About The White Willow
The White Willow is a Consumer company based in Delhi (India) founded in 2015 by Meghna Aggarwal Jain and Abhishek Jain. It runs a direct-to-consumer brand specializing in high-quality pillows. It operates on a B2C model. The company has 1 employees. Its chief executive, as recorded, is Abhishek Jain. Its website thewhitewillow.in draws about 118 thousand monthly visits. Its focus areas include Retail, Home Goods, Bedding Products and Pillows and Accessories. Its legal entity in India is White Willow Home Solutions Private Limited (U17299DL2020PTC371005). Its competitors include Cortina India, UberUrban and napEazy; 1 of its 3 listed competitors has raised funding.
Company details
The White Willow, founded in 2015 in Delhi, India, focuses on engaging in retail operations, home goods, bedding products, and pillows and accessories. Runs a direct-to-consumer brand specializing in high-quality pillows. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
- Headquarters Delhi, India
- Employees 1
- Founders Meghna Aggarwal Jain, Abhishek Jain
- SectorsConsumer
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website thewhitewillow.in
- Social X Facebook Instagram YouTube
- Legal Name White Willow Home Solutions Private Limited
- Date of Incorporation 06 Oct, 2020
- Jurisdiction Delhi, India
- Annual Revenue₹67,272
FY 2025 · -22% YoY
- Employee Count1
Associated legal entities of The White Willow
The White Willow operates through White Willow Home Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| White Willow Home Solutions Private Limited CIN U17299DL2020PTC371005 | Active | 06 Oct 2020 | Delhi, Delhi | ₹0.0 Cr | 2 | View details |
Apps and channels of The White Willow
its YouTube channel The White Willow has 514 subscribers and 30 videos.
Videos from The White Willow
The most watched videos on The White Willow's YouTube channel, The White Willow (514 subscribers). Click a video to play it here.
More on The White Willow.
Board of directors of White Willow Home Solutions Private Limited (The White Willow)
White Willow Home Solutions Private Limited is the primary company behind The White Willow. The board of White Willow Home Solutions Private Limited currently have 2 directors; the longest-serving is Rajul Jain, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajul Jain DIN 03274345 | Director | 06 Oct 2020 | 6 yrs | White Willow Home Solutions Private Limited |
| Meghna Aggarwal DIN 08906489 | Director | 06 Oct 2020 | 6 yrs | White Willow Home Solutions Private Limited |
People of The White Willow
2 people are tracked at The White Willow (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Meghna Aggarwal Jain | Co-Founder | Leadership |
Abhishek Jain | Co-Founder, CEO | Leadership |
Complete people profiles for The White Willow
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Financials of The White Willow
Figures of White Willow Home Solutions Private Limited, the primary company behind The White Willow, for FY 2025. Revenue was ₹67,272 (-22% year on year). Revenue has grown at a compounded annual rate of -72% over three years.
- ₹67,272Revenue · FY 2025 · -22% YoY
- ₹1 LakhPaid-up capital
- -72%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of White Willow Home Solutions Private Limited are on its company page.
Detailed financial statements for The White Willow
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Competitors of The White Willow
The White Willow has 3 listed competitors in our database, 1 of them funded. They include Cortina India, UberUrban and napEazy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cortinaindia.com | 2012 | Ahmedabad, India | 50 | Runs a direct-to-consumer brand specializing in high-quality home linen products for kids. | ||
| uberurban.in | 2011 | Ahmedabad, India | $473,400 | 2 | Internet first brand offering casual wear for men and women | |
| napeazy.com | 2019 | Bengaluru, India | Multi-category travel pillows for support are provided online. |
Detailed competitors of The White Willow
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Web traffic of The White Willow
The website of The White Willow (thewhitewillow.in) receives about 117.7K visits a month and ranks #325,586 among all websites worldwide, #4,766 in Banking Credit and Lending.
- Monthly visits117.7K
▲ 8.2% vs previous month
- Unique visitors56.1K
per month
- Global rank#325,586
among all websites
- Category rank#4,766
Finance · Banking Credit and Lending
- Bounce rate38%
- Pages per visit3.1
- Average visit2 min 11 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with The White Willow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sleepspa.in | sleepspa.in | 100% | #3,638,650 | – | |
| springtek.in | 96% | 90.9K | #392,401 | View details | |
sleepsia.in | sleepsia.in | 85% | #953,959 | – | |
| sleepycat.in | 83% | 506.4K | #138,446 | View details | |
| mmfoam.com | 75% | 23K | #1,314,606 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for The White Willow
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- 19 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Home & Living Products
3 companies that operate in the same segment as The White Willow (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about The White Willow
Complete news archive for The White Willow
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Frequently Asked Questions about The White Willow
The White Willow was founded in 2015.
The White Willow is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Abhishek Jain is the CEO of The White Willow, as recorded in our data. They have also founded this company.
The White Willow has 1 employees.
The primary company behind The White Willow, White Willow Home Solutions Private Limited, reported revenue of ₹67,272 for FY 2025, down 22% year on year.
The White Willow, founded in 2015 in Delhi, India, focuses on engaging in retail operations, home goods, bedding products, and pillows and accessories. Runs a direct-to-consumer brand specializing in high-quality pillows. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
The White Willow's top competitors include napEazy, UberUrban and Cortina India.
The White Willow operates through White Willow Home Solutions Private Limited.
The legal entities of The White Willow currently have 2 directors, including Rajul Jain, Meghna Aggarwal.
The website of The White Willow receives about 118 thousand visits a month and ranks #325,586 among all websites worldwide.