About Toast Ale
Toast Ale is a Retail company based in London (United Kingdom) founded in 2015 by Serge Robert Guy Kremer, Tristram Stuart, and Robert Wilson. Beer is brewed with surplus bread by this internet-first brand. It operates in the Retail and Consumer sectors. Toast Ale has raised $2.58 million across 3 funding rounds from investors including National Geographic, Heineken and FoodBytes. The company has 5 employees. Toast Ale was last valued at $6.9 million in June 2018. Toast Ale offers products and services including Mixed Case, New Dawn Session IPA, Grassroots Pale Ale, Rise Up Lager, and Changing Tides 0.5% Lager. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its legal entity is TOAST ALE LTD.
Company details
Toast Ale was founded in 2015 in London, United Kingdom. Operations are conducted as an internet-first brand within the craft beer sector. Beer is produced using surplus bread, with claims that the bread is vegan and sourced from sandwich varieties. The product range encompasses craft lager, pale ale, and session IPA, focusing on sustainable brewing practices.
- Headquarters London, United Kingdom
- Employees 5
- Founders Serge Robert Guy Kremer, Tristram Stuart, Robert Wilson
- Stage Minicorn
- SectorsRetailConsumer
- Email••••••••
- Website toastale.com
- Social LinkedIn X Facebook Instagram
- Legal Name Toast Ale Ltd
- Date of Incorporation 22 Dec, 2015
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$2.58M (USD)
in 3 rounds
- Latest Funding Round$2.45M (USD), Series A
Dec 2022
- InvestorsNational Geographic
& 3 more
- Employee Count5
Products & Services of Toast Ale
Toast Ale offers a comprehensive portfolio of products and services, including Mixed Case, New Dawn Session IPA, Grassroots Pale Ale, Rise Up Lager, and Changing Tides 0.5% Lager.
Collection of craft beers for variety sampling.
Light IPA made from surplus bread for everyday enjoyment.
Pale ale focused on sustainable brewing techniques.
Traditional lager with eco-friendly production methods.
Non-alcoholic lager promoting health and sustainability.
Funding Insights of Toast Ale
Toast Ale has successfully raised a total of $2.58M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.45 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.58M
- Total Rounds 3
- Last Round Series A — $2.45M
- First Round $133,800
(Jun 2018)
- Investors Count 4
All 3 funding rounds of Toast Ale with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $2.45M | Series A | – | Heineken | |
| Mar 2019 | $10,000 | Grant | – | – | |
| Jun 2018 | $133,800 | Seed | $6.9M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2018 | $6.9M | •••••••• |
Last known valuation $6.9M (Jun 2018). 4 investors in total: 3 institutional and 1 angel.
Investors in Toast Ale
Toast Ale has secured backing from 4 investors, including institutional and angel investors. Prominent investors backing the company include National Geographic, Heineken and FoodBytes.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Beer and cider brands are produced and marketed worldwide. | 1864 | heineken.com | Amsterdam, Netherlands | |
Subscription-based access to science and nature content is offered. | 1888 | nationalgeographic.com | ||
Pitch competition and networking platform for food and agriculture startups | 2015 | foodbytesworld.com | New York, United States | |
PP Paul Polman | Global business leader, ex-CEO Unilever, active angel investor in sustainability | unknown_357abe77eb7644aea |
Investor details for Toast Ale
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Toast Ale
11 people are tracked at Toast Ale (6 in leadership, 3 in board & advisors, 2 in team); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
Serge Robert Guy Kremer | Co-Founder | Leadership |
Tristram Stuart | Co-Founder | Leadership |
Robert Wilson | Co-Founder | Leadership |
Rob Wilson | CEO | Leadership |
Ben Amos | Head Brewer At Microbrewery | Leadership |
Louisa Ziane | Co-Founder & COO | Leadership |
Paul Lindley | Non-Exec Director | Board & advisors |
Serge Kremer | Non-Executive Director | Board & advisors |
Helen Jones | Board Member | Board & advisors |
Stuart Robson | Master Brewer | Team |
Doug Carson | Operations Coordinator | Team |
Complete people profiles for Toast Ale
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Toast Ale
4 dated milestones of Toast Ale across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Toast Ale is founded.
- Funding First funding round of $134K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $2.5M.
Web traffic of Toast Ale
The website of Toast Ale (toastale.com) receives about 9.6K visits a month.
- Monthly visits9.6K
▲ 1765.1% vs previous month
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Frequently Asked Questions about Toast Ale
Toast Ale was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Toast Ale is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Toast Ale is a funded company, having raised a total of $2.58M across 3 funding rounds to date. The company's 1st funding round was a Seed of $133.8K, raised on Jun 2018.
Toast Ale has 5 employees.
Toast Ale was founded in 2015 in London, United Kingdom. Operations are conducted as an internet-first brand within the craft beer sector. Beer is produced using surplus bread, with claims that the bread is vegan and sourced from sandwich varieties. The product range encompasses craft lager, pale ale, and session IPA, focusing on sustainable brewing practices.
Toast Ale offers Mixed Case, New Dawn Session IPA, Grassroots Pale Ale, Rise Up Lager, and Changing Tides 0.5% Lager.
Toast Ale has 4 investors. Key investors include National Geographic, Heineken, FoodBytes, and Paul Polman.
The valuation of Toast Ale is $6.9M as of Jun 2018.
Toast Ale operates through Toast Ale Ltd.