About TheDrive
TheDrive is a Transportation, Automotive & Logistics company based in New York (United States) founded in 2007, and was acquired by North Equity in December 2018. Digital media content for auto enthusiasts is provided by TheDrive. It operates in the Transportation, Automotive & Logistics and Media & Entertainment sectors. TheDrive has raised $6 million across 1 funding round from investors including North Equity. Its website thedrive.com draws about 3 million monthly visits. TheDrive offers products and services including Car News Website, Newsletter Service, and Merchandise Shop. Its focus areas include Consumer, Auto E-Commerce & Content, Content Platform and Internet First Media. Its competitors include High Gear Media, Mojo Motors and Truck Parts & Service; 2 of its 3 listed competitors have raised funding.
Company details
TheDrive was founded in 2007 in New York, United States, and is owned and operated by Time, Inc. as a digital media portal focused on the automotive sector. Coverage is extended to motorcycles, cars, drones, airplanes, and automotive culture, including latest releases. Operations include content creation and distribution, with monetization achieved through display ads, banner ads, and sponsored content.
- Headquarters New York, United States
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsMedia & Entertainment
- Website category Vehicles
- Email••••••••
- Website thedrive.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by North Equity (Dec 2018)
- Total Equity Funding$6M (USD)
in 1 rounds
- Latest Funding Round$6M (USD), Series A
Oct 2019
- Investors
- Acquired byNorth Equity
(Dec 2018)
Products & Services of TheDrive
TheDrive offers a comprehensive portfolio of products and services, including Car News Website, Newsletter Service, and Merchandise Shop.
Online hub for automotive news and reviews
Email updates on car news and features
Platform for buying car-related merchandise
Apps and channels of TheDrive
its YouTube channel The Drive has 3.53K subscribers and 30 videos.
Videos from TheDrive
The most watched videos on TheDrive's YouTube channel, The Drive (3.53K subscribers). Click a video to play it here.
More on The Drive.
Funding Insights of TheDrive
TheDrive has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Series A round of $6 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Series A — $6M
- First Round $6M
(Oct 2019)
All 1 funding rounds of TheDrive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $6M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in TheDrive
TheDrive has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include North Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
North Equity is focused on investing in AI innovation and transformation. | northequity.com |
Investor details for TheDrive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TheDrive
17 people are tracked at TheDrive (7 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Rob Stumpf | News Author | Leadership |
Máté Petrány | News Author | Leadership |
Peter Holderith | News Author | Leadership |
Alex Roy | | Editor-at-large & Co-founder | Leadership |
Tyler Rogoway | Editor-in-Chief, The War Zone and Military Editorial Director | Leadership |
John Graney | VP, Client Partnerships | Leadership |
Adam Morath | General Manager | Leadership |
Chris Rosales | Contributing Writer | Team |
Howard Altman | Senior Staff Writer | Team |
Maddox Kay | Social Media Editor | Team |
Emma Helfrich | Staff Writer | Team |
Caleb Jacobs | News Editor | Team |
Joseph Trevithick | Deputy Editor, The War Zone | Team |
Oliver Parken | Associate Editor | Team |
Jerry Perez | Deputy Editor | Team |
Andrew P. Collins | Editor-at-Large | Team |
Adam Ismail | News Editor | Team |
Complete people profiles for TheDrive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TheDrive
3 dated milestones of TheDrive across 12 years, from founding to its latest funding, stage changes and deals.
- Founded TheDrive is founded.
- Exit Acquired by North Equity.
- Funding First funding round of $6.0M.
Competitors of TheDrive
TheDrive has 3 listed competitors in our database, 2 of them funded. They include High Gear Media, Mojo Motors and Truck Parts & Service.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| highgearmedia.com | 2007 | Menlo Park, United States | $12M | 3,045 | Auto industry news is delivered via online platforms. | |
| mojomotors.com | 2010 | New York, United States | $6.49M | 953 | Used car prices are searched by model and zip code. | |
| truckpartsandservice.com | 1966 | Tuscaloosa, United States | 462 | Internet-first media that provides content related to the automotive industry |
Detailed competitors of TheDrive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TheDrive
The website of TheDrive (thedrive.com) receives about 3M visits a month and ranks #26,854 among all websites worldwide, #492 in Vehicles.
- Monthly visits3M
▲ 9.4% vs previous month
- Unique visitors1.3M
per month
- Global rank#26,854
among all websites
- Category rank#492
Vehicles · Vehicles
- Bounce rate66%
- Pages per visit1.8
- Average visit1 min 14 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with TheDrive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theautopian.com | theautopian.com | 100% | #21,577 | – | |
| carbuzz.com | 92% | 7.2M | #10,917 | View details | |
twz.com | twz.com | 90% | #13,432 | – | |
| carscoops.com | 87% | 5M | #15,391 | View details | |
| motor1.com | 85% | 13.9M | #5,080 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TheDrive
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Thedrive
Complete news archive for TheDrive
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about TheDrive
TheDrive was founded in 2007 and raised its 1st funding round 12 years after it was founded.
TheDrive is headquartered in New York, United States. It is registered at New York, New York, United States.
TheDrive is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Series A of $6M, raised on Oct 2019.
TheDrive was founded in 2007 in New York, United States, and is owned and operated by Time, Inc. as a digital media portal focused on the automotive sector. Coverage is extended to motorcycles, cars, drones, airplanes, and automotive culture, including latest releases. Operations include content creation and distribution, with monetization achieved through display ads, banner ads, and sponsored content.
TheDrive's top competitors include Truck Parts & Service, Mojo Motors and High Gear Media.
TheDrive offers Car News Website, Newsletter Service, and Merchandise Shop.
TheDrive has 1 investor. Key investors include North Equity.
Yes. TheDrive was acquired by North Equity in December 2018.
The website of TheDrive receives about 3 million visits a month and ranks #26,854 among all websites worldwide.