About Thinkific
Thinkific is a publicly listed company based in Vancouver (Canada) founded in 2012 by Greg Smith. Online academies are built for courses, products, and communities. It operates in the Education and Retail sectors. Thinkific has raised $22 million across 2 funding rounds from investors including Rhino Ventures and Rhino Ventures. The company has 275 employees. Its chief executive, as recorded, is Greg Smith. Its website thinkific.com draws about 8.7 million monthly visits. Thinkific offers products and services including Courses, Communities, Digital Downloads, and Memberships. Its focus areas include EdTech, Continued Learning, Instructors IT and Online Courses. Its legal entity is THINKIFIC LABS INC.
Company details
Thinkific was founded in 2012 in Vancouver, Canada, as a provider of online academy building tools within the edtech sector. The platform is used to develop and host online courses, digital products, and membership communities. Operations focus on a premium subscription model, with additional revenue derived from transaction fees on sales. Services are delivered globally through the thinkific.com domain, supporting educators and creators in monetizing content.
- Headquarters Vancouver, Canada
- Employees 275
- Founders Greg Smith
- Stage Public
- SectorsEducationRetail
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website thinkific.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Thinkific Labs, Inc.
- Annual Revenue$74.69 M (USD)11.51as on Dec 31, 2025
- Net Profit$1.31 M (USD)as on Dec 31, 2025
- EBITDA$14.29 K (USD)as on Dec 31, 2025
- Total Equity Funding$22M (USD)
in 2 rounds
- Latest Funding Round$22M (USD), Series A
Sep 2020
- InvestorsRhino Ventures
& 1 more
- Employee Count275
Products & Services of Thinkific
Thinkific offers a comprehensive portfolio of products and services, including Courses, Communities, Digital Downloads, and Memberships.
Tool for creating and selling educational courses online
Space for shared online learning and business growth
System for generating leads via downloadable products
Platform for exclusive access and recurring revenue
Apps and channels of Thinkific
Thinkific publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Thinkific has 31.2K subscribers and 30 videos.
Videos from Thinkific
The most watched videos on Thinkific's YouTube channel, Thinkific (31.2K subscribers). Click a video to play it here.
More on Thinkific.
Funding Insights of Thinkific
Thinkific has successfully raised a total of $22M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $22 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22M
- Total Rounds 2
- Last Round Series A — $22M
- Investors Count 2
All 2 funding rounds of Thinkific with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $22M | Series A | – | Rhino Ventures | – |
| Mar 2016 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Thinkific
Thinkific has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Rhino Ventures and Rhino Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital funding is provided by Rhino Ventures. | rhinovc.com | Vancouver, Canada | ||
Early-stage venture capital funding is provided by Rhino Ventures. | vff.vc | Vancouver, Canada |
Investor details for Thinkific
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Thinkific
124 people are tracked at Thinkific (26 in leadership, 4 in board & advisors, 94 in team); the tracked headcount is 275.
| Name | Role | Group |
|---|---|---|
Greg Smith | Co-Founder & CEO | Leadership |
Wenda L. | Director, Total Rewards And People Operations | Leadership |
Corinne Hua | CFO | Leadership |
Matt Smith | Co-Founder & Chief Strategy Officer | Leadership |
Josh Tenby | VP Of Sales | Leadership |
Jason Currie | Vp, Fp&a | Leadership |
Robyn Peirce | Director Of Fp&a | Leadership |
Tessa Barnett | Vp, Finance | Leadership |
Ryan Donovan | CTO | Leadership |
Nina Bowkett | Executive Assistant To CEO & President | Leadership |
Veronica Howes | Vp, Customer Success | Leadership |
Laura Evans | Director, Customer Success | Leadership |
Ryan Poznikoff | VP Of Growth | Leadership |
Daniel Andrew | Senior Director, Finance And Payment Operations | Leadership |
Imtiaz Jadavji | Director Of Engineering | Leadership |
Amber Muench | Director Of Plus Marketing | Leadership |
Miriam Topete | Director Of Revenue Operations | Leadership |
Elise Stribos | Chief People Officer | Leadership |
Kevin Vye | Senior Director Information Security And Technology | Leadership |
Ally Winters | Senior People Business Partner | Leadership |
104 more people are available in the full profile.
Complete people profiles for Thinkific
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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IPO & Listings of Thinkific
Thinkific is a publicly listed company on the TSX with ticker symbol THNC in Canada, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date07 May 2021
- Listed onFRA: 5S0
- Listed entityThinkific Labs, Inc.
- Exchange sectorTechnology services
- ISINCA8841213025
- Share price2.03 CAD (+1.5% on the day) · 2026-10-13
- Market capitalisation136,839,688.00 CAD
- Price to earnings320.8
- EPS (diluted, trailing year)-0.02 CAD
- Volume (last session)40,926
Financials of Thinkific
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 102.3M CAD | 1.8M CAD | 19,560 CAD |
| 2024 | 91.7M CAD | -324,680 CAD | -1.4M CAD |
| 2023 | 79.7M CAD | -13.2M CAD | -12.5M CAD |
| 2022 | 67.0M CAD | -47.4M CAD | -38.7M CAD |
| 2021 | 47.8M CAD | -33.1M CAD | -29.6M CAD |
Detailed financial statements for Thinkific
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Thinkific
4 dated milestones of Thinkific across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Thinkific is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $22.0M.
- IPO Lists on the stock exchange (IPO).
Web traffic of Thinkific
The website of Thinkific (thinkific.com) receives about 8.7M visits a month and ranks #6,588 among all websites worldwide, #955 in Graphics Multimedia and Web Design.
- Monthly visits8.7M
▲ 15.1% vs previous month
- Unique visitors2.2M
per month
- Global rank#6,588
among all websites
- Category rank#955
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate42%
- Pages per visit5.1
- Average visit5 min 51 sec
- DevicesDesktop 63% · Mobile 37%
Websites whose visitors overlap most with Thinkific. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| loom.com | 100% | 19.6M | #3,257 | View details | |
| fathom.video | 98% | 4.4M | #16,681 | View details | |
| learnworlds.com | 98% | 1.3M | #41,245 | View details | |
| canva.com | 97% | 876.1M | #35 | View details | |
manage.wix.com | manage.wix.com | 94% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Thinkific
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Thinkific
Complete news archive for Thinkific
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- Full article archive
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- Older coverage
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Frequently Asked Questions about Thinkific
Thinkific was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Thinkific is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Greg Smith is the CEO of Thinkific, as recorded in our data. They have also founded this company.
Thinkific is a funded company, having raised a total of $22M across 2 funding rounds to date.
Thinkific has 275 employees.
Annual revenue of Thinkific is $74.69M as on Dec 31, 2025.
Thinkific was founded in 2012 in Vancouver, Canada, as a provider of online academy building tools within the edtech sector. The platform is used to develop and host online courses, digital products, and membership communities. Operations focus on a premium subscription model, with additional revenue derived from transaction fees on sales. Services are delivered globally through the thinkific.com domain, supporting educators and creators in monetizing content.
Thinkific offers Courses, Communities, Digital Downloads, and Memberships.
Yes, Thinkific is publicly traded on TSX under the ticker symbol THNC.
Thinkific has 2 investors. Key investors include Rhino Ventures, and Rhino Ventures.
Thinkific operates through Thinkific Labs Inc..
Yes. Thinkific publishes Thinkific and 1 more app, with over 100,000 downloads.