About THIS
THIS is a company based in London (United Kingdom) founded in 2019 by Pete Sharman and Andy Shovel.. THIS has raised $35.62 million across 8 funding rounds from investors including ITVX, Seedcamp and Idinvest Partners. The company has 12 employees as of December 31, 2020. THIS offers products and services including THIS™ Isn’t Chicken Burrito Bowl, THIS™ Isn’t a BLT, and THIS™ Isn’t Sausage. THIS operates in a competitive market with competitors including YUM! Brands, Dishoom, Leon Restaurants, Bistrot Pierre and TGI Fridays, among others.
- Headquarter London, United Kingdom
- Employees 12 as on 31 Dec, 2020
- Founders Pete Sharman, Andy Shovel
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Plant Meat Limited
- Date of Incorporation 08 Dec, 2017
- Jurisdiction COVENTRY, ENGLAND
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Annual Revenue
$21.54 M (USD)33as on Dec 31, 2023
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Net Profit
$-11.59 M (USD)-55as on Dec 31, 2022
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EBITDA
$-12.12 M (USD)-65as on Dec 31, 2022
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Total Equity Funding
$35.62 M (USD)
in 8 rounds
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Latest Funding Round
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Investors
ITVX
& 9 more
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Employee Count
12
as on Dec 31, 2020
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Products & Services of THIS
THIS offers a comprehensive portfolio of products and services, including THIS™ Isn’t Chicken Burrito Bowl, THIS™ Isn’t a BLT, and THIS™ Isn’t Sausage. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Plant-based chicken substitute for flavorful meals.
Vegan alternative mimicking bacon, lettuce, and tomato sandwich.
High-protein sausage replacement with meat-like texture.
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Funding Insights of THIS
THIS has successfully raised a total of $35.62M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Last Round
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First Round
First Round
(13 May 2019)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2024 | Amount | Series C - THIS | Valuation | Planet First Partners |
|
| Mar, 2024 | Amount | Series B - THIS | Valuation |
investors |
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| Sep, 2023 | Amount | Series B - THIS | Valuation | ITV |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in THIS
THIS has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include ITVX, Seedcamp and Idinvest Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital fund focused on healthcare, energy, and multiple sectors
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Founded Year | Domain | Location | |
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Founded Year | Domain | Location | |
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Lever VC is focused on investing in food and agriculture transformation.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by THIS
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - THIS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
This Comparisons
Competitors of THIS
THIS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as YUM! Brands, Dishoom, Leon Restaurants, Bistrot Pierre and TGI Fridays, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Restaurants chains
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| domain | founded_year | HQ Location |
Multi-category food is served by a chain of limited-service restaurants.
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| domain | founded_year | HQ Location |
Quick service restaurant chain
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| domain | founded_year | HQ Location |
French cuisine is offered through a chain of limited-service restaurants.
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| domain | founded_year | HQ Location |
Restaurants serving burgers and fries are owned and operated.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on This
Frequently Asked Questions about THIS
When was THIS founded?
THIS was founded in 2019.
Where is THIS located?
THIS is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is THIS a funded company?
THIS is a funded company, having raised a total of $35.62M across 8 funding rounds to date.
How many employees does THIS have?
As of Dec 31, 2020, the latest employee count at THIS is 12.
What is the annual revenue of THIS?
Annual revenue of THIS is $21.54M as on Dec 31, 2023.
What does THIS do?
THIS was founded in 2019 by co-founders Pete Sharman and Andy Shovel in London, United Kingdom. A chain of limited-service restaurants is operated within the food service sector, with an emphasis on plant-based meat alternatives. Meals and dishes centered on these options are served to customers across locations in the UK. The domain this.co is utilized for online presence and operations.
Who are the top competitors of THIS?
THIS's top competitors include YUM! Brands, Leon Restaurants and Dishoom.
What products or services does THIS offer?
THIS offers THIS™ Isn’t Chicken Burrito Bowl, THIS™ Isn’t a BLT, and THIS™ Isn’t Sausage.
Who are THIS's investors?
THIS has 10 investors. Key investors include ITVX, Seedcamp, Idinvest Partners, Planet First Partners, and BGF.