About Touchsides
Touchsides is a Retail company based in Johannesburg (South Africa) founded in 2013, and was acquired by Lesaka in February 2024. Shopper insights are derived from real-time in-store data analytics. It operates in the Retail and Technology sectors. Its focus areas include In Store Retail Tech, Analytics, Diversified and Brands Tech.
Company details
Touchsides is a big data and insights company that enables brands and consumer goods companies (CPGs) to measure consumers through in-store touchpoints at checkout and via mobile. They utilize real-time till point data, collected by sensors based on NFC (Near Field Communication), which is processed through their big data and analytics engines to yield shopper insights that enable retailers to drive loyalty and customer engagement strategies. Their data and insights can be accessed on either an on-going basis for a fixed monthly fee or on a customized ad-hoc basis. They primarily provide data on underserved, emerging markets such as India, Africa and China. Some of their clients include PG, Unilever, Kelloggs, Nestle, Mars, Danone, etc.
- Headquarters Johannesburg, South Africa
- Stage Acquired
- SectorsRetailTechnology
- Email••••••••
- Website touchsides.com
- Social LinkedIn X Facebook
- Acquired by Lesaka (Feb 2024)
Investors in Touchsides
Touchsides has secured backing from 1 investor. Prominent investors backing the company include Lesaka.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Bill payments, POS solution and card acceptance solution for consumers and businesses | 1997 | lesakatech.com | Cape Town, South Africa |
Investor details for Touchsides
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Timeline of Touchsides
2 dated milestones of Touchsides across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Touchsides is founded.
- Exit Acquired by Lesaka.
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Related news about Touchsides
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Frequently Asked Questions about Touchsides
Touchsides was founded in 2013.
Touchsides is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Touchsides is a big data and insights company that enables brands and consumer goods companies (CPGs) to measure consumers through in-store touchpoints at checkout and via mobile. They utilize real-time till point data, collected by sensors based on NFC (Near Field Communication), which is processed through their big data and analytics engines to yield shopper insights that enable retailers to drive loyalty and customer engagement strategies. Their data and insights can be accessed on either an on-going basis for a fixed monthly fee or on a customized ad-hoc basis. They primarily provide data on underserved, emerging markets such as India, Africa and China. Some of their clients include PG, Unilever, Kelloggs, Nestle, Mars, Danone, etc.
Touchsides has 1 investor. Key investors include Lesaka.
Yes. Touchsides was acquired by Lesaka in February 2024.