About TODAY
TODAY is a company based in New York (United States) founded in 2008. It operates as a Advertising Model and Affiliate Model. TODAY has completed 3 acquisitions, including Astrology.com, FamilyPoint and Promotions.com. TODAY offers products and services including TODAY Show, TODAY.com, Shop TODAY, and Start TODAY.
- Investments & AcquisitionsAstrology.com
& 2 more
Products & Services of TODAY
TODAY offers a comprehensive portfolio of products and services, including TODAY Show, TODAY.com, Shop TODAY, and Start TODAY.
Morning show delivering news and lifestyle content.
Digital platform offering news and lifestyle articles.
Platform providing product recommendations and shopping deals.
App offering fitness and wellness guidance daily.
Investments & Acquisitions by TODAY
TODAY has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Astrology.com, FamilyPoint and Promotions.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online promotional services are provided by Promotions.com. | promotions.com | Salt Lake, United States | 1993 | Feb 2002 | $13.3M | |
Astrology services including horoscopes and readings are delivered online. | astrology.com | San Francisco, United States | 1995 | Feb 2001 | •••• | |
Limited information available | familypoint.com | New York, United States | 1997 | Sep 1999 | $26M |
Complete acquisition details for TODAY
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of TODAY
4 dated milestones of TODAY across 9 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires FamilyPoint.
- Acquisition Acquires Astrology.com.
- Acquisition Acquires Promotions.com.
- Founded TODAY is founded.
Web traffic of TODAY
The website of TODAY (today.com) receives about 17.6M visits a month and ranks #4,397 among all websites worldwide, #487 in News and Media.
- Monthly visits17.6M
▼ 2% vs previous month
- Unique visitors12.2M
per month
- Global rank#4,397
among all websites
- Category rank#487
News and Media
- Bounce rate65%
- Pages per visit1.5
- Average visit52 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with TODAY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| people.com | 100% | 183.1M | #290 | View details | |
| nbcnews.com | 82% | – | #577 | View details | |
| usatoday.com | 80% | 134.6M | #364 | View details | |
abcnews.go.com | abcnews.go.com | 78% | – | #1,025 | – |
| usmagazine.com | 76% | 16.8M | #3,965 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TODAY
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to TODAY
10 companies that operate in the same segment as TODAY (Film, TV & Broadcasting Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Software is provided for managing, distributing, and monetizing media content. | 1987 | Burlington, Vermont, United States | – | USD 523.32 K | – | |
Sky is recognized as a provider of TV, broadband, and mobile services. | 1990 | Isleworth, England, United Kingdom | – | – | 31,000 | |
Integrated telecom and IPTV services are provided to Canadian customers. | 1874 | Vancouver, British Columbia, Canada | – | USD 14.86 B | 106,800 | |
Integrated telecommunication and TV services are provided across Finland. | 1999 | Helsinki, Finland | USD 188.17 M | – | – | |
Cloud solutions for broadcast, streaming, and advertising industries are provided. | 2008 | Bengaluru, Karnataka, India | USD 364.17 M | USD 87.14 M | 746 | |
Digital media recognition solutions are provided for content management. | 1993 | Emeryville, California, United States | USD 50.99 M | – | 248 | |
Ad data management is facilitated by AI across connected devices. | 2008 | San Francisco, California, United States | USD 46.34 M | – | 384 | |
Online event ticketing platform offering a wide range of entertainment options, including movies, concerts, sports, and plays, enabling users to di... | 1999 | Mumbai, Maharashtra, India | – | – | – | |
Provider of music distribution and artist and label services globally | 1997 | New York, New York, United States | USD 14.7 M | – | – |
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Frequently Asked Questions about TODAY
TODAY was founded in 2008.
TODAY is headquartered in New York, United States. It is registered at New York, New York, United States.
TODAY, operated by NBCUniversal Media, LLC, is a pioneering morning television show launched in 1952, serving as a trusted source for news, wellness, parenting, and pop culture content. It is broadcasted daily with segments like the 3rd Hour of TODAY and TODAY with Jenna Friends, alongside weekend editions. The digital arm, TODAY.com, extends its reach by providing articles, recipes, and lifestyle tips. Additionally, Shop TODAY offers curated product recommendations, while Start TODAY supports wellness through a dedicated app. The brand operates within the media and entertainment sector, focusing on both television broadcasting and online content delivery to inform and inspire a wide audience.
TODAY offers TODAY Show, TODAY.com, Shop TODAY, and Start TODAY.
TODAY has made 3 acquisitions, including Astrology.com, FamilyPoint, and Promotions.com.
TODAY operates through Nbcuniversal Media, Llc.
The website of TODAY receives about 17.6 million visits a month and ranks #4,397 among all websites worldwide.