About Too Good To Go
Too Good To Go is a company based in Copenhagen (Denmark) founded in 2016 by Adam Sigbrand, Klaus Bagge Pedersen, Thomas Bjorn Momsen, Lucie Basch, and Jamie Crummie.. Too Good To Go has raised $58.73 million across 9 funding rounds from investors including blisce/, Jesper Lindhardt and Mike Lee. Too Good To Go has completed 1 acquisition, including weSAVEeat. Too Good To Go offers products and services including Too Good To Go App, Surprise Bags, and Business Solutions. Too Good To Go operates in a competitive market with competitors including Foodsi, FoodHero, EatClub, YourLocal and Bring Me Home, among others.
- Headquarter Copenhagen, Denmark
- Founders Adam Sigbrand, Klaus Bagge Pedersen, Thomas Bjorn Momsen, Lucie Basch, Jamie Crummie
- Stage Soonicorn
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Too Good To Go Aps
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Products & Services of Too Good To Go
Too Good To Go offers a comprehensive portfolio of products and services, including Too Good To Go App, Surprise Bags, and Business Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for buying discounted surplus food from local businesses
Discounted bundles of unsold food to minimize waste
Software for retailers to track and sell excess inventory
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Sales and Marketing
44 people
Software Development Team
41 people
Leadership Team
26 people
Senior Team
25 people
Human Resources and Administration
23 people
Product Management Team
20 people
Operations Team
15 people
Key Team
14 people
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Funding Insights of Too Good To Go
Too Good To Go has successfully raised a total of $58.73M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $133.41 thousand completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series A — $133,408
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First Round
First Round
(16 Nov 2016)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2023 | Amount | Series A - Too Good To Go | Valuation |
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| Feb, 2023 | Amount | Series A - Too Good To Go | Valuation |
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| Mar, 2022 | Amount | Series A - Too Good To Go | Valuation |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Too Good To Go
Too Good To Go has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include blisce/, Jesper Lindhardt and Mike Lee. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment support is provided to founders reshaping industries.
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Founded Year | Domain | Location | |
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Lind & Risør A/S is engaged in custom home building and architectural design.
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Founded Year | Domain | Location | |
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JL
Jesper Lindhardt |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Too Good To Go
Too Good To Go has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include weSAVEeat. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Surplus food is discovered and ordered via an app-based platform.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Too Good To Go
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Too Good To Go Comparisons
Competitors of Too Good To Go
Too Good To Go operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foodsi, FoodHero, EatClub, YourLocal and Bring Me Home, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Foodsi is focused on reducing food waste through a mobile app.
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| domain | founded_year | HQ Location |
Provider of mobile app to manage surplus food
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| domain | founded_year | HQ Location |
EatClub is operated as a dining deals platform in Australia.
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| domain | founded_year | HQ Location |
Near-to-expiry food is purchased at discounts through an online platform.
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| domain | founded_year | HQ Location |
Online marketplace to buy surplus food at discounted price
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Too Good To Go
Frequently Asked Questions about Too Good To Go
When was Too Good To Go founded?
Too Good To Go was founded in 2016.
Where is Too Good To Go located?
Too Good To Go is headquartered in Copenhagen, Denmark.
Who is the current CEO of Too Good To Go?
Mette Lykke is the current CEO of Too Good To Go.
Is Too Good To Go a funded company?
Too Good To Go is a funded company, having raised a total of $58.73M across 9 funding rounds to date. The company's 1st funding round was a Series A of $64.3K, raised on Nov 16, 2016.
What does Too Good To Go do?
Too Good To Go was founded in 2016 in Copenhagen, Denmark, as an app-based platform in the food waste reduction sector. Surplus and unsold food from stores and restaurants is linked to consumers through the mobile application, available on Android and iOS. Operations focus on preventing waste by facilitating discounted purchases, with services extended across multiple European countries.
Who are the top competitors of Too Good To Go?
What products or services does Too Good To Go offer?
Too Good To Go offers Too Good To Go App, Surprise Bags, and Business Solutions.
How many acquisitions has Too Good To Go made?
Too Good To Go has made 1 acquisition, including weSAVEeat.
Who are Too Good To Go's investors?
Too Good To Go has 6 investors. Key investors include blisce/, Jesper Lindhardt, Mike Lee, Preben Damgaard, and Lind & Risør.
What is Too Good To Go's valuation?
The valuation of Too Good To Go is $818.27M as of Jan 2021.