Thinkific

Vancouver, Canada Founded: 2012 • Age: 14 yrs
Online academies are built for courses, products, and communities.
Annual revenue $63.7M Latest available
Total funding $22.0M 2 rounds
Employees 275 Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Thinkific

Thinkific is a company based in Vancouver (Canada) founded in 2012 by Greg Smith. Thinkific has raised $22 million across 2 funding rounds from investors including Rhino Ventures and Rhino Ventures. The company has 275 employees as of December 31, 2024. Thinkific offers products and services including Courses, Communities, Digital Downloads, and Memberships. Thinkific operates in a competitive market with competitors including Kajabi, Hotmart, Classplus, Teachable and CYPHER LEARNING, among others.

  • Headquarter Vancouver, Canada
  • Employees 275 as on 31 Dec, 2024
  • Founders Greg Smith
  • Stage Public
  • Sectors
    Education
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Thinkific Labs, Inc.
Operational Areas
Education → Higher & Professional Education Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $63.74 M (USD)
    15.06
    as on Dec 31, 2024
  • Net Profit
    -$225.66 K (USD)
    97.54
    as on Dec 31, 2024
  • EBITDA
    -$1.01 M (USD)
    88.4
    as on Dec 31, 2024
  • Total Equity Funding
    $22 M (USD)

    in 2 rounds

  • Latest Funding Round
    $22 M (USD), Series A

    Sep 29, 2020

  • Investors
  • Employee Count
    275

    as on Dec 31, 2024

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IPO & Listings of Thinkific

Thinkific is a publicly listed company on the TSX with ticker symbol THNC in Canada, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: TSX · Ticker: THNC · Sector: Technology services · Canada

Products & Services of Thinkific

Thinkific offers a comprehensive portfolio of products and services, including Courses, Communities, Digital Downloads, and Memberships.

Product name locked
Category locked
Primary

Tool for creating and selling educational courses online

Product name locked
Category locked
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Space for shared online learning and business growth

Product name locked
Category locked
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System for generating leads via downloadable products

Product name locked
Category locked
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Platform for exclusive access and recurring revenue

People of Thinkific

Headcount 50-200
Employee Profiles 120
Board Members and Advisors 4
Employee Profiles
People
Michael Vasilev
Senior Strategy Manager
People
Greg Smith
Co-Founder & CEO
People
Wenda L.
Director, Total Rewards And People Operations
People
Corinne Hua
CFO

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Board Members and Advisors
people
Brandon Nussey
Board Member
people
Melanie Kalemba
Board Member
people
Lori Ell
Board Member
people
Paula Boggs
Board Member

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Funding Insights of Thinkific

Thinkific has successfully raised a total of $22M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $22 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Thinkific

Thinkific has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Rhino Ventures and Rhino Ventures.

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Venture Fund
Investor Description Founded Year Domain Location
Early-stage venture capital funding is provided by Rhino Ventures.
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Early-stage venture capital funding is provided by Rhino Ventures.
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Investor details for Thinkific

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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Verified entity values are shown only after access is granted.

Investments & Acquisitions by Thinkific

Investments
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Investment portfolio details for Thinkific

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Thinkific

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Detailed financials for Thinkific

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  • Profit trends
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Thinkific Comparisons

Thinkific Primary company
Description
Online academies are built for courses, products, and commun...
Location
Vancouver, Canada
Founded Year
2012
Annual Revenue
$63.74 M (USD)
Net Profit
-$225.66 K (USD)
EBITDA
-$1.01 M (USD)
Employees
275
As of 2024
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Peer comparison for Thinkific

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Thinkific

Thinkific operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kajabi, Hotmart, Classplus, Teachable and CYPHER LEARNING, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based software solution to create online courses
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Cloud-based eCommerce solution that enables merchants to sell digital products
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White-label online coaching platform is provided for educators.
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Cloud-based course creation platform
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Provider of cloud and app-based learning management system for schools and corporates
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Detailed competitors of Thinkific

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
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  • Competitive positioning

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Latest news on Thinkific

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Complete news archive for Thinkific

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Thinkific

Thinkific was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Thinkific is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.

Greg Smith is the current CEO of Thinkific. They have also founded this company.

Thinkific is a funded company, having raised a total of $22M across 2 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Thinkific is 275.

Annual revenue of Thinkific is $63.74M as on Dec 31, 2024.

Thinkific was founded in 2012 in Vancouver, Canada, as a provider of online academy building tools within the edtech sector. The platform is used to develop and host online courses, digital products, and membership communities. Operations focus on a premium subscription model, with additional revenue derived from transaction fees on sales. Services are delivered globally through the thinkific.com domain, supporting educators and creators in monetizing content.

Thinkific's top competitors include Hotmart, Kajabi and Classplus.

Thinkific offers Courses, Communities, Digital Downloads, and Memberships.

Yes, Thinkific is publicly traded on TSX under the ticker symbol THNC.

Thinkific has 2 investors. Key investors include Rhino Ventures, and Rhino Ventures.

The ticker symbol of Thinkific is THNC on TSX.

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