About The Whisky Exchange
The Whisky Exchange is a Retail company based in London (United Kingdom) founded in 1999, and was acquired by Pernod Ricard in September 2021. Multi-category alcoholic beverages are retailed online by the company. The company has 169 employees. Its website thewhiskyexchange.com draws about 1 million monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its legal entity is SPECIALITY DRINKS LIMITED. Its competitors include MasterofMalt, Craft Gin Club and Slurp; 2 of its 3 listed competitors have raised funding.
Company details
The Whisky Exchange was founded in 1999 and is headquartered in London, United Kingdom. Operations are conducted as an online retailer in the alcoholic beverages sector, with a catalog encompassing whiskey, rum, gin, organic spirits, brandy, and related categories. Brands such as Dalmore, Arran, Palmers, and Edinburgh are featured among the offerings. Distribution occurs through the domain thewhiskyexchange.com.
- Headquarters London, United Kingdom
- Employees 169
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Beverages
- Phone•••• ••••
- Website thewhiskyexchange.com
- Social LinkedIn X Facebook
- Acquired by Pernod Ricard (Sep 2021)
- Legal Name Speciality Drinks Limited
- Annual Revenue$99.78 M (USD)4as on Jun 30, 2021
- Net Profit$18.01 M (USD)24as on Jun 30, 2021
- Investors
- Employee Count169
- Acquired byPernod Ricard
(Sep 2021)
Investors in The Whisky Exchange
The Whisky Exchange has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Pernod Ricard.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wines, spirits, and champagnes are produced and distributed worldwide. | 1975 | pernod-ricard.com | Paris, France |
Investor details for The Whisky Exchange
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People of The Whisky Exchange
4 people are tracked at The Whisky Exchange (1 in leadership, 3 in team); the tracked headcount is 169.
| Name | Role | Group |
|---|---|---|
Olivier Gasperin | Deputy Managing Director | Leadership |
Anthony Amos | Web Developer | Team |
Alex Huskinson | Retail Area Manager | Team |
Aurelie Vocanson Seth | Senior Product Manager | Team |
Complete people profiles for The Whisky Exchange
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Timeline of The Whisky Exchange
2 dated milestones of The Whisky Exchange across 22 years, from founding to its latest funding, stage changes and deals.
- Founded The Whisky Exchange is founded.
- Exit Acquired by Pernod Ricard.
Competitors of The Whisky Exchange
The Whisky Exchange has 3 listed competitors in our database, 2 of them funded. They include MasterofMalt, Craft Gin Club and Slurp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| masterofmalt.com | 1985 | Royal Tunbridge Wells, United Kingdom | 304 | Online whisky retailer | ||
| craftginclub.co.uk | 2015 | London, United Kingdom | $1.14M | 55 | Monthly gin subscriptions are delivered through an online platform. | |
| slurp.co.uk | 2006 | London, United Kingdom | $200,000 | 28 | Multi-category alcoholic beverages are provided via an online platform. |
Detailed competitors of The Whisky Exchange
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Web traffic of The Whisky Exchange
The website of The Whisky Exchange (thewhiskyexchange.com) receives about 1M visits a month and ranks #40,344 among all websites worldwide, #1,126 in Beverages.
- Monthly visits1M
▼ 23.4% vs previous month
- Unique visitors617.7K
per month
- Global rank#40,344
among all websites
- Category rank#1,126
Food and Drink · Beverages
- Bounce rate47%
- Pages per visit3.1
- Average visit2 min 02 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with The Whisky Exchange. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| masterofmalt.com | 100% | 1.1M | #31,031 | View details | |
| whiskyshop.com | 87% | 242.7K | #158,311 | View details | |
| royalmilewhiskies.com | 80% | 108.2K | #331,133 | View details | |
whisky-online.com | whisky-online.com | 65% | #700,872 | – | |
| laphroaig.com | 61% | 158.3K | #147,063 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Whisky Exchange
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Related news about The Whisky Exchange
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Frequently Asked Questions about The Whisky Exchange
The Whisky Exchange was founded in 1999.
The Whisky Exchange is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
The Whisky Exchange has 169 employees.
Annual revenue of The Whisky Exchange is $99.78M as on Jun 30, 2021.
The Whisky Exchange was founded in 1999 and is headquartered in London, United Kingdom. Operations are conducted as an online retailer in the alcoholic beverages sector, with a catalog encompassing whiskey, rum, gin, organic spirits, brandy, and related categories. Brands such as Dalmore, Arran, Palmers, and Edinburgh are featured among the offerings. Distribution occurs through the domain thewhiskyexchange.com.
The Whisky Exchange's top competitors include Slurp, MasterofMalt and Craft Gin Club.
The Whisky Exchange has 1 investor. Key investors include Pernod Ricard.
The Whisky Exchange operates through Speciality Drinks Limited.
Yes. The Whisky Exchange was acquired by Pernod Ricard in September 2021.
The website of The Whisky Exchange receives about 1 million visits a month and ranks #40,344 among all websites worldwide.