About Total Tools
Total Tools is an Industrial Goods & Manufacturing company based in Kilsyth (Australia) founded in 1989, and was acquired by Metcash in July 2020. Industrial tools are distributed online by Total Tools. It operates in the Industrial Goods & Manufacturing and Retail sectors. Its chief executive, as recorded, is Paul Dumbrell. Its website totaltools.com.au draws about 3.2 million monthly visits. Total Tools offers products and services including Cordless Tools, Power Tools, and Outdoor Power Equipment. Its focus areas include B2B E-Commerce, Industrial Goods, Machinery Parts and Tools and E-Distributor. Its competitors include Integrated Industrial, West Coast Fasteners and All Lifting.
Company details
Total Tools was founded in 1989 in Kilsyth, Australia, and operates as an online distributor in the industrial tools sector. A product catalog is maintained that includes power tools, automotive tools, safety tools, welding tools, and related items. Brands such as BOSCH, Festool, BAHCO, and others are featured. Distribution occurs primarily through the companys Australian-based online platform, serving industrial needs across various applications.
Products & Services of Total Tools
Total Tools offers a comprehensive portfolio of products and services, including Cordless Tools, Power Tools, and Outdoor Power Equipment.
Battery-powered tools for professional and DIY tasks
Mains-powered equipment for construction and trade work
Machines for outdoor maintenance and landscaping
Apps and channels of Total Tools
its YouTube channel Total Tools has 2.85K subscribers and 30 videos.
Videos from Total Tools
The most watched videos on Total Tools's YouTube channel, Total Tools (2.85K subscribers). Click a video to play it here.
More on Total Tools.
Investors in Total Tools
Total Tools has secured backing from 1 investor. Prominent investors backing the company include Metcash.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wholesale distribution and marketing company operating in food, liquor and hardware sectors | 1927 | metcash.com | North Ryde, Australia |
Investor details for Total Tools
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Total Tools
10 people are tracked at Total Tools (5 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Paul Dumbrell | CEO | Leadership |
Paul Skelton | General Manager | Leadership |
David Robbins | Head Of Legal | Leadership |
Ashley Gresswell | Head Of Information Technology | Leadership |
Kyall Wragge | Director | Leadership |
Colin McCann | Major Accounts & Sales | Team |
Sarah Taylor | National Safety Manager | Team |
Michael Corker | IT Project Manager | Team |
Corey Smullen | Solutions Architect | Team |
Kayne Johnston | Account Manager | Team |
Complete people profiles for Total Tools
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Total Tools
2 dated milestones of Total Tools across 31 years, from founding to its latest funding, stage changes and deals.
- Founded Total Tools is founded.
- Exit Acquired by Metcash.
Competitors of Total Tools
Total Tools has 3 listed competitors in our database. They include Integrated Industrial, West Coast Fasteners and All Lifting.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| integratedindustrial.com.au | 2006 | Perth, Australia | MRO tools and industrial supplies are provided by Integrated Industrial. | |||
| westcoastfasteners.com.au | 1995 | Perth, Australia | Online e-distributor offering industrial supplies | |||
| alllifting.com.au | 1974 | Campbellfield, Australia | Provides lifting equipment, rigging supplies, and height safety solutions for businesses. |
Detailed competitors of Total Tools
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Total Tools
The website of Total Tools (totaltools.com.au) receives about 3.2M visits a month.
- Monthly visits3.2M
▼ 10.4% vs previous month
Websites whose visitors overlap most with Total Tools. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sydneytools.com.au | sydneytools.com.au | 100% | #24,202 | – | |
tradetools.com | tradetools.com | 90% | #111,328 | – | |
toolkitdepot.com.au | toolkitdepot.com.au | 77% | #85,121 | – | |
toolmart.com.au | toolmart.com.au | 76% | #488,135 | – | |
milwaukeetool.com.au | milwaukeetool.com.au | 74% | #245,773 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Total Tools
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Total Tools
Complete news archive for Total Tools
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Total Tools
Total Tools was founded in 1989.
Total Tools is headquartered in Kilsyth, Australia. It is registered at Kilsyth, Victoria, Australia.
Paul Dumbrell is the CEO of Total Tools, as recorded in our data.
Total Tools was founded in 1989 in Kilsyth, Australia, and operates as an online distributor in the industrial tools sector. A product catalog is maintained that includes power tools, automotive tools, safety tools, welding tools, and related items. Brands such as BOSCH, Festool, BAHCO, and others are featured. Distribution occurs primarily through the companys Australian-based online platform, serving industrial needs across various applications.
Total Tools's top competitors include West Coast Fasteners, Integrated Industrial and All Lifting.
Total Tools offers Cordless Tools, Power Tools, and Outdoor Power Equipment.
Total Tools has 1 investor. Key investors include Metcash.
Yes. Total Tools was acquired by Metcash in July 2020.
The website of Total Tools receives about 3.2 million visits a month.