About Toya
Toya is a company based in Tel Aviv (Israel) founded in 2016 by Yifat Anzelevich and Anat Shperling. Toya has raised $5 million across 2 funding rounds from investors including Drive by DraftKings, Powerhouse Capital and Remagine Ventures. Toya offers products and services including Miraculous Ladybug RP, Bespoke branded Roblox experiences, In-game integration products, and Branded Roblox shop. Toya operates in a competitive market with competitors including Skidos, TribePlay, Kinder World, Weyo and Extra Dimension Games, among others.
- Headquarter Tel Aviv, Israel
- Founders Yifat Anzelevich, Anat Shperling
- SectorsMedia & Entertainment
- Email••••••••
- Website toyaplay.com
- Social X Facebook Instagram YouTube
- Total Equity Funding$5M (USD)
in 2 rounds
- Latest Funding Round$4M (USD), Series A
Sep 2021
- InvestorsDrive by DraftKings
& 5 more
Products & Services of Toya
Toya offers a comprehensive portfolio of products and services, including Miraculous Ladybug RP, Bespoke branded Roblox experiences, In-game integration products, and Branded Roblox shop.
Interactive role-playing experience on Roblox platform.
Tailored games for brands with pop-up minigames.
Branded elements within games for marketing.
Catalog for transactions and avatar items.
Apps and channels of Toya
its YouTube channel Toya has 29K subscribers and 30 videos.
Videos from Toya
The most watched videos on Toya's YouTube channel, Toya (29K subscribers). Click a video to play it here.
More on Toya.
Funding Insights of Toya
Toya has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- Last Round Series A — $4M
- First Round $1M
(Jan 2018)
- Investors Count 6
All 2 funding rounds of Toya with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $4M | Series A | – | Drive by DraftKings | |
| Jan 2018 | $1M | Seed | – | – | – |
6 investors in total: 4 institutional and 2 angel.
Investors in Toya
Toya has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Drive by DraftKings, Powerhouse Capital and Remagine Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sports sector startups are accelerated through focused programs. | – | drivebydraftkings.com | Boston, United States | |
Media and tech sectors are invested in by Powerhouse Capital. | – | powerhouse.vc | Los Angeles, United States | |
A venture capital fund focused on tech and entertainment investments. | – | remagineventures.com | Tel Aviv, Israel | |
A community is built for independent game developers. | – | 1upfund.com | - | |
CS Craig Sherman | - | – | unknown_fb2e8ada34694edb8 | - |
EM Eli Manning | No confirmed data on Eli Manning as an Indian angel investor. | – | unknown_31f5a856302f457c8 | - |
Investor details for Toya
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Toya
10 people are tracked at Toya (6 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Yifat Anzelevich | Co-Founder | Leadership |
Anat Shperling | Co-Founder & CEO | Leadership |
Guy de Beer | Chief Product Officer | Leadership |
Jupiter Hadley | Head of Community | Leadership |
Anastasia Travova | Head Of Art | Leadership |
Cléo Hayes-McCoy | Chief Technology Officer | Leadership |
Martin C. | Lead Artist | Team |
Sanzhar Murzin | Art Lead | Team |
Sérgio Alves | 3D Artist | Team |
Susan Szczudło | QA Tester | Team |
Complete people profiles for Toya
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Toya
3 dated milestones of Toya across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Toya is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $4.0M.
Competitors of Toya
Toya operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Skidos, TribePlay, Kinder World, Weyo and Extra Dimension Games, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skidos.com | 2010 | Copenhagen, Denmark | $1.17M | 3 | Educational mobile games for children's learning are developed. | |
| drpanda.com | 2008 | Chengdu, China | $750,000 | – | Educational mobile games for children are developed by TribePlay. | |
| playkinderworld.com | 2022 | Melbourne, Australia | $6.75M | – | Mobile games for iOS and Android are developed. | |
| weyo.app | 2014 | Melbourne, Australia | $741,156 | – | Interactive early learning apps for preschoolers are developed by Weyo. | |
| extradimension.games | 2018 | Waterloo, Canada | $30,000 | – | Mobile games for children are developed by Extra Dimension Games. | |
| genix-lab.com | 2015 | Ho Chi Minh, Vietnam | – | – | Functions as a studio focused on developing mobile games. | |
| devgameou.com | 2017 | Kharkiv, Ukraine | – | – | Develops mobile games specifically for children. | |
| magicpotiongames.com | 2023 | South Pasadena, United States | $3.27M | – | Safe online gaming experiences for children are developed. | |
| pazugames.com | 2014 | Ramat Yishai, Israel | – | – | Designs, develops, and publishes casual mobile games for children. |
Detailed competitors of Toya
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Toya
Complete news archive for Toya
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Toya
10 companies that operate in the same segment as Toya (MMORPG & Online Gaming), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Casual games developer and publisher for mobile and web platforms | 2007 | San Francisco, California, United States | USD 525.6 M | USD 49.68 M | 624 | |
Developer of mobile-based casual video games | 2017 | London, England, United Kingdom | USD 202 M | – | – | |
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Provider of cross-platform game engine technology | 1991 | Cary, North Carolina, United States | USD 8.13 B | – | 771 | |
Mobile games are developed and published by Jam City. | 2007 | Culver City, California, United States | USD 499.49 M | – | – | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Mobile social games and services are developed and operated globally. | 1999 | Shibuya, Tokyo, Japan | – | USD 926.03 M | 2,570 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
Casino games are developed for mobile and web platforms. | 2011 | Burlingame, California, United States | USD 36.17 M | USD 235.1 M | 568 |
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Frequently Asked Questions about Toya
Toya was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Toya is headquartered in Tel Aviv, Israel.
Anat Shperling is the current CEO of Toya. They have also founded this company.
Toya is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jan 2018.
Toya was founded in 2016 in Tel Aviv, Israel, as a developer of casual games for mobile and PC platforms. Operations center on creating content for the Roblox environment, where interactive experiences are built and released. The company is guided by co-founders Yifat Anzelevich and Anat Shperling, with Shperling serving as CEO. Focus remains on accessible gaming solutions within the digital entertainment sector.
Toya's top competitors include Skidos, Kinder World and TribePlay.
Toya offers Miraculous Ladybug RP, Bespoke branded Roblox experiences, In-game integration products, and Branded Roblox shop.
Toya has 6 investors. Key investors include Drive by DraftKings, Powerhouse Capital, Remagine Ventures, 1Up Ventures, and Craig Sherman.