About THIS
THIS is a Consumer company based in London (United Kingdom) founded in 2019 by Pete Sharman and Andy Shovel. Chain of limited service restaurant offering plant-based meat. THIS has raised $35.62 million across 8 funding rounds from investors including ITVX, Seedcamp and Idinvest Partners. The company has 12 employees. Its website this.co draws about 17 thousand monthly visits. THIS offers products and services including THIS™ Isn’t Chicken Burrito Bowl, THIS™ Isn’t a BLT, and THIS™ Isn’t Sausage. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its legal entity is PLANT MEAT LIMITED. Its competitors include Dishoom, Leon Restaurants and Bistrot Pierre; 2 of its 3 listed competitors have raised funding.
Company details
THIS was founded in 2019 by co-founders Pete Sharman and Andy Shovel in London, United Kingdom. A chain of limited-service restaurants is operated within the food service sector, with an emphasis on plant-based meat alternatives. Meals and dishes centered on these options are served to customers across locations in the UK. The domain this.co is utilized for online presence and operations.
- Headquarters London, United Kingdom
- Employees 12
- Founders Pete Sharman, Andy Shovel
- SectorsConsumer
- Website category Food and Drink · Vegetarian and Vegan
- Email••••••••
- Website this.co
- Social LinkedIn Facebook Instagram
- Legal Name Plant Meat Limited
- Date of Incorporation 08 Dec, 2017
- Jurisdiction COVENTRY, ENGLAND
- Annual Revenue$21.54 M (USD)33as on Dec 31, 2023
- Net Profit-$11.59 M (USD)-55as on Dec 31, 2022
- EBITDA-$12.12 M (USD)-65as on Dec 31, 2022
- Total Equity Funding$35.62M (USD)
in 8 rounds
- InvestorsITVX
& 9 more
- Employee Count12
Products & Services of THIS
THIS offers a comprehensive portfolio of products and services, including THIS™ Isn’t Chicken Burrito Bowl, THIS™ Isn’t a BLT, and THIS™ Isn’t Sausage.
Plant-based chicken substitute for flavorful meals.
Vegan alternative mimicking bacon, lettuce, and tomato sandwich.
High-protein sausage replacement with meat-like texture.
Funding Insights of THIS
THIS has successfully raised a total of $35.62M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.62M
- Total Rounds 8
- First Round $1M
(May 2019)
- Investors Count 10
All 8 funding rounds of THIS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | Series C | – | Planet First Partners | – | |
| Mar 2024 | $1.27M | Series B | – | – | – |
| Sep 2023 | Series B | – | ITV | – | |
| Jun 2022 | $7.11M | Series A | – | – | – |
| Jun 2021 | $15.27M | Series A | – | BGF | |
| Aug 2020 | $4.81M | Seed | – | Five Seasons Ventures, Idinvest Partners | – |
| Jan 2020 | $6.16M | Seed | – | Backed | |
| May 2019 | $1M | Seed | – | Seedcamp | – |
10 investors in total: 10 institutional.
Investors in THIS
THIS has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include ITVX, Seedcamp and Idinvest Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on healthcare, energy, and multiple sectors | planetfirst.partners | London, United Kingdom | ||
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Lever VC is focused on investing in food and agriculture transformation. | levervc.com | |||
Venture capital fund backed by a single family office | cptcap.com | London, United Kingdom | ||
Food tech companies are invested in by Five Seasons Ventures. | fiveseasons.vc | Paris, France | ||
Equity investments are provided to low and middle market companies. | 1997 | idinvest.com | Paris, France | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
Venture capital firm providing seed funding and community support to founders | backed.vc | London, United Kingdom | ||
Early-stage ventures are targeted for investment by this VC fund. | mantaray.vc | London, United Kingdom | ||
Subscription-based streaming of movies, series, and live channels is provided. | 1994 | itv.com | Holborn, United Kingdom |
Investor details for THIS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of THIS
17 people are tracked at THIS (7 in leadership, 10 in team); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Pete Sharman | Co-Founder | Leadership |
Andy Shovel | Co-Founder | Leadership |
Chris Holmes | Head of Supply Chain | Leadership |
Luke Byrne | Head of Innovation, R&D | Leadership |
Linh-Chi Nguyen | Head of People | Leadership |
Hannah Longdon | Head Of Retail | Leadership |
Daniel Angadi | Operations Director | Leadership |
Emily Mathers | Senior Commercial Manager | Team |
Philip McCarter | Senior Manager - Operations | Team |
Beth Milne | Product Technologist | Team |
Louise Walsh | People And Culture Manager | Team |
A D. | Associate | Team |
Yasmin Taylor | Senior Supply Chain Manager | Team |
Lily Nur Sulaiman | Senior Research Scientist | Team |
Nicole Britten | Technical Project Manager | Team |
Sardha Super | Technisch Projectmanager | Team |
Jordan Young de Sâ | Fulfilment Executive | Team |
Complete people profiles for THIS
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of THIS
3 dated milestones of THIS across 5 years, from founding to its latest funding, stage changes and deals.
- Founded THIS is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series C,.
Competitors of THIS
THIS has 3 listed competitors in our database, 2 of them funded. They include Dishoom, Leon Restaurants and Bistrot Pierre.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dishoom.com | 2010 | Manchester, United Kingdom | 1,572 | Multi-category food is served by a chain of limited-service restaurants. | ||
| leon.co | 2004 | London, United Kingdom | $32.45M | 715 | Quick service restaurant chain | |
| bistrotpierre.co.uk | 1994 | Nottingham, United Kingdom | $14.6M | 670 | French cuisine is offered through a chain of limited-service restaurants. |
Detailed competitors of THIS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of THIS
The website of THIS (this.co) receives about 17.3K visits a month and ranks #1,432,947 among all websites worldwide, #632 in Vegetarian and Vegan.
- Monthly visits17.3K
▲ 12.7% vs previous month
- Unique visitors7.5K
per month
- Global rank#1,432,947
among all websites
- Category rank#632
Food and Drink · Vegetarian and Vegan
- Bounce rate41%
- Pages per visit2.7
- Average visit1 min 25 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with THIS. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| beyondmeat.com | 100% | 260.4K | #179,073 | View details | |
| flora.com | 60% | 34.1K | #825,232 | View details | |
| brake.co.uk | 60% | 566.5K | #66,407 | View details | |
| powters.co.uk | 56% | #11,277,560 | View details |
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Related news about This
Complete news archive for THIS
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Frequently Asked Questions about THIS
THIS was founded in 2019.
THIS is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
THIS is a funded company, having raised a total of $35.62M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on May 2019.
THIS has 12 employees.
Annual revenue of THIS is $21.54M as on Dec 31, 2023.
THIS was founded in 2019 by co-founders Pete Sharman and Andy Shovel in London, United Kingdom. A chain of limited-service restaurants is operated within the food service sector, with an emphasis on plant-based meat alternatives. Meals and dishes centered on these options are served to customers across locations in the UK. The domain this.co is utilized for online presence and operations.
THIS's top competitors include Leon Restaurants, Dishoom and Bistrot Pierre.
THIS offers THIS™ Isn’t Chicken Burrito Bowl, THIS™ Isn’t a BLT, and THIS™ Isn’t Sausage.
THIS has 10 investors. Key investors include ITVX, Seedcamp, Idinvest Partners, Planet First Partners, and BGF.
THIS operates through Plant Meat Limited.