About Thread
Thread is a Retail company based in London (United Kingdom) founded in 2012, and was acquired by M&S in December 2022. Thread was focused on AI-driven personalized clothing recommendations. It operates on a AI-as-a-Service model. Thread has raised $15.83 million across 7 funding rounds from investors including Marks & Spencer, H&M and Balderton Capital. The company has 72 employees. Its website thread.com draws about 30 thousand monthly visits. Thread offers products and services including Personalized Clothing Recommendations. Its focus areas include Technology, Fashion Tech and Personalized Styling. Its legal entity is Thread Online Ltd. Its competitors include Moonsift, Armocromia and Your Choix.
Company details
Thread was established to simplify dressing well for men and women through innovative technology. The company was known for combining cutting-edge AI with expert stylists to offer tailored clothing recommendations. Operations were centered in the fashion technology sector, aiming to democratize style. Partnerships, notably with MS, were formed to expand reach. However, independent trading has ceased following the acquisition of Threads technology and brand by Marks Spencer.
- Headquarters London, United Kingdom
- Employees 72
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website thread.com
- Social LinkedIn X Facebook
- Acquired by M&S (Dec 2022)
- Legal Name Thread Online Ltd
- Total Equity Funding$15.83M (USD)
in 7 rounds
- Latest Funding Round$3.34M (USD), Debt – Conventional
Apr 2020
- InvestorsMarks & Spencer
& 17 more
- Employee Count72
- Acquired byM&S
(Dec 2022)
Products & Services of Thread
Thread offers a comprehensive portfolio of products and services, including Personalized Clothing Recommendations.
Personalized clothing suggestions are provided using AI technology.
Funding Insights of Thread
Thread has successfully raised a total of $15.83M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $3.34 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.83M
- Total Rounds 7
- Last Round Debt – Conventional — $3.34M
- First Round $120,000
(Jun 2012)
- Investors Count 17
All 7 funding rounds of Thread with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $3.34M | Debt – Conventional | – | – | – |
| Nov 2018 | $1.93M | Series B | – | – | – |
| Oct 2018 | Debt – Conventional | – | – | ||
| Oct 2018 | Series B | – | Balderton Capital, H&M | ||
| Jun 2016 | $5.78M | Series A | – | ProVen | |
| Aug 2015 | $8M | Series A | – | Balderton Capital | |
| Jun 2012 | $120,000 | Seed | – | Y Combinator | – |
18 investors in total: 10 institutional and 8 angel.
Investors in Thread
Thread has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Marks & Spencer, H&M and Balderton Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Amery Capital is engaged in entrepreneurial investments and advisory services. | 2004 | amerycap.com | London, United Kingdom | |
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Venture capital is provided by Molten Ventures to tech leaders. | forwardpartners.com | London, United Kingdom | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Investments are made in growth-stage startups by Beringea. | beringea.com | Farmington Hills, United States | ||
Tax-efficient investment opportunities are managed for UK retail investors. | 1996 | proveninvestments.co.uk | United Kingdom | |
Internet first brand of fashion apparel wear for men and women | 1947 | hm.com | Stockholm, Sweden | |
Tax-efficient investment opportunities are provided by ProVen for retail investors. | provenvcts.co.uk | London, United Kingdom | ||
Marks & Spencer is engaged in retail of clothing, homeware, and food. | 1884 | marksandspencer.com | London, United Kingdom |
Investor details for Thread
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Thread
5 people are tracked at Thread (2 in leadership, 3 in team); the tracked headcount is 72.
| Name | Role | Group |
|---|---|---|
Michael Lucking | Head of Finance | Leadership |
Mark Owens | Consulting CFO | Leadership |
Sarah Kim | Community | Team |
Anda Truta | Software Engineer | Team |
Susannah Taylor | Software Engineer | Team |
Complete people profiles for Thread
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Thread
4 dated milestones of Thread across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Thread is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Debt – Conventional, of $3.3M.
- Exit Acquired by M&S.
Competitors of Thread
Thread has 3 listed competitors in our database. They include Moonsift, Armocromia and Your Choix.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| moonsift.com | 2018 | London, United Kingdom | 4 | Personalized fashion items are curated through AI browser extension. | ||
| armocromia.app | 2020 | United Kingdom | An app-based platform providing personalized fashion and beauty recommendations. | |||
| yourchoix.com | 2017 | Leicester, United Kingdom | Operates as an online retailer specializing in fashion products with personal shopper services. |
Detailed competitors of Thread
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Thread
The website of Thread (thread.com) receives about 30.2K visits a month.
- Monthly visits30.2K
▼ 8.7% vs previous month
Websites whose visitors overlap most with Thread. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eventbrite.com | 100% | 40.9M | #1,259 | View details | |
| groupon.com | 100% | 19.4M | #2,572 | View details | |
| businessoffashion.com | 56% | 1.3M | #57,693 | View details | |
ge.la.to | ge.la.to | 56% | – | ||
| zoosk.com | 56% | 2.8M | #12,083 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Thread
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Thread
Complete news archive for Thread
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Thread
Thread was founded in 2012.
Thread is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Thread is a funded company, having raised a total of $15.83M across 7 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jun 2012.
Thread has 72 employees.
Thread was established to simplify dressing well for men and women through innovative technology. The company was known for combining cutting-edge AI with expert stylists to offer tailored clothing recommendations. Operations were centered in the fashion technology sector, aiming to democratize style. Partnerships, notably with MS, were formed to expand reach. However, independent trading has ceased following the acquisition of Threads technology and brand by Marks Spencer.
Thread's top competitors include Moonsift, Armocromia and Your Choix.
Thread offers Personalized Clothing Recommendations.
Thread has 18 investors. Key investors include Marks & Spencer, H&M, Balderton Capital, ProVen, and TriplePoint Capital.
Thread operates through Thread Online Ltd.
Yes. Thread was acquired by M&S in December 2022.