About Tire Rack
Tire Rack is a Transportation, Automotive & Logistics company based in South Bend (United States) founded in 1979 by Peter Veldman, and was acquired by Discount Tire in December 2021. Tires and automotive accessories are retailed by Tire Rack. Its chief executive, as recorded, is Mike Joines. Its website tirerack.com draws about 5.2 million monthly visits. Tire Rack offers products and services including Tires, Wheels, and Parts and Accessories. Its focus areas include Auto, Auto Retail & Aftersales, Parts & Accessories and B2C. Its legal entity is THE TIRE RACK, INC. Its competitors include Valvoline, AutoZone and LKQ.
Company details
Tire Rack was founded in 1979 and is headquartered in South Bend, United States. Operations focus on the retail sector for automotive products, where tires, wheels, and related accessories are supplied through an online platform. Services include product selection, fitment advice, and shipping to customers across the country, with emphasis on inventory management and customer support in the automotive aftermarket industry.
- Headquarters South Bend, United States
- Founders Peter Veldman
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Automotive Industry
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website tirerack.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Discount Tire (Dec 2021)
- Legal Name The Tire Rack, Inc.
- InvestorsLeonard Green and Partners
& 1 more
- Acquired byDiscount Tire
(Dec 2021)
Products & Services of Tire Rack
Tire Rack offers a comprehensive portfolio of products and services, including Tires, Wheels, and Parts and Accessories.
Products for vehicle tire selection and performance.
Components to improve vehicle aesthetics and functionality.
Items like brakes and suspension for vehicle maintenance.
Apps and channels of Tire Rack
its YouTube channel Tire Rack has 67.4K subscribers and 30 videos.
Videos from Tire Rack
The most watched videos on Tire Rack's YouTube channel, Tire Rack (67.4K subscribers). Click a video to play it here.
More on Tire Rack.
Funding Insights of Tire Rack
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Tire Rack with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2005 | Private Equity Round | β | β |
2 investors in total: 2 institutional.
Investors in Tire Rack
Tire Rack has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Leonard Green and Partners and Discount Tire.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Recapitalizations are targeted through private equity investments by the firm. | leonardgreen.com | Los Angeles, United States | ||
Retailer offering tires, wheels, and accessories for vehicles online and in stores. | 1997 | discounttire.com | Madison, United States |
Investor details for Tire Rack
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of Tire Rack
63 people are tracked at Tire Rack (14 in leadership, 49 in team).
| Name | Role | Group |
|---|---|---|
Peter Veldman | Founder | Leadership |
Mike Joines | CEO | Leadership |
Anubhav Garg | Director, Procurement Systems & Analytics | Leadership |
Daniel Gersey | Assistant Vice President - Media Buying | Leadership |
Dawn Reitman | VP Of Purchasing And Program Compliance | Leadership |
Mark Burkey | Vice President Of It/is Operations | Leadership |
Woody Rogers | VP - Marketing | Leadership |
Jeff Joines | Vice President, Distribution And Logistics | Leadership |
Melissa Flanagan | Assistant Vice President Of IT Operations | Leadership |
Danny Eggleston | Vice President Of Software Development | Leadership |
Jack Takesian | Director Of Marketing Intelligence | Leadership |
Randsom Rockliffe | Director, Organic Growth | Leadership |
Sue Blasko | Director Of Communications And Promotions | Leadership |
Amanda Straup | Assistant Vice President, Digital Operations | Leadership |
Enna Faal | IT Project Manager | Team |
Bruce Miller | IT Infrastructure Engineer | Team |
Brendan Wilczynski | Business Insights Senior Manager | Team |
April Nwosu | IT Business Analyst | Team |
Christine Steele | Brand Activation Coordinator | Team |
Brenda Arias | IT Project Manager | Team |
43 more people are available in the full profile.
Complete people profiles for Tire Rack
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Tire Rack
3 dated milestones of Tire Rack across 42 years, from founding to its latest funding, stage changes and deals.
- Founded Tire Rack is founded.
- Funding First funding round.
- Exit Acquired by Discount Tire.
Competitors of Tire Rack
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| valvoline.com | 1866 | Lexington, United States | Lubricants and automotive services are marketed and supplied. | |||
| autozone.com | 1979 | Memphis, United States | 119,000 | Automotive replacement parts and accessories are retailed by AutoZone. | ||
| lkqcorp.com | 1998 | Chicago, United States | 1,578 | Distributes recycled auto parts and services through wholesale and retail. |
Detailed competitors of Tire Rack
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Tire Rack
The website of Tire Rack (tirerack.com) receives about 5.2M visits a month and ranks #7,590 among all websites worldwide, #114 in Automotive Industry.
- Monthly visits5.2M
▼ 14.5% vs previous month
- Unique visitors2.9M
per month
- Global rank#7,590
among all websites
- Category rank#114
Vehicles · Automotive Industry
- Bounce rate33%
- Pages per visit5.1
- Average visit4 min 07 sec
- DevicesDesktop 35% Β· Mobile 65%
Websites whose visitors overlap most with Tire Rack. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| discounttire.com | 100% | #6,461 | View details | ||
| goodyear.com | 83% | 1.2M | #43,989 | View details | |
| simpletire.com | 83% | 840.3K | #52,911 | View details | |
| tires-easy.com | 82% | #53,003 | View details | ||
| pepboys.com | 75% | 1.7M | #28,738 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Tire Rack
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- 40 similar websites
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Related news about Tire Rack
Complete news archive for Tire Rack
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Frequently Asked Questions about Tire Rack
Tire Rack was founded in 1979 and raised its 1st funding round 26 years after it was founded.
Tire Rack is headquartered in South Bend, United States. It is registered at South Bend, Indiana, United States.
Mike Joines is the CEO of Tire Rack, as recorded in our data.
Tire Rack was founded in 1979 and is headquartered in South Bend, United States. Operations focus on the retail sector for automotive products, where tires, wheels, and related accessories are supplied through an online platform. Services include product selection, fitment advice, and shipping to customers across the country, with emphasis on inventory management and customer support in the automotive aftermarket industry.
Tire Rack offers Tires, Wheels, and Parts and Accessories.
Tire Rack has 2 investors. Key investors include Leonard Green and Partners, and Discount Tire.
Tire Rack operates through The Tire Rack, Inc..
Yes. Tire Rack was acquired by Discount Tire in December 2021.
The website of Tire Rack receives about 5.2 million visits a month and ranks #7,590 among all websites worldwide.

