About This is Unfolded
This is Unfolded is a Retail company based in Edinburgh (United Kingdom) founded in 2021. Multi-category womens apparel is provided by an internet-first brand. This is Unfolded has raised $4.62 million across 4 funding rounds from investors including FJ Labs, Techstart Ventures and Solid Bond. The company has 12 employees. This is Unfolded was last valued at $7.54 million in November 2023. Its website thisisunfolded.com draws about 145 thousand monthly visits. This is Unfolded offers products and services including Dresses, Trousers, Tops and Basics, and Gifting and Kids. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is WE ARE UNFOLDED LIMITED. Its competitors include Urbanic, Boohoo and ME+EM; 2 of its 3 listed competitors have raised funding.
Company details
This is Unfolded was founded in 2021 and is based in Edinburgh, United Kingdom. Operations focus on e-commerce within the womens apparel sector, with a catalog encompassing dresses, tops, t-shirts, pants, joggers, skirts, sweatshirts, and jackets. Orders are shipped in recycled packaging, and a swapping service for used items is offered to customers.
- Headquarters Edinburgh, United Kingdom
- Employees 12
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Website thisisunfolded.com
- Social X Facebook Instagram
- Legal Name We Are Unfolded Limited
- Date of Incorporation 25 Aug, 2021
- Jurisdiction EDINBURGH, UNITED KINGDOM
- Total Equity Funding$4.62M (USD)
in 4 rounds
- Latest Funding Round$1.57M (USD), Seed
Oct 2024
- InvestorsFJ Labs
& 11 more
- Employee Count12
Products & Services of This is Unfolded
This is Unfolded offers a comprehensive portfolio of products and services, including Dresses, Trousers, Tops and Basics, and Gifting and Kids.
Sustainable dresses made on demand for various occasions.
Eco-friendly trousers designed for everyday wear.
Essential tops from sustainable materials for daily use.
Sustainable options for gifting and children's clothing.
Funding Insights of This is Unfolded
This is Unfolded has successfully raised a total of $4.62M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $1.57 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.62M
- Total Rounds 4
- Last Round Seed — $1.57M
- First Round $834,416
(Dec 2021)
- Investors Count 12
All 4 funding rounds of This is Unfolded with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $1.57M | Seed | – | Techstart Ventures | |
| Nov 2023 | $845,974 | Seed | $7.54M | – | – |
| Jul 2022 | $1.36M | Seed | – | Techstart Ventures, Solid Bond | |
| Dec 2021 | $834,416 | Seed | $4.32M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2023 | $7.54M | •••••••• |
| Dec 2021 | $4.32M | •••••••• |
Last known valuation $7.54M (Nov 2023). 12 investors in total: 5 institutional and 7 angel.
Investors in This is Unfolded
This is Unfolded has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FJ Labs, Techstart Ventures and Solid Bond.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are provided by Techstart Ventures. | techstart.vc | |||
Solid Bond is engaged in providing funding and support to startups. | solidbond.com | |||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Early-stage investments and venture studio services are provided by Pareto Holdings. | pareto20.com | Miami, United States | ||
| sweetspotcapital.com | ||||
BC Ben Cambier | Angel investor focusing on early-stage Indian startups, based in Bangalore. | unknown_5af7c671fe064a2f9 | ||
CF Calum Forsyth | Angel investor and advisor, focused on Indian startups, ex-banker. | unknown_80fd18ecc184461eb | ||
MH Mark Hogarth | unknown_5d78d8f9b296408db | |||
SS Shaz Sulaman | Angel investor and entrepreneur, focusing on tech startups in India. | unknown_9c0688aedcfd412ca | ||
AG Allen Gannett | Founder of TrackMaven, author, angel investor in tech startups | unknown_7e40308c31d441389 |
Investor details for This is Unfolded
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Timeline of This is Unfolded
4 dated milestones of This is Unfolded across 3 years, from founding to its latest funding, stage changes and deals.
- Founded This is Unfolded is founded.
- Funding First funding round of $834K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.6M.
Competitors of This is Unfolded
This is Unfolded has 3 listed competitors in our database, 2 of them funded. They include Urbanic, Boohoo and ME+EM.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| urbanic.com | 2019 | London, United Kingdom | $160M | 109 | Multi-category women's fashion apparel is offered online by Urbanic. | |
| boohoo.com | 2006 | London, United Kingdom | 5,079 | Multi-category fashion products are offered online for men and women. | ||
| meandem.com | 2009 | London, United Kingdom | $81.56M | 88 | Casual wear for women is provided by an internet-first brand. |
Detailed competitors of This is Unfolded
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of This is Unfolded
The website of This is Unfolded (thisisunfolded.com) receives about 144.9K visits a month.
- Monthly visits144.9K
▼ 7.1% vs previous month
Websites whose visitors overlap most with This is Unfolded. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
adkn.co.uk | adkn.co.uk | 100% | #3,799,064 | – | |
shoptreen.com | shoptreen.com | 98% | #2,188,898 | – | |
yesfriends.co | yesfriends.co | 96% | #444,091 | – | |
gatherandsee.com | gatherandsee.com | 95% | #1,804,376 | – | |
| theinterline.com | 94% | #1,400,924 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for This is Unfolded
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Verified entity values are shown only after access is granted.
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Frequently Asked Questions about This is Unfolded
This is Unfolded was founded in 2021.
This is Unfolded is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
This is Unfolded is a funded company, having raised a total of $4.62M across 4 funding rounds to date. The company's 1st funding round was a Seed of $834.42K, raised on Dec 2021.
This is Unfolded has 12 employees.
This is Unfolded was founded in 2021 and is based in Edinburgh, United Kingdom. Operations focus on e-commerce within the womens apparel sector, with a catalog encompassing dresses, tops, t-shirts, pants, joggers, skirts, sweatshirts, and jackets. Orders are shipped in recycled packaging, and a swapping service for used items is offered to customers.
This is Unfolded offers Dresses, Trousers, Tops and Basics, and Gifting and Kids.
This is Unfolded has 12 investors. Key investors include FJ Labs, Techstart Ventures, Solid Bond, Sweetspot Capital, and Pareto Holdings.
The valuation of This is Unfolded is $7.54M as of Nov 2023.
This is Unfolded operates through We Are Unfolded Limited.
The website of This is Unfolded receives about 145 thousand visits a month.