Thread

London, United Kingdom Founded: 2012 • Age: 14 yrs Acquired By M&S
Thread was focused on AI-driven personalized clothing recommendations.
Annual revenue - Latest available
Total funding $15.8M 7 rounds
Employees 72 Tracked headcount
Investors 18 Known backers
Products 1 Services tracked
Competitors 4 Brand Intelligence

About Thread

Thread is a company based in London (United Kingdom) founded in 2012 was acquired by M&S in December 2022. It operates as a AI-as-a-Service. Thread has raised $15.83 million across 7 funding rounds from investors including Marks & Spencer, H&M and Balderton Capital. The company has 72 employees as of September 30, 2020. Thread offers products and services including Personalized Clothing Recommendations. Thread operates in a competitive market with competitors including Moonsift, Armocromia and Your Choix, among others.

  • Headquarter London, United Kingdom
  • Employees 72 as on 30 Sep, 2020
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Thread Online Ltd
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $15.83 M (USD)

    in 7 rounds

  • Latest Funding Round
    $3.34 M (USD), Debt – Conventional

    Apr 09, 2020

  • Investors
  • Employee Count
    72

    as on Sep 30, 2020

  • Acquired by
    M&S

    (Dec 01, 2022)

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Products & Services of Thread

Thread offers a comprehensive portfolio of products and services, including Personalized Clothing Recommendations.

Product name locked
Category locked
Primary

Personalized clothing suggestions are provided using AI technology.

People of Thread

Headcount 50-200
Employee Profiles 5
Employee Profiles
People
Michael Lucking
Head of Finance
People
Mark Owens
Consulting CFO
People
Anda Truta
Software Engineer
People
Susannah Taylor
Software Engineer

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Funding Insights of Thread

Thread has successfully raised a total of $15.83M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $3.34 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Thread

Thread has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Marks & Spencer, H&M and Balderton Capital.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture finance services, including debt and equity, are provided to capital-backed companies globally.
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Amery Capital is engaged in entrepreneurial investments and advisory services.
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Multistage venture capital investments are focused on technology sectors.
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Investor details for Thread

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Thread

Investments
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Investment portfolio details for Thread

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Thread

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Detailed financials for Thread

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Thread Comparisons

Thread Primary company
Description
Thread was focused on AI-driven personalized clothing recomm...
Location
London, United Kingdom
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
72
As of 2020
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Peer comparison for Thread

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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  • Operating benchmarks

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Competitors of Thread

Thread operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Moonsift, Armocromia and Your Choix, among others.

Company Name Domain Founded year HQ Location Description
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Personalized fashion items are curated through AI browser extension.
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An app-based platform providing personalized fashion and beauty recommendations.
Locked Locked Locked
Operates as an online retailer specializing in fashion products with personal shopper services.
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Detailed competitors of Thread

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Thread

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Complete news archive for Thread

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Thread

Thread was founded in 2012.

Thread is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Thread is a funded company, having raised a total of $15.83M across 7 funding rounds to date.

As of Sep 30, 2020, the latest employee count at Thread is 72.

Thread was established to simplify dressing well for men and women through innovative technology. The company was known for combining cutting-edge AI with expert stylists to offer tailored clothing recommendations. Operations were centered in the fashion technology sector, aiming to democratize style. Partnerships, notably with MS, were formed to expand reach. However, independent trading has ceased following the acquisition of Threads technology and brand by Marks Spencer.

Thread's top competitors include Moonsift, Armocromia and Your Choix.

Thread offers Personalized Clothing Recommendations.

Thread has 18 investors. Key investors include Marks & Spencer, H&M, Balderton Capital, ProVen, and TriplePoint Capital.

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