About TOASTIE
TOASTIE is a Consumer company based in London (United Kingdom) founded in 2019. Eco-friendly kids apparel is provided by an internet-first brand. TOASTIE has raised $847.84 thousand across 2 funding rounds from investors including Midlands Engine Investment Fund. The company has 2 employees. Its website toastiekids.com draws about 37 thousand monthly visits. Its focus areas include Retail, Mom & Baby Care, Commerce and Fashion. Its legal entity is TINY EXPLORER APPAREL LIMITED. Its competitors include Lilly and Sid, GrowGrows and Boy Wonder.
Company details
TOASTIE was founded in 2019 in London, United Kingdom, as an internet-first brand in the childrens apparel sector. Sustainable fabrics derived from recycled bottles are used in products such as raincoats, pram suits, sweatshirts, puffers, jackets, and beanies. Operations focus on eco-friendly packaging, with the catalog distributed primarily through online channels to support environmental sustainability.
- Headquarters London, United Kingdom
- Employees 2
- SectorsConsumer
- Website toastiekids.com
- Social LinkedIn X Facebook Instagram
- Legal Name Tiny Explorer Apparel Limited
- Date of Incorporation 24 Jan, 2020
- Jurisdiction COALVILLE, ENGLAND
- Total Equity Funding$847.84K (USD)
in 2 rounds
- Latest Funding Round$437.55K (USD), Seed
Jun 2022
- Investors
- Employee Count2
Funding Insights of TOASTIE
TOASTIE has successfully raised a total of $847.84K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $437.55 thousand completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $847,843
- Total Rounds 2
- Last Round Seed — $437,549
- First Round $410,294
(Nov 2021)
- Investors Count 1
All 2 funding rounds of TOASTIE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $437,549 | Seed | – | – | – |
| Nov 2021 | $410,294 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in TOASTIE
TOASTIE has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Midlands Engine Investment Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment funding is provided to support Midlands SMEs growth. | meif.co.uk | Sheffield, United Kingdom |
Investor details for TOASTIE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of TOASTIE
1 people are tracked at TOASTIE (1 in leadership); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Kirstie Duke | Co-Founder | Leadership |
Complete people profiles for TOASTIE
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Timeline of TOASTIE
3 dated milestones of TOASTIE across 3 years, from founding to its latest funding, stage changes and deals.
- Founded TOASTIE is founded.
- Funding First funding round of $410K.
- Funding Latest funding round, Seed, of $438K.
Competitors of TOASTIE
TOASTIE has 3 listed competitors in our database. They include Lilly and Sid, GrowGrows and Boy Wonder.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lillyandsid.com | 2009 | London, United Kingdom | 2 | Organic kids' clothing is offered by an internet-first brand. | ||
| growgrows.com | 2022 | Manchester, United Kingdom | Baby and toddler sleepwear products are made from sustainable materials. | |||
| boywonderland.com | 2016 | Ashby De La Zouch, United Kingdom | 1 | Operates a direct-to-consumer brand specializing in casual wear for children. |
Detailed competitors of TOASTIE
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Web traffic of TOASTIE
The website of TOASTIE (toastiekids.com) receives about 37.1K visits a month.
- Monthly visits37.1K
▲ 11.5% vs previous month
Websites whose visitors overlap most with TOASTIE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
herboo.com | herboo.com | 100% | #2,613,559 | – | |
shop.ashmolean.org | shop.ashmolean.org | 88% | #1,086,587 | – | |
sotogardens.com | sotogardens.com | 85% | #1,218,721 | – |
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Related news about Toastie
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Frequently Asked Questions about TOASTIE
TOASTIE was founded in 2019 and raised its 1st funding round 2 years after it was founded.
TOASTIE is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
TOASTIE is a funded company, having raised a total of $847.84K across 2 funding rounds to date. The company's 1st funding round was a Seed of $410.29K, raised on Nov 2021.
TOASTIE has 2 employees.
TOASTIE was founded in 2019 in London, United Kingdom, as an internet-first brand in the childrens apparel sector. Sustainable fabrics derived from recycled bottles are used in products such as raincoats, pram suits, sweatshirts, puffers, jackets, and beanies. Operations focus on eco-friendly packaging, with the catalog distributed primarily through online channels to support environmental sustainability.
TOASTIE's top competitors include Lilly and Sid, GrowGrows and Boy Wonder.
TOASTIE has 1 investor. Key investors include Midlands Engine Investment Fund.
TOASTIE operates through Tiny Explorer Apparel Limited.