About TOAST
TOAST is a Retail company based in Swansea (United Kingdom) founded in 1997 by Jamie Seaton and Jessica Seaton, and was acquired by BESTSELLER in April 2018. Multi-category fashion products for men and women are offered online. The company has 326 employees. Its chief executive, as recorded, is Suzie De Rohan Willner. Its website toa.st draws about 1.6 million monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is TOAST (MAIL ORDER) LIMITED.
Company details
TOAST was founded in 1997 in Swansea, United Kingdom, as an internet-first brand in the fashion sector. Multi-category apparel for men and women is provided, including jumpsuits, skirts, trousers, tops, and jackets. Accessories such as handbags, footwear, sunglasses, and hats are also available, alongside homeware products. Operations focus on direct-to-consumer sales through the online domain toa.st.
- Headquarters Swansea, United Kingdom
- Employees 326
- Founders Jamie Seaton, Jessica Seaton
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website toa.st
- Social LinkedIn X Facebook Instagram
- Acquired by BESTSELLER (Apr 2018)
- Legal Name Toast (Mail Order) Limited
- Date of Incorporation 07 Jul, 1997
- Jurisdiction SWANSEA, WALES
- Annual Revenue$38.93 M (USD)2as on Jul 31, 2021
- Net Profit$2.7 M (USD)63as on Jul 31, 2021
- Investors
- Employee Count326
- Acquired byBESTSELLER
(Apr 2018)
Investors in TOAST
TOAST has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include BESTSELLER.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fashion products from multiple brands are retailed through a chain. | 1975 | bestseller.com | Brande, Denmark |
Investor details for TOAST
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TOAST
21 people are tracked at TOAST (9 in leadership, 12 in team); the tracked headcount is 326.
| Name | Role | Group |
|---|---|---|
Jamie Seaton | Co-Founder | Leadership |
Jessica Seaton | Co-Founder & Director | Leadership |
Suzie De Rohan Willner | CEO | Leadership |
Rosie McKissock | Brand Director | Leadership |
Clare York (Gribble) | Chief Financial Officer | Leadership |
Claire Robinson | Head Of Marketing | Leadership |
Aman Narang | CEO, Co-Founder | Leadership |
Rachel Cure | Head Of Production | Leadership |
Laura Shippey | Creative Director | Leadership |
Gianluca Floris | Retoucher | Team |
Catie Palmer | Menswear Designer | Team |
Emma Brooks | Senior Knitwear Designer | Team |
Ruth Smith | Senior Marketing Executive | Team |
Madeleine Michell | Communications Manager | Team |
Sarah Saad | Part-time Production Coordinator - Accessories & Homewear | Team |
Elin Trainer Olsson | Senior Womenswear Designer | Team |
Oren Cohen | Menswear Designer | Team |
Chloe Sainsbury | Financial Controller | Team |
Lisa Phillips | Finance Manager | Team |
Callum McDonald | Management Accountant | Team |
1 more people are available in the full profile.
Complete people profiles for TOAST
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TOAST
2 dated milestones of TOAST across 21 years, from founding to its latest funding, stage changes and deals.
- Founded TOAST is founded.
- Exit Acquired by BESTSELLER.
Web traffic of TOAST
The website of TOAST (toa.st) receives about 1.6M visits a month and ranks #22,154 among all websites worldwide, #1,048 in Fashion and Apparel.
- Monthly visits1.6M
▼ 20.7% vs previous month
- Unique visitors732.7K
per month
- Global rank#22,154
among all websites
- Category rank#1,048
Lifestyle · Fashion and Apparel
- Bounce rate46%
- Pages per visit4.9
- Average visit2 min 56 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with TOAST. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cos.com | cos.com | 100% | #2,386 | – | |
| sezane.com | 94% | 8.5M | #3,558 | View details | |
freepeople.com | freepeople.com | 93% | #2,473 | – | |
| anthropologie.com | 93% | #1,570 | View details | ||
| uniqlo.com | 92% | 105.4M | #219 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TOAST
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Toast
Complete news archive for TOAST
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about TOAST
TOAST was founded in 1997.
TOAST is headquartered in Swansea, United Kingdom. It is registered at Swansea, Wales, United Kingdom.
Suzie De Rohan Willner is the CEO of TOAST, as recorded in our data.
TOAST has 326 employees.
Annual revenue of TOAST is $38.93M as on Jul 31, 2021.
TOAST was founded in 1997 in Swansea, United Kingdom, as an internet-first brand in the fashion sector. Multi-category apparel for men and women is provided, including jumpsuits, skirts, trousers, tops, and jackets. Accessories such as handbags, footwear, sunglasses, and hats are also available, alongside homeware products. Operations focus on direct-to-consumer sales through the online domain toa.st.
TOAST has 1 investor. Key investors include BESTSELLER.
TOAST operates through Toast (Mail Order) Limited.
Yes. TOAST was acquired by BESTSELLER in April 2018.
The website of TOAST receives about 1.6 million visits a month and ranks #22,154 among all websites worldwide.