About Towona
Towona was a Media & Entertainment company based in Beijing (China) founded in 2003. It specializes in in-transit out-of-home advertising solutions. It operates on a B2B model. The company is recorded as dissolved. Its focus areas include Media and Advertising, Outdoor Advertising, Transit Advertising and In-Transit OOH. Its competitors include Xinchao Media, uze! Mobility, BrightMove Media, Karta and China Vision Media and 3 more; 4 of its 8 listed competitors have raised funding.
Company details
Towona, established in 2003, excels in media and advertising, outdoor advertising, transit advertising, and in-transit ooh. Specializes in in-transit out-of-home advertising solutions. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Beijing, China
- SectorsMedia & Entertainment
- Website towona.com
- InvestorsBPEA EQT
& 3 more
Funding Insights of Towona
- Total Rounds 2
- Investors Count 4
All 2 funding rounds of Towona with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2008 | – | Series B | – | – | |
| Jun 2006 | – | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Towona
Towona has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include BPEA EQT, CDH and Cathay Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and real estate investment firm | 1997 | bpeasia.com | Beijing, China | |
Private equity and private debt firm focused on multiple sectors | – | cdhfund.com | Kowloon, China | |
Growth capital is provided to private companies in China. | 1992 | cathay-capital.com | Stamford, USA | |
VC firm investing globally in early & expansion stage companies | – | waldenintl.com | San Francisco, United States |
Investor details for Towona
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Towona
3 dated milestones of Towona across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Towona is founded.
- Funding First funding round.
- Funding Latest funding round, Series B,.
Competitors of Towona
Towona has 8 listed competitors in our database, 4 of them funded. They include Xinchao Media, uze! Mobility, BrightMove Media, Karta and China Vision Media, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xinchao.com | 2007 | Chaoyang, China | $761.39M | – | Media advertising services are delivered via elevator TVs in China. | |
| uze-mobility.com | 2018 | Bremen, Germany | $8.08M | – | Mobile digital out-of-home advertising is provided on taxis and platforms. | |
| brightmovemedia.com | 2012 | London, United Kingdom | $1.15M | 2 | DIgital advertising on car rooftops | |
| karta.id | 2016 | Jakarta, Indonesia | – | – | OOH in-transit advertising platform connects drivers and advertisers. | |
| visionchina.cn | 2005 | Shenzhen, China | – | – | - | |
| commuterads.com | 2014 | Dayton, United States | – | 8 | Advertising and communication solutions are provided for commuters. | |
| chinesemedia.com.cn | 2006 | Shenzhen, China | – | – | Chinese media publishing company | |
| taxitopmedia.in | 2018 | Kolkata, India | $29,337 | – | Digital out-of-home advertising solution provider |
Detailed competitors of Towona
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
10 companies that operate in the same segment as Towona (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Frequently Asked Questions about Towona
Towona was founded in 2003 and raised its 1st funding round 3 years after it was founded.
Towona is headquartered in Beijing, China.
Towona, established in 2003, excels in media and advertising, outdoor advertising, transit advertising, and in-transit ooh. Specializes in in-transit out-of-home advertising solutions. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
Towona's top competitors include Xinchao Media, Karta and uze! Mobility.
Towona has 4 investors. Key investors include BPEA EQT, CDH, Cathay Capital, and Walden International.