Thread

London, United Kingdom Founded: 2012 • Age: 14 yrs Acquired By M&S
Thread was focused on AI-driven personalized clothing recommendations.
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About Thread

Thread is a company based in London (United Kingdom) founded in 2012 was acquired by M&S in December 2022. It operates as a AI-as-a-Service. Thread has raised $15.83 million across 7 funding rounds from investors including Marks & Spencer, H&M and Balderton Capital. The company has 72 employees as of September 30, 2020. Thread offers products and services including Personalized Clothing Recommendations. Thread operates in a competitive market with competitors including Moonsift, Armocromia and Your Choix, among others.

  • Headquarter London, United Kingdom
  • Employees 72 as on 30 Sep, 2020
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Thread Online Ltd
Operational Areas
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $15.83 M (USD)

    in 7 rounds

  • Latest Funding Round
    $3.34 M (USD), Debt – Conventional

    Apr 09, 2020

  • Investors
  • Employee Count
    72

    as on Sep 30, 2020

  • Acquired by
    M&S

    (Dec 01, 2022)

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Products & Services of Thread

Thread offers a comprehensive portfolio of products and services, including Personalized Clothing Recommendations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Personalized clothing suggestions are provided using AI technology.

People of Thread
Headcount 50-200
Employee Profiles 5
Employee Profiles
People
Michael Lucking
Head of Finance
People
Mark Owens
Consulting CFO
People
Anda Truta
Software Engineer
People
Susannah Taylor
Software Engineer

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Funding Insights of Thread

Thread has successfully raised a total of $15.83M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $3.34 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Debt – Conventional — $3.3M
  • First Round

    (01 Jun 2012)

  • Investors Count 17
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2020 Amount Debt – Conventional - Thread Valuation

investors

Nov, 2018 Amount Series B - Thread Valuation

investors

Oct, 2018 Amount Debt – Conventional - Thread Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Thread

Thread has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Marks & Spencer, H&M and Balderton Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture finance services, including debt and equity, are provided to capital-backed companies globally.
Founded Year Domain Location
Amery Capital is engaged in entrepreneurial investments and advisory services.
Founded Year Domain Location
Multistage venture capital investments are focused on technology sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Thread

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Thread

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Thread Comparisons

Employees
+
Add Comparison
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Competitors of Thread

Thread operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Moonsift, Armocromia and Your Choix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Personalized fashion items are curated through AI browser extension.
domain founded_year HQ Location
An app-based platform providing personalized fashion and beauty recommendations.
domain founded_year HQ Location
Operates as an online retailer specializing in fashion products with personal shopper services.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Thread

Frequently Asked Questions about Thread

When was Thread founded?

Thread was founded in 2012.

Where is Thread located?

Thread is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Thread a funded company?

Thread is a funded company, having raised a total of $15.83M across 7 funding rounds to date.

How many employees does Thread have?

As of Sep 30, 2020, the latest employee count at Thread is 72.

What does Thread do?

Thread was established to simplify dressing well for men and women through innovative technology. The company was known for combining cutting-edge AI with expert stylists to offer tailored clothing recommendations. Operations were centered in the fashion technology sector, aiming to democratize style. Partnerships, notably with MS, were formed to expand reach. However, independent trading has ceased following the acquisition of Threads technology and brand by Marks Spencer.

Who are the top competitors of Thread?

Thread's top competitors include Moonsift, Armocromia and Your Choix.

What products or services does Thread offer?

Thread offers Personalized Clothing Recommendations.

Who are Thread's investors?

Thread has 18 investors. Key investors include Marks & Spencer, H&M, Balderton Capital, ProVen, and TriplePoint Capital.

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