Tire Rack

South Bend, United States Founded: 1979 • Age: 47 yrs Acquired By Discount Tire
Tires and automotive accessories are retailed by Tire Rack.

About Tire Rack

Tire Rack is a Transportation, Automotive & Logistics company based in South Bend (United States) founded in 1979 by Peter Veldman, and was acquired by Discount Tire in December 2021. Tires and automotive accessories are retailed by Tire Rack. Its chief executive, as recorded, is Mike Joines. Its website tirerack.com draws about 5.2 million monthly visits. Tire Rack offers products and services including Tires, Wheels, and Parts and Accessories. Its focus areas include Auto, Auto Retail & Aftersales, Parts & Accessories and B2C. Its legal entity is THE TIRE RACK, INC. Its competitors include Valvoline, AutoZone and LKQ.

Company details

Tire Rack was founded in 1979 and is headquartered in South Bend, United States. Operations focus on the retail sector for automotive products, where tires, wheels, and related accessories are supplied through an online platform. Services include product selection, fitment advice, and shipping to customers across the country, with emphasis on inventory management and customer support in the automotive aftermarket industry.

  • Headquarters South Bend, United States
  • Founders Peter Veldman
  • Stage Acquired
  • Sectors
    Transportation, Automotive & Logistics
  • Website category Vehicles · Automotive Industry
  • Email
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  • Phone
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  • Website tirerack.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Discount Tire (Dec 2021)
  • Legal Name The Tire Rack, Inc.
Key Metrics

Products & Services of Tire Rack

Tire Rack offers a comprehensive portfolio of products and services, including Tires, Wheels, and Parts and Accessories.

Tires
Automotive Products

Products for vehicle tire selection and performance.

Wheels
Automotive Products

Components to improve vehicle aesthetics and functionality.

Parts and Accessories
Automotive Products

Items like brakes and suspension for vehicle maintenance.

Apps and channels of Tire Rack

its YouTube channel Tire Rack has 67.4K subscribers and 30 videos.

Tire Rack
YouTube 67.4K subscribers 30 videos Autos & Vehicles
Open channel

Videos from Tire Rack

The most watched videos on Tire Rack's YouTube channel, Tire Rack (67.4K subscribers). Click a video to play it here.

Tire Rack - Anthem 2.0 Commercial
5.6M views
Tire Rack - Plumber Commercial
3.7M views
Are EV-Specific Tires Better than Popular Non-EV Tires? – 2025 Test 1
64.3K views
Streetable and Dedicated Track Tires - 2025 Test 4A
62.4K views

More on Tire Rack.

Funding Insights of Tire Rack

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Tire Rack with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2005Private Equity Round––
Valuation history

2 investors in total: 2 institutional.

Investors in Tire Rack

Tire Rack has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Leonard Green and Partners and Discount Tire.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Recapitalizations are targeted through private equity investments by the firm.
leonardgreen.comLos Angeles, United States
Retailer offering tires, wheels, and accessories for vehicles online and in stores.
1997discounttire.comMadison, United States
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Investor details for Tire Rack

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People of Tire Rack

63 people are tracked at Tire Rack (14 in leadership, 49 in team).

NameRoleGroup
Peter Veldman
FounderLeadership
Mike Joines
CEOLeadership
Anubhav Garg
Director, Procurement Systems & AnalyticsLeadership
Daniel Gersey
Assistant Vice President - Media BuyingLeadership
Dawn Reitman
VP Of Purchasing And Program ComplianceLeadership
Mark Burkey
Vice President Of It/is OperationsLeadership
Woody Rogers
VP - MarketingLeadership
Jeff Joines
Vice President, Distribution And LogisticsLeadership
Melissa Flanagan
Assistant Vice President Of IT OperationsLeadership
Danny Eggleston
Vice President Of Software DevelopmentLeadership
Jack Takesian
Director Of Marketing IntelligenceLeadership
Randsom Rockliffe
Director, Organic GrowthLeadership
Sue Blasko
Director Of Communications And PromotionsLeadership
Amanda Straup
Assistant Vice President, Digital OperationsLeadership
Enna Faal
IT Project ManagerTeam
Bruce Miller
IT Infrastructure EngineerTeam
Brendan Wilczynski
Business Insights Senior ManagerTeam
April Nwosu
IT Business AnalystTeam
Christine Steele
Brand Activation CoordinatorTeam
Brenda Arias
IT Project ManagerTeam

43 more people are available in the full profile.

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Complete people profiles for Tire Rack

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  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Tire Rack

3 dated milestones of Tire Rack across 42 years, from founding to its latest funding, stage changes and deals.

  1. Founded Tire Rack is founded.
  2. Funding First funding round.
  3. Exit Acquired by Discount Tire.

Competitors of Tire Rack

Tire Rack has 3 listed competitors in our database. They include Valvoline, AutoZone and LKQ.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
valvoline.com1866Lexington, United States
Lubricants and automotive services are marketed and supplied.
autozone.com1979Memphis, United States119,000
Automotive replacement parts and accessories are retailed by AutoZone.
lkqcorp.com1998Chicago, United States1,578
Distributes recycled auto parts and services through wholesale and retail.
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Detailed competitors of Tire Rack

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Tire Rack

The website of Tire Rack (tirerack.com) receives about 5.2M visits a month and ranks #7,590 among all websites worldwide, #114 in Automotive Industry.

  • Monthly visits
    5.2M

    ▼ 14.5% vs previous month

  • Unique visitors
    2.9M

    per month

  • Global rank
    #7,590

    among all websites

  • Category rank
    #114

    Vehicles · Automotive Industry

Similar websites

Websites whose visitors overlap most with Tire Rack. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
discounttire.com
100%
#6,461View details
goodyear.com
83%
1.2M#43,989View details
simpletire.com
83%
840.3K#52,911View details
tires-easy.com
82%
#53,003View details
pepboys.com
75%
1.7M#28,738View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Tire Rack

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  • 40 similar websites
  • Audience overlap
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Related news about Tire Rack

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Complete news archive for Tire Rack

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Tire Rack

Tire Rack was founded in 1979 and raised its 1st funding round 26 years after it was founded.

Tire Rack is headquartered in South Bend, United States. It is registered at South Bend, Indiana, United States.

Mike Joines is the CEO of Tire Rack, as recorded in our data.

Tire Rack was founded in 1979 and is headquartered in South Bend, United States. Operations focus on the retail sector for automotive products, where tires, wheels, and related accessories are supplied through an online platform. Services include product selection, fitment advice, and shipping to customers across the country, with emphasis on inventory management and customer support in the automotive aftermarket industry.

Tire Rack's top competitors include AutoZone, Valvoline and LKQ.

Tire Rack offers Tires, Wheels, and Parts and Accessories.

Tire Rack has 2 investors. Key investors include Leonard Green and Partners, and Discount Tire.

Tire Rack operates through The Tire Rack, Inc..

Yes. Tire Rack was acquired by Discount Tire in December 2021.

The website of Tire Rack receives about 5.2 million visits a month and ranks #7,590 among all websites worldwide.

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