ThirdPresence

Helsinki, Finland Founded: 2007 • Age: 19 yrs
Online video ad exchange platform

About ThirdPresence

ThirdPresence is a company based in Helsinki (Finland) founded in 2007. ThirdPresence has raised $3.2 million across 3 funding rounds from investors including Tesi, Inventure VC and Lagoon Capital. ThirdPresence has completed 1 acquisition, including Flowplayer. ThirdPresence offers products and services including Contextual Buying Intent Data Platform and Contextual Intelligence. ThirdPresence operates in a competitive market with competitors including Rubicon Project, OpenX, 33Across, Geniee and DoubleClick By Google, among others.

  • Headquarter Helsinki, Finland
  • Sectors
    Media & Entertainment
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website thirdpresence.com
  • Social LinkedIn X Facebook
  • Legal Name Thirdpresence Oy
Key Metrics
  • Total Equity Funding
    $3.2M (USD)

    in 3 rounds

  • Latest Funding Round
    $2.4M (USD), Seed

    Feb 2018

  • Investors
    Tesi

    & 8 more

  • Investments & Acquisitions

Products & Services of ThirdPresence

ThirdPresence offers a comprehensive portfolio of products and services, including Contextual Buying Intent Data Platform and Contextual Intelligence.

Contextual Buying Intent Data Platform
Data Analytics Platform

Platform for analyzing content to enable targeted advertising.

Contextual Intelligence
AI Service

Service that interprets content environments for audience connection.

Funding Insights of ThirdPresence

ThirdPresence has successfully raised a total of $3.2M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.4 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $3.2M
  • Total Rounds 3
  • Last Round Seed β€” $2.4M
  • Investors Count 9

All 3 funding rounds of ThirdPresence with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2018$2.4MSeed–Inventure
Apr 2012$800,000Angel Round–Jussi Heinila
Jun 2007–Seed–Tesi
–
Valuation history

9 investors in total: 3 institutional and 6 angel.

Investors in ThirdPresence

ThirdPresence has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include Tesi, Inventure VC and Lagoon Capital.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Private equity investment firm
–tesi.fiHelsinki, Finland
Investments in early-stage tech startups are made by Inventure.
–inventure.vcHelsinki, Finland
Lagoon Capital is engaged in supporting technology companies through investments.
2007lagooncapital.fi-

Jussi Heinila

-
–unknown_da3576371d0d49c38-

Matti Suokko

-
–unknown_f174d7834571487ca-

Olli-Pekka Kallasvuo

-
–unknown_5354a40824904b839-

Riku Asikainen

-
–unknown_4d7278a66e194da3b-

Jussi Ilmarinen

-
–unknown_1933a550ffea4a3ba-

Ari Korhonen

-
–unknown_6ea40767b1c145af8-
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Investor details for ThirdPresence

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
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Verified entity values are shown only after access is granted.

People of ThirdPresence

4 people are tracked at ThirdPresence (3 in leadership, 1 in team).

NameRoleGroup
Valtteri Pukander
CEOLeadership
Kimmo Valtonen
CTOLeadership
Markus Bäckström
Chief Operating OfficerLeadership
Pranjul Bajpai
InternTeam
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Complete people profiles for ThirdPresence

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Investments & Acquisitions by ThirdPresence

ThirdPresence has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Flowplayer.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Online videos are managed and monetized via an advertising platform.
flowplayer.comNew York, United States2007Feb 2019β€’β€’β€’β€’
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Complete acquisition details for ThirdPresence

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of ThirdPresence

4 dated milestones of ThirdPresence across 12 years, from founding to its latest funding, stage changes and deals.

  1. Founded ThirdPresence is founded.
  2. Funding First funding round.
  3. Funding Latest funding round, Seed, of $2.4M.
  4. Acquisition Acquires Flowplayer.

Competitors of ThirdPresence

ThirdPresence operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rubicon Project, OpenX, 33Across, Geniee and DoubleClick By Google, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
rubiconproject.com2007Los Angeles, United States$46M665
Provides a platform for buying and selling ad inventory
openx.com2007Pasadena, United States$85M336
Programmatic ad exchange connects publishers with advertisers via RTB platform.
33across.com2007New York, United States$25.65M–
Publisher monetization and revenue platform
geniee.co.jp2010Shinjuku, Japan$1.98M–
SSP and ad exchange services for targeted advertising are provided.
doubleclick.com1996New York, United States–19
Premium ad exchange and ad server
xandr.com2018New York, United States–996
Platform offering TV ad exchange software
plymedia.com2006Tel Aviv, Israel$6M–
Performance-based ad exchanges are operated for ad networks.
nyiax.com2016New York, United States$24.26M–
Ad exchange software is provided for media buying and reconciliation.
kubient.com2016New York, United States$3.03M6
An AI-based platform for ad analytics is developed by Kubient.
adbrite.com2003San Francisco, United States$35M–
Independent online ad exchange services are provided for display inventory.
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Detailed competitors of ThirdPresence

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Verified entity values are shown only after access is granted.

Web traffic of ThirdPresence

Websites that share an audience with ThirdPresence (thirdpresence.com).

Similar websites

Websites whose visitors overlap most with ThirdPresence. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
kiosked.com
100%
4.7K#4,244,057View details

Latest news on Thirdpresence

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Complete news archive for ThirdPresence

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  • Full article archive
  • Source and publication date
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Verified entity values are shown only after access is granted.

Similar companies to ThirdPresence

10 companies that operate in the same segment as ThirdPresence (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about ThirdPresence

ThirdPresence was founded in 2007.

ThirdPresence is headquartered in Helsinki, Finland.

ThirdPresence is a funded company, having raised a total of $3.2M across 3 funding rounds to date.

Flowplayer(previously known as Thirdpresence) is a platform for agencies, DSPs, ad networks, SSPs and publishers to host and deliver video ads to any ad placement on video-capable mobile devices, which includes all smartphones, tablets, feature phones, and handheld game consoles. Tracks all video playback events and collects and reports tracking data accordingly. The platform charges a monthly subscription fee based on the amount of content that has been delivered to the customers. Live video and audio streams have an additional fixed monthly fee per stream.

ThirdPresence's top competitors include Rubicon Project, OpenX and 33Across.

ThirdPresence offers Contextual Buying Intent Data Platform and Contextual Intelligence.

ThirdPresence has made 1 acquisition, including Flowplayer.

ThirdPresence has 9 investors. Key investors include Tesi, Inventure VC, Lagoon Capital, Jussi Heinila, and Matti Suokko.

ThirdPresence operates through Thirdpresence Oy.

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