About THINGS
THINGS is a Media & Entertainment company based in Mumbai (India) founded in 2019. Talented individuals are connected via geolocation on a social platform. It operates on a Professional Services and Direct-to-Consumer (D2C) model. THINGS has raised $1.56 million across 2 funding rounds from investors including Jyoti Rai, Sharda Balaji and 100X.VC. Its Indian entity Human Tales Technology Private Limited reported revenue of ₹56.7 Lakh. THINGS offers products and services including Digital Transformation, THINGS App, and Branding Services. Its focus areas include Technology, Digital Services and E-Commerce Solutions. Its competitors include Slick and MemeChat; 2 of its 2 listed competitors have raised funding.
Company details
THINGS is established as a one-stop digital partner focused on brand building and revenue growth for D2C businesses. Services such as digital transformation, branding, performance marketing, and community building are offered. The company supports brands in customer journey mapping, conversion rate optimization, and social media marketing. Solutions are provided to optimize resource allocation across channels and KPIs. The THINGS app is developed to facilitate product sales through unboxing videos in social circles. Expertise in data-driven innovation and creativity is leveraged to drive business growth in competitive e-commerce sectors.
- Headquarters Mumbai, India
- SectorsMedia & Entertainment
- Email••••••••
- Website thesnug.app
- Legal Name Human Tales Technology Private Limited
- Date of Incorporation 07 Nov, 2019
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹56.7 Lakh
FY 2025 · +18450% YoY
- Net Profit₹9.3 Lakh
FY 2025 · 16% margin
- EBITDA₹10.3 Lakh
FY 2025 · 18% margin
- Total Equity Funding$1.56M (USD)
in 2 rounds
- Latest Funding Round$1.56M (USD), Angel Round
Jul 2020
- Investors100X.VC
& 3 more
Associated legal entities of THINGS
THINGS operates through Human Tales Technology Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Human Tales Technology Private Limited CIN U72900MH2019PTC332676 | Active | 07 Nov 2019 | Mumbai, Maharashtra | ₹0.6 Cr | 2 | View details |
Products & Services of THINGS
THINGS offers a comprehensive portfolio of products and services, including Digital Transformation, THINGS App, and Branding Services.
Digital transformation services are provided for brand growth.
An app for unboxing videos to boost sales.
Branding strategies are crafted for D2C business success.
Funding Insights of THINGS
THINGS has successfully raised a total of $1.56M across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $1.56 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.56M
- Total Rounds 2
- Last Round Angel Round — $1.56M
- Investors Count 4
All 2 funding rounds of THINGS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $1.56M | Angel Round | – | Jyoti Rai, Sharda Balaji | – |
| Dec 2019 | Seed | – | 100X.VC |
4 investors in total: 2 institutional and 2 angel.
Investors in THINGS
THINGS has secured backing from 4 investors, including angel and venture fund investors. Prominent investors backing the company include Jyoti Rai, Sharda Balaji and 100X.VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are funded by 100X.VC venture capital firm. | 100x.vc | Mumbai, India | ||
Startup accelerator | foundersfirstcapitalpartners.com | San Diego, United States | ||
JR Jyoti Rai | Angel investor focusing on early-stage Indian startups in tech and consumer sectors. | unknown_b895d21bfbbf48ada | ||
SB Sharda Balaji | Founder of NovoJuris, angel investor, legal tech innovator in India | unknown_3335e9afd8184d618 |
Investor details for THINGS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Human Tales Technology Private Limited (THINGS)
Human Tales Technology Private Limited is the primary company behind THINGS. The board of Human Tales Technology Private Limited currently have 2 directors; the longest-serving is Rajesh Satyanarayan Chokhani, appointed in 2019. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajesh Satyanarayan Chokhani DIN 00238789 | Director | 07 Nov 2019 | 6 yrs 11 mo | Human Tales Technology Private Limited |
| Jayshree Shivshankar Nayak DIN 03574369 | Director | 07 Nov 2019 | 6 yrs 11 mo | Human Tales Technology Private Limited |
Financials of THINGS
Figures of Human Tales Technology Private Limited, the primary company behind THINGS, for FY 2025. Revenue was ₹56.7 Lakh (+18450% year on year). Net profit was ₹9.3 Lakh (16% margin). EBITDA was ₹10.3 Lakh (18% margin).
- ₹56.7 LakhRevenue · FY 2025 · +18450% YoY
- ₹9.3 LakhNet profit · 16% margin
- ₹10.3 LakhEBITDA · 18% margin
- ₹26.5 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Human Tales Technology Private Limited are on its company page.
Detailed financial statements for THINGS
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of THINGS
3 dated milestones of THINGS across 1 years, from founding to its latest funding, stage changes and deals.
- Founded THINGS is founded.
- Funding First funding round.
- Funding Latest funding round, Angel Round, of $1.6M.
Competitors of THINGS
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| slickapp.co | 2022 | Bengaluru, India | $4.81M | Limited information is provided about Slick's operations. | ||
| memechat.app | 2019 | Mumbai, India | $1.64M | 11 | Meme creation and sharing are facilitated by an online platform. |
Detailed competitors of THINGS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about THINGS
THINGS was founded in 2019.
THINGS is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
THINGS is a funded company, having raised a total of $1.56M across 2 funding rounds to date.
The primary company behind THINGS, Human Tales Technology Private Limited, reported revenue of ₹56.7 Lakh for FY 2025, up 18450% year on year.
THINGS is established as a one-stop digital partner focused on brand building and revenue growth for D2C businesses. Services such as digital transformation, branding, performance marketing, and community building are offered. The company supports brands in customer journey mapping, conversion rate optimization, and social media marketing. Solutions are provided to optimize resource allocation across channels and KPIs. The THINGS app is developed to facilitate product sales through unboxing videos in social circles. Expertise in data-driven innovation and creativity is leveraged to drive business growth in competitive e-commerce sectors.
THINGS offers Digital Transformation, THINGS App, and Branding Services.
THINGS has 4 investors. Key investors include Jyoti Rai, Sharda Balaji, 100X.VC, and Founders First Capital Partners.
THINGS operates through Human Tales Technology Private Limited.
The legal entities of THINGS currently have 2 directors, including Rajesh Satyanarayan Chokhani, Jayshree Shivshankar Nayak.