About Tonies
Tonies is a publicly listed company based in Dusseldorf (Germany) founded in 2014, and was acquired by Armira in September 2019. Audiovisual products for children, including screen-free players, are developed. The company has 561 employees. Its website tonies.com draws about 3.3 million monthly visits. Tonies offers products and services including Toniebox, Tonies, Accessories, and Bundles. Its focus areas include Consumer, Music Tech, Innovative Hardware and Music Listening Devices. Its legal entity is tonies GmbH.
Company details
Tonie was founded in 2014 in Dusseldorf, Germany, and operates in the childrens entertainment sector. Audiovisual products are developed, with a focus on screen-free digital listening devices. Stories, songs, and educational content are played through these players. Controls for volume adjustment, fast-forwarding, rewinding, and content selection are included to enable independent use by young children. The companys domain is tonies.com.
Products & Services of Tonies
Tonies offers a comprehensive portfolio of products and services, including Toniebox, Tonies, Accessories, and Bundles.
Screen-free device for playing children's stories and songs
Collectible figures with educational and entertainment content
Items to enhance audio experience for kids
Combined sets of Tonies and Toniebox for family use
Apps and channels of Tonies
its YouTube channel tonies_uk has 7.62K subscribers and 30 videos.
Videos from Tonies
The most watched videos on Tonies's YouTube channel, tonies_uk (7.62K subscribers). Click a video to play it here.
More on tonies_uk.
Investors in Tonies
Tonies has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Luxempart, Armira and ATHOS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Armira is recognized as a leading investment holding company. | armira.de | |||
Investment management services are provided by Luxempart since 1988. | 1988 | luxempart.lu | Leudelange, Luxembourg | |
| athos.de |
Investor details for Tonies
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Tonies
52 people are tracked at Tonies (17 in leadership, 7 in board & advisors, 28 in team); the tracked headcount is 561.
| Name | Role | Group |
|---|---|---|
Patric Faßbender | Co-Founder & Co-CEO | Leadership |
Art Batchelder | Head Of National Sales, US | Leadership |
Alexander Hennessy | Vice President, Ecommerce & Customer Strategy | Leadership |
Jessica C. | VP Of Operations | Leadership |
Christoph Frehsee | Managing Director North America | Leadership |
Ryan Higgins | Head Of Customer Happiness | Leadership |
Megan Moreland | Director, Product Portfolio Management - North America | Leadership |
Melanie Schniepp | Marketing Director, Retail & Trade | Leadership |
Christopher Laurich | Head Of International Business Strategy | Leadership |
Ashley Medeiros | Head Of Legal And Compliance | Leadership |
Erica Foley | Head Of People Operations/business Partner | Leadership |
Marcus Stahl | Co-Founder & Co-CEO | Leadership |
Enoch Platas | Head Of Product, US E-commerce | Leadership |
Signo Jesse Uddenberg | Interim VP Wholesale Sales | Leadership |
Hilary F. | Head Of Content | Leadership |
Fernanda Israel de Magalhaes | Head Of Finance | Leadership |
Stephen Odierna | Head Of Sales, Walmart | Leadership |
Alexander Kudlich | Board Member | Board & advisors |
Thilo Fleck | Board Member | Board & advisors |
Christian Bailly | Vice Chairman | Board & advisors |
32 more people are available in the full profile.
Complete people profiles for Tonies
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Tonies
Tonies is a publicly listed company on the XETR with ticker symbol TNIE in Germany, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date11 Feb 2022
- Listed onOTCMKTS: TNIEF
- Listed entitytonies SE Class A
- Exchange sectorConsumer durables
- ISINLU2333563281
- Share price11.90 EUR (+0.68% on the day) · 2026-10-14
- Market capitalisation1,499,338,447.00 EUR
- Price to earnings41.1
- EPS (diluted, trailing year)-0.13 EUR
- Volume (last session)10,410
Financials of Tonies
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 630.4M EUR | 13.1M EUR | 48.5M EUR |
| 2024 | 480.6M EUR | 13.1M EUR | 18.6M EUR |
| 2023 | 360.9M EUR | -11.8M EUR | 1.2M EUR |
| 2022 | 258.3M EUR | -31.7M EUR | -35.1M EUR |
| 2021 | 188.0M EUR | -240.5M EUR | -244.6M EUR |
Detailed financial statements for Tonies
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Tonies
3 dated milestones of Tonies across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Tonies is founded.
- Exit Acquired by Armira.
- IPO Lists on the stock exchange (IPO).
Web traffic of Tonies
The website of Tonies (tonies.com) receives about 3.3M visits a month and ranks #9,368 among all websites worldwide, #411 in Childcare.
- Monthly visits3.3M
▼ 34.9% vs previous month
- Unique visitors2.2M
per month
- Global rank#9,368
among all websites
- Category rank#411
Lifestyle · Childcare
- Bounce rate30%
- Pages per visit5.1
- Average visit2 min 22 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Tonies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lovevery.co.uk | lovevery.co.uk | 100% | #277,740 | – | |
kiddymoon.co.uk | kiddymoon.co.uk | 98% | #980,251 | – | |
goodevas.com | goodevas.com | 98% | #388,391 | – | |
| lovevery.com | 98% | 1.5M | #27,701 | View details | |
lovevery.eu | lovevery.eu | 97% | #240,778 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Tonies
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Tonies
Complete news archive for Tonies
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Tonies
Tonies was founded in 2014.
Tonies is headquartered in Dusseldorf, Germany. It is registered at Dusseldorf, North Rhine-westphalia, Germany.
Tonies has 561 employees.
Annual revenue of Tonies is $740.66M as on Dec 31, 2025.
Tonie was founded in 2014 in Dusseldorf, Germany, and operates in the childrens entertainment sector. Audiovisual products are developed, with a focus on screen-free digital listening devices. Stories, songs, and educational content are played through these players. Controls for volume adjustment, fast-forwarding, rewinding, and content selection are included to enable independent use by young children. The companys domain is tonies.com.
Tonies offers Toniebox, Tonies, Accessories, and Bundles.
Yes, Tonies is publicly traded on XETR under the ticker symbol TNIE.
Tonies operates through Tonies Gmbh.
Yes. Tonies was acquired by Armira in September 2019.
The website of Tonies receives about 3.3 million visits a month and ranks #9,368 among all websites worldwide.