeup experimentation.
Pack of 15 products for teen beauty enhancement routines.
Set of 2 glosses for gentle lip care for young users.
Pack of 7 items for skin glow and teen experimentation.
Free stickers for fun, safe nail decoration for children.
Board of directors of Bioensure Brands Private Limited (The Whimsy Beauty)
Bioensure Brands Private Limited is the primary company behind The Whimsy Beauty. The board of Bioensure Brands Private Limited currently have 2 directors; the longest-serving is Tijay Gupta, appointed in 2022. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Tijay Gupta DIN 00033593 | Director | 19 Apr 2022 | 4 yrs 6 mo | Bioensure Brands Private Limited |
| Pooja Gupta DIN 06521521 | Director | 25 Nov 2024 | 1 yr 11 mo | Bioensure Brands Private Limited |
People of The Whimsy Beauty
1 people are tracked at The Whimsy Beauty (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Riya Gupta | Founder | Leadership |
Complete people profiles for The Whimsy Beauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of The Whimsy Beauty
Figures of Bioensure Brands Private Limited, the primary company behind The Whimsy Beauty, for FY 2024. Revenue was ₹2.99 Cr (+104848% year on year). Net profit was ₹2.3 Lakh (1% margin). EBITDA was ₹4.6 Lakh (2% margin).
- ₹2.99 CrRevenue · FY 2024 · +104848% YoY
- ₹2.3 LakhNet profit · 1% margin
- ₹4.6 LakhEBITDA · 2% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Bioensure Brands Private Limited are on its company page.
Detailed financial statements for The Whimsy Beauty
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
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Web traffic of The Whimsy Beauty
The website of The Whimsy Beauty (whimsyindia.com) receives about 24.4K visits a month.
- Monthly visits24.4K
▼ 63.7% vs previous month
Websites whose visitors overlap most with The Whimsy Beauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| polishmepretty.in | 22% | 11.4K | View details |
Top companies in Beauty & Personal Care E-Commerce
3 companies that operate in the same segment as The Whimsy Beauty (Beauty & Personal Care E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform selling beauty products, makeup, skincare, and cosmetics in India. | 2015 | Mumbai, Maharashtra, India | USD 105.68 M | |||
Rapid on-demand delivery of medicines and daily items through WhatsApp. | 2019 | Gurugram, Haryana, India | USD 1.76 M | USD 226.04 K | 16 | |
GlamPlus is involved in providing digital solutions for the beauty and personal care industry, focusing on salons, spas, and supply chain management. | 2020 | Bengaluru, Karnataka, India | USD 1.99 M | USD 3.14 M | 27 |
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Frequently Asked Questions about The Whimsy Beauty
The Whimsy Beauty was founded in 2023.
The Whimsy Beauty is headquartered in New Delhi, India. It is registered at New Delhi, Delhi, India.
The Whimsy Beauty has 1 employees.
The primary company behind The Whimsy Beauty, Bioensure Brands Private Limited, reported revenue of ₹2.99 Cr for FY 2024, up 104848% year on year.
Whimsy Beauty is an online brand specializing in safe, chemical-free makeup for children and teens. It sells various kits, lip products, skin care, and accessories through its website, focusing on parent-approved items for events like birthdays and school functions. Based in India, the company promotes creativity and self-expression with gentle ingredients, targeting young users aged 6-16 for daily and occasional use.
The Whimsy Beauty offers Beauty Blossom Beauty Kit, Make U Pretty Beauty Kit, Lip Gloss Combo, Glow-Up Beauty Kit, and Nail Art Stickers.
The Whimsy Beauty operates through Bioensure Brands Private Limited.
The legal entities of The Whimsy Beauty currently have 2 directors, including Tijay Gupta, Pooja Gupta.