About theScore
theScore is a Media & Entertainment company based in Toronto (Canada) founded in 2012, and was acquired by PENN Entertainment in August 2021. Mobile first sports news platform. theScore has completed 2 acquisitions, including ApptheGame and Swoopt. Its website thescore.com draws about 2 million monthly visits. theScore offers products and services including theScore App and theScore Website. Its focus areas include Consumer, Sports Tech, Online Sports Media and News.
Company details
theScore is a mobile first sports news platform, connecting fans to sports through combination of real time news, scores, fantasy information and alerts. It creates and curate the sports content which is mobile optimized, comprehensive, customizable and shareable to social apps. TheScore is a mix between social network and news source. A prominent feature of the app is called, Facebook-style, the Feed, which combines game data, fantasy league data, and editorial content into a single view. To accommodate its younger audience, theScore included WhatsApp integration into the theScore, so that users can share theScore content over that platform as well as others like email and SMS. It has acquired mobile daily fantasy sports game Swoopt. It owns and operates mobile sports platforms theScore, theScore eSports, and the fantasy sports game QuickDraft. As of Q4 F2015, theScores mobile platforms were used by 10.5 million average monthly active users.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsMedia & Entertainment
- Website category News and Media
- Website thescore.com
- Social LinkedIn X Facebook Instagram
- Acquired by PENN Entertainment (Aug 2021)
- Latest Funding Round$40M (USD), Post-IPO
Sep 2019
- InvestorsRogers
& 4 more
- Investments & AcquisitionsApptheGame
& 1 more
- Acquired by
Products & Services of theScore
theScore offers a comprehensive portfolio of products and services, including theScore App and theScore Website.
Mobile app for real-time sports news and league updates
Online site providing sports headlines and analysis services
Funding Insights of theScore
- Total Rounds 7
- Last Round Post-IPO β $40M
- Investors Count 5
All 7 funding rounds of theScore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $40M | Post-IPO | β | β | |
| Aug 2019 | $10M | Post-IPO | β | β | |
| Nov 2018 | $8.5M | Post-IPO | β | β | |
| Mar 2015 | $26.5M | Post-IPO | β | β | |
| May 2014 | $17.25M | Post-IPO | β | β | |
| May 2013 | $16M | Post-IPO | β | β | |
| Oct 2012 | Post-IPO | β | β |
5 investors in total: 5 institutional.
Investors in theScore
theScore has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Rogers, PENN Entertainment and Fengate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made in technology startups. | relay.vc | Toronto, Canada | ||
Corporate-backed investments are directed to fintech, healthcare, and various sectors. | rogersvp.com | Palo Alto, United States | ||
Alternative investment manager focused on infrastructure, private equity, and real estate strategies in North America. | 1974 | fengate.com | Toronto, Canada | |
Casino gaming and entertainment services are operated by PENN Entertainment. | 1972 | pennentertainment.com | Wyomissing, United States | |
Wireless, TV, internet, and media services are provided across Canada. | 1935 | rogers.com | Toronto, Canada |
Investor details for theScore
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of theScore
87 people are tracked at theScore (19 in leadership, 6 in board & advisors, 62 in team).
| Name | Role | Group |
|---|---|---|
John Levy | Chairman & CEO | Leadership |
Will Stephenson | VP Risk & Trading | Leadership |
Adrian Horton | Director, North American Trading | Leadership |
Benjie Levy | President, COO & Director | Leadership |
Kyle Chatterson | Director Of Content And Partnerships, Esports | Leadership |
Leo Wan | Vp, Legal - Intellectual Property And Privacy | Leadership |
Lee Graham | Senior Sportsbook Risk & Trading Manager (head Of Soccer) | Leadership |
Kevin Crosson | Sales Director, Western Canada | Leadership |
Gilbert Yim | Vice President, Head Of Internal Audit | Leadership |
Kara Dodson | Director Sales Operations | Leadership |
Geoff Glen | Vice President Of Sales | Leadership |
Amanda G. | Director, Regulatory Compliance | Leadership |
Adam Martinelli | Sales Director | Leadership |
Taylor Rohaly | Director, Sales | Leadership |
Alex Campbell | Sr. Director, Ad Tech & Programmatic | Leadership |
Armina Hasan | Human Resources Director | Leadership |
Kelly Mole - Assoc. Cipd | HR Business Partner | Leadership |
Brielle Muneshwar | Human Resources Business Partner | Leadership |
Bradley Karelson | Vice President, Media Partnerships | Leadership |
Brian Cooper | Director | Board & advisors |
67 more people are available in the full profile.
Complete people profiles for theScore
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by theScore
theScore has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ApptheGame and Swoopt.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fantasy sports tournaments are provided via the Swoopt mobile app. | appthegame.co | San Francisco, United States | 2011 | Dec 2014 | β’β’β’β’ | |
Daily fantasy sports tournaments are hosted on a mobile platform. | swoopt.com | San Francisco, United States | 2011 | Dec 2014 | β’β’β’β’ |
Complete acquisition details for theScore
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of theScore
8 dated milestones of theScore across 9 years, from founding to its latest funding, stage changes and deals.
- Founded theScore is founded.
- Exit Acquired by Rogers.
- Funding First funding round.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires ApptheGame.
- Acquisition Acquires Swoopt.
- Funding Latest funding round, Post-IPO, of $40.0M.
- Exit Acquired by PENN Entertainment.
Web traffic of theScore
The website of theScore (thescore.com) receives about 2M visits a month and ranks #28,442 among all websites worldwide, #2,309 in News and Media.
- Monthly visits2M
▼ 5.5% vs previous month
- Unique visitors850.2K
per month
- Global rank#28,442
among all websites
- Category rank#2,309
News and Media
- Bounce rate58%
- Pages per visit2.9
- Average visit2 min 35 sec
- DevicesDesktop 32% Β· Mobile 68%
Websites whose visitors overlap most with theScore. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
torontosun.com | torontosun.com | 100% | #17,121 | β | |
| dailyhive.com | 98% | #9,336 | View details | ||
| athlonsports.com | 98% | #6,188 | View details | ||
thestar.com | thestar.com | 91% | #5,309 | β | |
| theprovince.com | 89% | #122,596 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for theScore
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Thescore
Complete news archive for theScore
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about theScore
theScore was founded in 2012.
theScore is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
theScore is a mobile first sports news platform, connecting fans to sports through combination of real time news, scores, fantasy information and alerts. It creates and curate the sports content which is mobile optimized, comprehensive, customizable and shareable to social apps. TheScore is a mix between social network and news source. A prominent feature of the app is called, Facebook-style, the Feed, which combines game data, fantasy league data, and editorial content into a single view. To accommodate its younger audience, theScore included WhatsApp integration into the theScore, so that users can share theScore content over that platform as well as others like email and SMS. It has acquired mobile daily fantasy sports game Swoopt. It owns and operates mobile sports platforms theScore, theScore eSports, and the fantasy sports game QuickDraft. As of Q4 F2015, theScores mobile platforms were used by 10.5 million average monthly active users.
theScore offers theScore App and theScore Website.
theScore has made 2 acquisitions, including ApptheGame, and Swoopt.
theScore has 5 investors. Key investors include Rogers, PENN Entertainment, Fengate, Relay Ventures, and Rogers Venture Partners.
Yes. theScore was acquired by PENN Entertainment in August 2021.
The website of theScore receives about 2 million visits a month and ranks #28,442 among all websites worldwide.

