About ToyExpress
ToyExpress is a Retail company based in Delhi (India) founded in 2015 by Madhusudan Sarda and Urvashi Sarda. It operates an online platform for toy rentals, providing convenient access to a variety of toys. It operates on a B2C model. Its Indian entity Ars Merchants Private Limited reported revenue of ₹1.04 Cr. Its focus areas include E-commerce, Toy Rental and Online Platforms. Its competitors include Toyflix, The EleFant and ToyMahal; 2 of its 3 listed competitors have raised funding.
Company details
ToyExpress, led by Madhusudan Sarda as Founder, Urvashi Sarda as Founder, specializes in engaging in retail operations, operating online marketplaces, toy rental, and online platforms. Operates an online platform for toy rentals, providing convenient access to a variety of toys. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
- Headquarters Delhi, India
- Founders Madhusudan Sarda, Urvashi Sarda
- SectorsRetail
- Website toyexpress.in
- Social X Facebook
- Legal Name Ars Merchants Private Limited
- Date of Incorporation 27 Mar, 1996
- Jurisdiction Delhi, India
- Annual Revenue₹1.04 Cr
FY 2024 · +46% YoY
- Net Loss-₹16.4 Lakh
FY 2024 · -16% margin
- EBITDA₹2.6 Lakh
FY 2024 · 3% margin
Associated legal entities of ToyExpress
ToyExpress operates through Ars Merchants Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ars Merchants Private Limited CIN U51909DL1996PTC077624 | Active | 27 Mar 1996 | Delhi, Delhi | ₹1.0 Cr | 2 | View details |
Board of directors of Ars Merchants Private Limited (ToyExpress)
Ars Merchants Private Limited is the primary company behind ToyExpress. The board of Ars Merchants Private Limited currently have 2 directors; the longest-serving is Urvashi Sarda, appointed in 2008. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Urvashi Sarda DIN 01881378 | Director | 17 Jan 2008 | 18 yrs 9 mo | Ars Merchants Private Limited |
| Madhusudan Sarda DIN 01994280 | Director | 17 Jan 2008 | 18 yrs 9 mo | Ars Merchants Private Limited |
People of ToyExpress
2 people are tracked at ToyExpress (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
| Founder | Leadership |
Complete people profiles for ToyExpress
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of ToyExpress
Figures of Ars Merchants Private Limited, the primary company behind ToyExpress, for FY 2024. Revenue was ₹1.04 Cr (+46% year on year). Net loss was -₹16.4 Lakh (-16% margin). EBITDA was ₹2.6 Lakh (3% margin). Revenue has grown at a compounded annual rate of +81% over three years and +26% over five years.
- ₹1.04 CrRevenue · FY 2024 · +46% YoY
- -₹16.4 LakhNet loss · -16% margin
- ₹2.6 LakhEBITDA · 3% margin
- ₹90.7 LakhPaid-up capital
- +81%Revenue CAGR, 3 years
- +26%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ars Merchants Private Limited are on its company page.
Detailed financial statements for ToyExpress
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of ToyExpress
ToyExpress has 3 listed competitors in our database, 2 of them funded. They include Toyflix, The EleFant and ToyMahal.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| toyflix.in | 2022 | Bengaluru, India | $121,355 | Toys are rented via subscription to parents for educational play. | ||
| theelefant.ai | 2023 | Mumbai, India | $933,760 | 3 | Toys for children are rented online via The EleFant platform. | |
| toymahal.in | 2014 | Ahmedabad, India | Toys are rented via a subscription-based platform with shipping. |
Detailed competitors of ToyExpress
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ToyExpress
Websites that share an audience with ToyExpress (toyexpress.in).
Websites whose visitors overlap most with ToyExpress. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| khilonewala.in | 100% | 1.9K | #6,716,000 | View details | |
| toyflix.in | 27% | 2K | #6,981,294 | View details |
Top companies in Customized, Niche & Rental E-Commerce
3 companies that operate in the same segment as ToyExpress (Customized, Niche & Rental E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Rentongo is a digital marketplace for renting various goods. | 2012 | Bengaluru, Karnataka, India | USD 400.73 K | USD 87.39 K | ||
Delivers web development, mobile apps, and digital marketing solutions to businesses worldwide. | 2009 | Kolkata, West Bengal, India | USD 3.4 M | 326 | ||
Functions as an online marketplace for renting multi-category products. | 2015 | Bengaluru, Karnataka, India | USD 5.8 M | USD 1.38 M | 44 |
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Frequently Asked Questions about ToyExpress
ToyExpress was founded in 2015.
ToyExpress is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
The primary company behind ToyExpress, Ars Merchants Private Limited, reported revenue of ₹1.04 Cr for FY 2024, up 46% year on year.
ToyExpress, led by Madhusudan Sarda as Founder, Urvashi Sarda as Founder, specializes in engaging in retail operations, operating online marketplaces, toy rental, and online platforms. Operates an online platform for toy rentals, providing convenient access to a variety of toys. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
ToyExpress's top competitors include Toyflix, The EleFant and ToyMahal.
ToyExpress operates through Ars Merchants Private Limited.
The legal entities of ToyExpress currently have 2 directors, including Urvashi Sarda, Madhusudan Sarda.